--- title: "Sony: search popularity in the United Kingdom" description: "Sony makes headphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/sony" publisher: "Brandwave" --- # Sony: search popularity in the United Kingdom Sony makes headphones and earbuds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sony - **Owned by**: Sony - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among smartphone brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartphone brands | 8 | 1.1% | 12.1K | | Headphone brands | 2 | 9.3% | 61.6K | | Speaker brands | 10 | 2% | 4.4K | | TV brands | 5 | 7.1% | 12.1K | - [Smartphone brands](/demand/uk/categories/uk-smartphone-brands) - [Headphone brands](/demand/uk/categories/uk-headphone-brands) - [Speaker brands](/demand/uk/categories/uk-speaker-brands) - [TV brands](/demand/uk/categories/uk-tv-brands) ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Sony changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sony in the United Kingdom fell from 108K to 90.2K. - Across the 12 months ending September 2026, Sony’s share of searches among smartphone brands in the United Kingdom decreased from 2.3% to 1.1%. - Across the 12 months ending September 2026, Sony fell from 7th to 8th among smartphone brands in the United Kingdom. - Across the 12 months ending September 2026, Sony’s share of searches among headphone brands in the United Kingdom decreased from 10.2% to 9.3%. - Across the 12 months ending September 2026, Sony’s share of searches among headphone brands in the United Kingdom peaked at 11.6% in April 2026 and was lowest at 9% in November 2025. - Across the 12 months ending September 2026, Sony rose from 11th to 10th among speaker brands in the United Kingdom. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom decreased from 7.7% to 7.1%. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United Kingdom peaked at 8.1% in January 2026 and was lowest at 6.5% in June 2026. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. - In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%. - In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%. - In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%. - In September 2026, Sony lost share of searches among smartphone brands in the United Kingdom, from 1.8% to 1.1%. - HONOR’s share of searches among smartphone brands in the United Kingdom has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. ## How did search popularity change for United Kingdom headphone brands in September 2026? - In September 2026, Beats overtook JBL to rank 4th among headphone brands in the United Kingdom, with 7.5% of the searches. - In September 2026, Apple AirPods gained share of searches among headphone brands in the United Kingdom, from 54.6% to 55.7%. - In September 2026, JBL lost share of searches among headphone brands in the United Kingdom, from 7.8% to 6.5%. - In September 2026, Shokz lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. - In September 2026, Skullcandy lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. - Bose’s share of searches among headphone brands in the United Kingdom has gained ground for 3 months in a row, from 8.3% to 8.9% in September 2026. ## How did search popularity change for United Kingdom speaker brands in September 2026? - In September 2026, Soundcore overtook Ruark Audio to rank 7th among speaker brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Sonos gained share of searches among speaker brands in the United Kingdom, from 20.6% to 22.8%. - In September 2026, Bose gained share of searches among speaker brands in the United Kingdom, from 9.3% to 10.2%. - In September 2026, Marshall gained share of searches among speaker brands in the United Kingdom, from 7.5% to 8.3%. - In September 2026, JBL lost share of searches among speaker brands in the United Kingdom, from 30.8% to 27.8%. - In September 2026, Bang & Olufsen lost share of searches among speaker brands in the United Kingdom, from 11.3% to 10.2%. