---
title: "St James's Place: search popularity in United Kingdom"
description: "St James's Place is financial adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/st-james-s-place"
publisher: "Brandwave"
---

# St James's Place: search popularity in United Kingdom

St James's Place is financial adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: St James's Place
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among financial advisers**: 9.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Financial advisers | 2 | 9.9% | 60.5K |

- [Financial advisers](/demand/uk/categories/uk-financial-advisers)

## How has branded search demand for St James's Place changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for St James's Place in United Kingdom fell from 74K to 60.5K.
- Across the 12 months ending September 2026, St James's Place’s estimated Share of Search among financial advisers in United Kingdom peaked at 9.9% in July 2026 and was lowest at 6.8% in March 2026.

## How did search popularity change for United Kingdom financial advisers in September 2026?

- In September 2026, St James's Place gained estimated Share of Search among financial advisers in United Kingdom, from 6.8% to 9.9%.
- In September 2026, Hargreaves Lansdown lost estimated Share of Search among financial advisers in United Kingdom, from 92.6% to 89.6%.
- Estimated monthly branded searches for Vanguard in United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Financial advisers | 74K | 9.8% | 2 |
| Nov 2025 | Financial advisers | 49.5K | 8.2% | 2 |
| Dec 2025 | Financial advisers | 40.5K | 6.8% | 2 |
| Jan 2026 | Financial advisers | 60.5K | 8.2% | 2 |
| Feb 2026 | Financial advisers | 60.5K | 9.8% | 2 |
| Mar 2026 | Financial advisers | 49.5K | 6.8% | 2 |
| Apr 2026 | Financial advisers | 49.5K | 6.8% | 2 |
| May 2026 | Financial advisers | 49.5K | 8.2% | 2 |
| Jun 2026 | Financial advisers | 49.5K | 8.2% | 2 |
| Jul 2026 | Financial advisers | 49.5K | 9.9% | 2 |
| Aug 2026 | Financial advisers | 40.5K | 6.8% | 2 |
| Sep 2026 | Financial advisers | 60.5K | 9.9% | 2 |

## How is St James's Place measured?

Brandwave collects information about searches that people make online using St James's Place’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stjamessplace”

## Which financial advisers compete with St James's Place?

- [Hargreaves Lansdown](/demand/uk/brands/hargreaves-lansdown): Head-to-head: /demand/uk/compare/hargreaves-lansdown-vs-st-james-s-place
- [Vanguard](/demand/uk/brands/vanguard): Head-to-head: /demand/uk/compare/st-james-s-place-vs-vanguard

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "St James's Place: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/st-james-s-place

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/st-james-s-place. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.