--- title: "Square: search popularity in the United Kingdom" description: "Square makes payments and point-of-sale software and hardware for retailers, restaurants and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/square" publisher: "Brandwave" --- # Square: search popularity in the United Kingdom Square makes payments and point-of-sale software and hardware for retailers, restaurants and service businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Square - **Owned by**: Block - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among card machine providers**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Card machine providers | 4 | 2.5% | 3.6K | | EPOS systems | 3 | 9.2% | 4.4K | - [Card machine providers in the UK](/demand/uk/categories/uk-card-machine-providers) - [EPOS systems in the UK](/demand/uk/categories/uk-epos-systems) ## Top card machine providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square appeared in all five answers. Square is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SumUp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Square | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Zettle | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dojo | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Takepayments | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about card machine providers - Asked ChatGPT "What's the best card machine for a small business in the UK?": 1. Square, 2. SumUp, 3. Zettle - Asked ChatGPT "Which UK card machine provider has the lowest fees?": 1. SumUp, 2. Square - Asked ChatGPT "What card readers do small shops in the UK use?": 1. SumUp, 2. Square, 3. Zettle, 4. Dojo - Searched Google, AI Overview "card machine": 1. SumUp, 2. Square - Searched Google, AI Overview "card machines for small business": 1. SumUp, 2. Square Not named in any answer: Takepayments. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Square changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Square in the United Kingdom fell from 8.8K to 8K. - Across the 12 months ending September 2026, Square’s share of searches among card machine providers in the United Kingdom decreased from 3% to 2.5%. - Across the 12 months ending September 2026, Square’s share of searches among card machine providers in the United Kingdom peaked at 3.9% in March 2026 and was lowest at 2.4% in June 2026. - Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom increased from 6.3% to 9.2%. - Across the 12 months ending September 2026, Square’s share of searches among EPOS systems in the United Kingdom peaked at 10.5% in April 2026 and was lowest at 4.9% in December 2025. ## How did search popularity change for United Kingdom card machine providers in September 2026? - In September 2026, SumUp gained share of searches among card machine providers in the United Kingdom, from 72.2% to 76%. - In September 2026, Zettle lost share of searches among card machine providers in the United Kingdom, from 17.7% to 15.3%. - In September 2026, Square lost share of searches among card machine providers in the United Kingdom, from 3.5% to 2.5%. - Estimated monthly branded searches for Dojo in the United Kingdom fell 22.9% over 12 measured months, from 7K to 5.4K in September 2026. - Estimated monthly branded searches for Takepayments in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## How did search popularity change for United Kingdom EPOS systems in September 2026? - In September 2026, Zettle gained share of searches among EPOS systems in the United Kingdom, from 45.7% to 48.4%. - In September 2026, Tevalis gained share of searches among EPOS systems in the United Kingdom, from 4.8% to 6.1%. - In September 2026, Square gained share of searches among EPOS systems in the United Kingdom, from 8.7% to 9.2%. - In September 2026, Epos Now lost share of searches among EPOS systems in the United Kingdom, from 35.9% to 31.1%. - Estimated monthly branded searches for SumUp in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. - Estimated monthly branded searches for Lightspeed in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Card machine providers | 4.4K | 3% | 4 | | Nov 2025 | Card machine providers | 4.4K | 2.7% | 4 | | Dec 2025 | Card machine providers | 3.6K | 2.7% | 4 | | Jan 2026 | Card machine providers | 3.6K | 2.6% | 5 | | Feb 2026 | Card machine providers | 4.4K | 3.8% | 4 | | Mar 2026 | Card machine providers | 5.4K | 3.9% | 4 | | Apr 2026 | Card machine providers | 4.4K | 3.3% | 4 | | May 2026 | Card machine providers | 3.6K | 2.8% | 4 | | Jun 2026 | Card machine providers | 3.6K | 2.4% | 4 | | Jul 2026 | Card machine providers | 4.4K | 3.4% | 4 | | Aug 2026 | Card machine providers | 4.4K | 3.5% | 4 | | Sep 2026 | Card machine providers | 3.6K | 2.5% | 4 | | Oct 2025 | EPOS systems | 4.4K | 6.3% | 3 | | Nov 2025 | EPOS systems | 3.6K | 5.3% | 3 | | Dec 2025 | EPOS systems | 2.9K | 4.9% | 3 | | Jan 2026 | EPOS systems | 4.4K | 7.1% | 3 | | Feb 2026 | EPOS systems | 4.4K | 7.8% | 3 | | Mar 2026 | EPOS systems | 4.4K | 7% | 3 | | Apr 2026 | EPOS systems | 6.6K | 10.5% | 3 | | May 2026 | EPOS systems | 4.4K | 7.3% | 3 | | Jun 2026 | EPOS systems | 3.6K | 6.5% | 3 | | Jul 2026 | EPOS systems | 3.6K | 6.5% | 3 | | Aug 2026 | EPOS systems | 4.4K | 8.7% | 3 | | Sep 2026 | EPOS systems | 4.4K | 9.2% | 3 | ## How are Square’s branded searches counted? Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “square card reader” - “square epos” - “square pos” ## Which card machine providers compete with Square? - [SumUp](/demand/uk/brands/sumup): Head-to-head: /demand/uk/compare/square-vs-sumup - [Zettle](/demand/uk/brands/zettle): Head-to-head: /demand/uk/compare/square-vs-zettle - [Dojo](/demand/uk/brands/dojo-payments): Head-to-head: /demand/uk/compare/dojo-payments-vs-square - [Takepayments](/demand/uk/brands/takepayments): Head-to-head: /demand/uk/compare/square-vs-takepayments ## Who owns Square? Square is owned by Block. Brandwave does not track any other brands owned by Block. - [Block](/demand/uk/companies/block): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Square? Square is owned by Block. Brandwave does not track any other brands owned by Block. ## Cite this page Brandwave. "Square: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/square This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.