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches. - In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches. - In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%. - In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%. - In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%. - In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartphone brands | 14.8K | 2.3% | 7 | | Nov 2025 | Smartphone brands | 12.1K | 1.5% | 7 | | Dec 2025 | Smartphone brands | 12.1K | 1.7% | 7 | | Jan 2026 | Smartphone brands | 12.1K | 1.9% | 7 | | Feb 2026 | Smartphone brands | 12.1K | 2% | 7 | | Mar 2026 | Smartphone brands | 9.9K | 1.4% | 7 | | Apr 2026 | Smartphone brands | 12.1K | 1.8% | 7 | | May 2026 | Smartphone brands | 14.8K | 2.2% | 7 | | Jun 2026 | Smartphone brands | 9.9K | 1.4% | 7 | | Jul 2026 | Smartphone brands | 9.9K | 1.4% | 8 | | Aug 2026 | Smartphone brands | 14.8K | 1.8% | 7 | | Sep 2026 | Smartphone brands | 12.1K | 1.1% | 8 | | Oct 2025 | Headphone brands | 72.6K | 10.2% | 2 | | Nov 2025 | Headphone brands | 105K | 9% | 3 | | Dec 2025 | Headphone brands | 105K | 10.4% | 2 | | Jan 2026 | Headphone brands | 72.6K | 10.3% | 2 | | Feb 2026 | Headphone brands | 61.6K | 11.1% | 2 | | Mar 2026 | Headphone brands | 61.6K | 10.7% | 2 | | Apr 2026 | Headphone brands | 59.4K | 11.6% | 2 | | May 2026 | Headphone brands | 50.4K | 10.4% | 2 | | Jun 2026 | Headphone brands | 50.4K | 10.7% | 2 | | Jul 2026 | Headphone brands | 48.6K | 10.5% | 2 | | Aug 2026 | Headphone brands | 50.4K | 9.1% | 2 | | Sep 2026 | Headphone brands | 61.6K | 9.3% | 2 | | Oct 2025 | Speaker brands | 5.4K | 2.2% | 11 | | Nov 2025 | Speaker brands | 6.6K | 2.2% | 9 | | Dec 2025 | Speaker brands | 6.6K | 2% | 9 | | Jan 2026 | Speaker brands | 4.4K | 1.9% | 12 | | Feb 2026 | Speaker brands | 3.6K | 2% | 11 | | Mar 2026 | Speaker brands | 4.4K | 2.1% | 10 | | Apr 2026 | Speaker brands | 4.4K | 1.7% | 10 | | May 2026 | Speaker brands | 4.4K | 1.7% | 10 | | Jun 2026 | Speaker brands | 4.4K | 1.8% | 10 | | Jul 2026 | Speaker brands | 4.4K | 2% | 10 | | Aug 2026 | Speaker brands | 4.4K | 1.8% | 11 | | Sep 2026 | Speaker brands | 4.4K | 2% | 10 | | Oct 2025 | TV brands | 14.8K | 7.7% | 5 | | Nov 2025 | TV brands | 18.1K | 7% | 5 | | Dec 2025 | TV brands | 14.8K | 7.2% | 5 | | Jan 2026 | TV brands | 14.8K | 8.1% | 5 | | Feb 2026 | TV brands | 12.1K | 8.1% | 5 | | Mar 2026 | TV brands | 12.1K | 8% | 5 | | Apr 2026 | TV brands | 9.9K | 6.9% | 5 | | May 2026 | TV brands | 12.1K | 7.8% | 4 | | Jun 2026 | TV brands | 9.9K | 6.5% | 6 | | Jul 2026 | TV brands | 9.9K | 7.4% | 4 | | Aug 2026 | TV brands | 12.1K | 7.9% | 4 | | Sep 2026 | TV brands | 12.1K | 7.1% | 5 | ## How are Sony’s branded searches counted? Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sony earbuds” - “sony headphones” - “sony speaker” - “sony tv” - “sony xperia” ## Which smartphone brands compete with Sony? - [Apple iPhone](/demand/uk/brands/iphone) - [Google Pixel](/demand/uk/brands/google-pixel) - [Samsung Galaxy](/demand/uk/brands/samsung-galaxy) - [Nothing](/demand/uk/brands/nothing) - [OnePlus](/demand/uk/brands/oneplus): Head-to-head: /demand/uk/compare/oneplus-vs-sony - [HONOR](/demand/uk/brands/honor): Head-to-head: /demand/uk/compare/honor-vs-sony - [OPPO](/demand/uk/brands/oppo): Head-to-head: /demand/uk/compare/oppo-vs-sony - [Xiaomi](/demand/uk/brands/xiaomi): Head-to-head: /demand/uk/compare/sony-vs-xiaomi - [Motorola](/demand/uk/brands/motorola): Head-to-head: /demand/uk/compare/motorola-vs-sony - [vivo](/demand/uk/brands/vivo) ## Who owns Sony? Sony is owned by Sony. Brandwave does not track any other brands owned by Sony. - [Sony](/demand/uk/companies/sony): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sony? Sony is owned by Sony. Brandwave does not track any other brands owned by Sony. ## Cite this page Brandwave. "Sony: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/sony This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.