--- title: "So Energy: search popularity in the United Kingdom" description: "So Energy supplies renewable electricity and gas to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/so-energy" publisher: "Brandwave" --- # So Energy: search popularity in the United Kingdom So Energy supplies renewable electricity and gas to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: So Energy - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among energy suppliers**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Energy suppliers | 6 | 1.7% | 60.5K | - [Energy suppliers](/demand/uk/categories/uk-energy-suppliers) ## Top energy suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, So Energy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | E.ON Next | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Outfox Energy | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | British Gas | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | 100Green | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | EDF | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ScottishPower | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | OVO | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecotricity | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Good Energy | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | So Energy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about energy suppliers - Asked ChatGPT "Which energy supplier should I switch to in the UK?": 1. E.ON Next, 2. Octopus Energy, 3. Outfox Energy, 4. British Gas, 5. OVO, 6. EDF, 7. ScottishPower - Asked ChatGPT "What are the best energy suppliers in the UK?": 1. Octopus Energy, 2. Outfox Energy, 3. 100Green, 4. E.ON Next - Asked ChatGPT "What's the cheapest good energy supplier in the UK for a family home?": 1. E.ON Next, 2. Octopus Energy - Searched Google, AI Overview "energy suppliers": 1. British Gas, 2. Octopus Energy, 3. EDF, 4. E.ON Next, 5. ScottishPower, 6. Ecotricity, 7. Good Energy, 8. Outfox Energy - Searched Google, AI Overview "best energy supplier": 1. Octopus Energy, 2. 100Green, 3. Outfox Energy, 4. E.ON Next Not named in any answer: So Energy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for So Energy changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for So Energy in the United Kingdom fell from 74K to 60.5K. - Across the 12 months ending September 2026, So Energy’s share of searches among energy suppliers in the United Kingdom held steady, from 1.9% to 1.7%. ## How did search popularity change for United Kingdom energy suppliers in September 2026? - In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches. - In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%. - In September 2026, British Gas lost share of searches among energy suppliers in the United Kingdom, from 30.7% to 27.5%. - In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%. - Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for 100Green in the United Kingdom rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Energy suppliers | 74K | 1.9% | 6 | | Nov 2025 | Energy suppliers | 74K | 1.9% | 6 | | Dec 2025 | Energy suppliers | 60.5K | 1.8% | 6 | | Jan 2026 | Energy suppliers | 74K | 1.8% | 6 | | Feb 2026 | Energy suppliers | 60.5K | 1.8% | 6 | | Mar 2026 | Energy suppliers | 74K | 1.9% | 6 | | Apr 2026 | Energy suppliers | 60.5K | 1.7% | 6 | | May 2026 | Energy suppliers | 49.5K | 1.5% | 6 | | Jun 2026 | Energy suppliers | 49.5K | 1.5% | 6 | | Jul 2026 | Energy suppliers | 49.5K | 1.5% | 6 | | Aug 2026 | Energy suppliers | 60.5K | 1.9% | 6 | | Sep 2026 | Energy suppliers | 60.5K | 1.7% | 6 | ## How are So Energy’s branded searches counted? Brandwave collects information about searches that people make online using So Energy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “so energy” ## Which energy suppliers compete with So Energy? - [Octopus Energy](/demand/uk/brands/octopus-energy) - [British Gas](/demand/uk/brands/british-gas) - [E.ON Next](/demand/uk/brands/eon-next): Head-to-head: /demand/uk/compare/eon-next-vs-so-energy - [OVO](/demand/uk/brands/ovo-energy): Head-to-head: /demand/uk/compare/ovo-energy-vs-so-energy - [EDF](/demand/uk/brands/edf-energy): Head-to-head: /demand/uk/compare/edf-energy-vs-so-energy - [Outfox Energy](/demand/uk/brands/outfox-the-market): Head-to-head: /demand/uk/compare/outfox-the-market-vs-so-energy - [Ecotricity](/demand/uk/brands/ecotricity-uk): Head-to-head: /demand/uk/compare/ecotricity-uk-vs-so-energy - [Good Energy](/demand/uk/brands/good-energy) - [ScottishPower](/demand/uk/brands/scottishpower) - [100Green](/demand/uk/brands/100green) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "So Energy: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/so-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/so-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.