--- title: "Specsavers: search popularity in the United Kingdom" description: "Specsavers provides eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/specsavers" publisher: "Brandwave" --- # Specsavers: search popularity in the United Kingdom Specsavers provides eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Specsavers - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among opticians**: 52.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Opticians | 1 | 52.2% | 823K | | Hearing care providers | 5 | 10.5% | 2.4K | - [Opticians in the UK](/demand/uk/categories/uk-opticians) - [Hearing care providers in the UK](/demand/uk/categories/uk-hearing-care-providers) ## Top opticians in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Specsavers appeared in all four answers. Specsavers is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specsavers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Glasses Direct | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | SelectSpecs | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Boots | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cubitts | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Vision Express | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Optical Express | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bloobloom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about opticians - Asked ChatGPT "Where should I buy glasses in the UK?": 1. Specsavers, 2. Glasses Direct, 3. Cubitts, 4. SelectSpecs, 5. Boots - Asked ChatGPT "What are the best opticians in the UK?": 1. Specsavers, 2. Boots, 3. Vision Express, 4. Cubitts - Asked ChatGPT "What's the best place to buy prescription glasses online in the UK?": 1. Glasses Direct, 2. SelectSpecs, 3. Specsavers, 4. Vision Express - Searched Google, AI Overview "glasses online": 1. Glasses Direct, 2. SelectSpecs, 3. Specsavers Not named in any answer: Optical Express and Bloobloom. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Specsavers changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Specsavers in the United Kingdom held steady at 825K. - Across the 12 months ending September 2026, Specsavers’ share of searches among opticians in the United Kingdom decreased from 52.9% to 52.2%. - Across the 12 months ending September 2026, Specsavers’ share of searches among opticians in the United Kingdom peaked at 55% in March 2026 and was lowest at 48.9% in August 2026. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom increased from 8.6% to 10.5%. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing care providers in the United Kingdom peaked at 13.9% in August 2026 and was lowest at 8.1% in January 2026. ## How did search popularity change for United Kingdom opticians in September 2026? - In September 2026, Specsavers gained share of searches among opticians in the United Kingdom, from 48.9% to 52.2%. - In September 2026, SelectSpecs gained share of searches among opticians in the United Kingdom, from 2.4% to 3.1%. - In September 2026, Glasses Direct gained share of searches among opticians in the United Kingdom, from 9.8% to 10.5%. - In September 2026, Vision Express lost share of searches among opticians in the United Kingdom, from 17.9% to 15.6%. - In September 2026, Boots lost share of searches among opticians in the United Kingdom, from 17.9% to 15.6%. - Estimated monthly branded searches for Cubitts in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## How did search popularity change for United Kingdom hearing care providers in September 2026? - In September 2026, Audika gained share of searches among hearing care providers in the United Kingdom, from 42.1% to 44.7%. - In September 2026, Boots Hearingcare gained share of searches among hearing care providers in the United Kingdom, from 21.1% to 23.7%. - In September 2026, Specsavers lost share of searches among hearing care providers in the United Kingdom, from 13.9% to 10.5%. - In September 2026, Amplifon lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%. - In September 2026, Scrivens lost share of searches among hearing care providers in the United Kingdom, from 11.5% to 10.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Opticians | 823K | 52.9% | 1 | | Nov 2025 | Opticians | 823K | 52.9% | 1 | | Dec 2025 | Opticians | 673K | 52.9% | 1 | | Jan 2026 | Opticians | 1M | 53.4% | 1 | | Feb 2026 | Opticians | 823K | 50.4% | 1 | | Mar 2026 | Opticians | 1M | 55% | 1 | | Apr 2026 | Opticians | 823K | 50.3% | 1 | | May 2026 | Opticians | 823K | 50.4% | 1 | | Jun 2026 | Opticians | 823K | 52.4% | 1 | | Jul 2026 | Opticians | 823K | 51.3% | 1 | | Aug 2026 | Opticians | 823K | 48.9% | 1 | | Sep 2026 | Opticians | 823K | 52.2% | 1 | | Oct 2025 | Hearing care providers | 2.4K | 8.6% | 5 | | Nov 2025 | Hearing care providers | 2.4K | 10.2% | 5 | | Dec 2025 | Hearing care providers | 1.9K | 8.7% | 5 | | Jan 2026 | Hearing care providers | 2.4K | 8.1% | 5 | | Feb 2026 | Hearing care providers | 2.4K | 10.2% | 5 | | Mar 2026 | Hearing care providers | 2.4K | 8.9% | 5 | | Apr 2026 | Hearing care providers | 1.9K | 10.4% | 5 | | May 2026 | Hearing care providers | 2.4K | 12.7% | 5 | | Jun 2026 | Hearing care providers | 2.4K | 11% | 5 | | Jul 2026 | Hearing care providers | 1.9K | 9.2% | 5 | | Aug 2026 | Hearing care providers | 2.9K | 13.9% | 3 | | Sep 2026 | Hearing care providers | 2.4K | 10.5% | 5 | ## How are Specsavers’ branded searches counted? Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “specsavers” - “specsavers hearing” ## Which opticians compete with Specsavers? - [Vision Express](/demand/uk/brands/vision-express): Head-to-head: /demand/uk/compare/specsavers-vs-vision-express - [Boots](/demand/uk/brands/boots): Head-to-head: /demand/uk/compare/boots-vs-specsavers - [Glasses Direct](/demand/uk/brands/glasses-direct): Head-to-head: /demand/uk/compare/glasses-direct-vs-specsavers - [SelectSpecs](/demand/uk/brands/selectspecs): Head-to-head: /demand/uk/compare/selectspecs-vs-specsavers - [Cubitts](/demand/uk/brands/cubitts): Head-to-head: /demand/uk/compare/cubitts-vs-specsavers - [Optical Express](/demand/uk/brands/optical-express) - [Bloobloom](/demand/uk/brands/bloobloom) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Specsavers: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/specsavers This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.