---
title: "Soltan: search popularity in the United Kingdom"
description: "Soltan is Boots' own sunscreen range. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/soltan"
publisher: "Brandwave"
---

# Soltan: search popularity in the United Kingdom

Soltan is Boots' own sunscreen range. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Soltan
- **Owned by**: Boots
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among sunscreen brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sunscreen brands | 14 | 2.6% | 1.7K |

- [Sunscreen brands](/demand/uk/categories/uk-sunscreen-brands)

## Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soltan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Soltan is the fifth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| La Roche-Posay | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Altruist | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Nivea | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Ambre Solaire | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Soltan | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ultrasun | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Banana Boat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| P20 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Piz Buin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ultra Violette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Heliocare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Supergoop! | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sunscreen brands

- Asked ChatGPT "Which sun cream should I buy in the UK?": 1. La Roche-Posay, 2. Ambre Solaire
- Asked ChatGPT "What are the best sun cream brands?": 1. La Roche-Posay, 2. Altruist, 3. Ambre Solaire, 4. Nivea, 5. Ultrasun
- Asked ChatGPT "What is the best SPF 50 sun cream for your face?": 1. La Roche-Posay
- Searched Google, AI Overview "sun cream": 1. Nivea, 2. Altruist, 3. Soltan
- Searched Google, AI Overview "sunscreen": 1. Altruist, 2. Nivea, 3. La Roche-Posay

Not named in any answer: Banana Boat, P20, Piz Buin, Hawaiian Tropic, Ultra Violette, Bondi Sands, Heliocare and Supergoop!.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Soltan changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Soltan in the United Kingdom rose from 1.6K to 1.7K.
- Across the 12 months ending September 2026, Soltan’s share of searches among sunscreen brands in the United Kingdom peaked at 3.9% in July 2026 and was lowest at 2.1% in November 2025.

## How did search popularity change for United Kingdom sunscreen brands in September 2026?

- In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.
- In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.
- In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.
- In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunscreen brands | 1.6K | 2.8% | 14 |
| Nov 2025 | Sunscreen brands | 1.1K | 2.1% | 14 |
| Dec 2025 | Sunscreen brands | 980 | 2.3% | 14 |
| Jan 2026 | Sunscreen brands | 1.4K | 2.4% | 14 |
| Feb 2026 | Sunscreen brands | 1.4K | 2.3% | 14 |
| Mar 2026 | Sunscreen brands | 2.3K | 2.5% | 14 |
| Apr 2026 | Sunscreen brands | 4.5K | 2.8% | 13 |
| May 2026 | Sunscreen brands | 9.5K | 3.9% | 9 |
| Jun 2026 | Sunscreen brands | 7.3K | 3.6% | 10 |
| Jul 2026 | Sunscreen brands | 6.8K | 3.9% | 10 |
| Aug 2026 | Sunscreen brands | 4.2K | 3.7% | 10 |
| Sep 2026 | Sunscreen brands | 1.7K | 2.6% | 14 |

## How are Soltan’s branded searches counted?

Brandwave collects information about searches that people make online using Soltan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boots soltan”
- “soltan”

## Which sunscreen brands compete with Soltan?

- [La Roche-Posay](/demand/uk/brands/la-roche-posay)
- [Banana Boat](/demand/uk/brands/banana-boat)
- [P20](/demand/uk/brands/p20)
- [Piz Buin](/demand/uk/brands/piz-buin)
- [Altruist](/demand/uk/brands/altruist)
- [Ultrasun](/demand/uk/brands/ultrasun)
- [Hawaiian Tropic](/demand/uk/brands/hawaiian-tropic)
- [Nivea](/demand/uk/brands/nivea)
- [Ultra Violette](/demand/uk/brands/ultra-violette): Head-to-head: /demand/uk/compare/soltan-vs-ultra-violette
- [Bondi Sands](/demand/uk/brands/bondi-sands): Head-to-head: /demand/uk/compare/bondi-sands-vs-soltan
- [Heliocare](/demand/uk/brands/heliocare): Head-to-head: /demand/uk/compare/heliocare-vs-soltan
- [Ambre Solaire](/demand/uk/brands/ambre-solaire): Head-to-head: /demand/uk/compare/ambre-solaire-vs-soltan
- [Supergoop!](/demand/uk/brands/supergoop): Head-to-head: /demand/uk/compare/soltan-vs-supergoop

## Who owns Soltan?

Soltan is owned by Boots. Brandwave also tracks Boots, Boots Hearingcare and Boots Online Doctor, owned by the same company, in the United Kingdom.

- [Boots](/demand/uk/companies/boots): Owns 4 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Soltan?

Soltan is owned by Boots. Brandwave also tracks Boots, Boots Hearingcare and Boots Online Doctor, owned by the same company, in the United Kingdom.

## Cite this page

Brandwave. "Soltan: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/soltan

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/soltan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
