--- title: "Snow+Rock: search popularity in the United Kingdom" description: "Snow+Rock is a retailer selling ski, snowboard and outdoor gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/snow-and-rock" publisher: "Brandwave" --- # Snow+Rock: search popularity in the United Kingdom Snow+Rock is a retailer selling ski, snowboard and outdoor gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Snow+Rock - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among outdoor retailers**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor retailers | 7 | 1% | 22.2K | - [Outdoor retailers in the UK](/demand/uk/categories/uk-outdoor-retailers) ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Snow+Rock did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Cotswold Outdoor | 1st | 3 of 3 | 3 of 3 | | GO Outdoors | 2nd | 3 of 3 | 3 of 3 | | Ellis Brigham | 3rd | 2 of 3 | 2 of 3 | | Decathlon | 4th | 2 of 3 | 2 of 3 | | Mountain Warehouse | 5th | 2 of 3 | 2 of 3 | | Trespass | 6th | 1 of 3 | 1 of 3 | | Millets | Not ranked | 0 of 3 | 0 of 3 | | Snow+Rock | Not ranked | 0 of 3 | 0 of 3 | | Blacks | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy walking boots and camping gear in the UK?": 1. Cotswold Outdoor, 2. GO Outdoors, 3. Decathlon, 4. Mountain Warehouse, 5. Trespass - Asked ChatGPT "What are the best outdoor shops in the UK?": 1. Cotswold Outdoor, 2. Ellis Brigham, 3. GO Outdoors, 4. Decathlon, 5. Mountain Warehouse - Asked ChatGPT "Which outdoor shop in the UK has the best waterproof jackets?": 1. Cotswold Outdoor, 2. Ellis Brigham, 3. GO Outdoors Not named in any answer: Millets, Snow+Rock and Blacks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Snow+Rock changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Snow+Rock in the United Kingdom fell from 40.5K to 22.2K. - Across the 12 months ending September 2026, Snow+Rock’s share of searches among outdoor retailers in the United Kingdom decreased from 1.5% to 1%. - Across the 12 months ending September 2026, Snow+Rock’s share of searches among outdoor retailers in the United Kingdom peaked at 2.8% in January 2026 and was lowest at 0.41% in July 2026. - Across the 12 months ending September 2026, Snow+Rock fell from 6th to 7th among outdoor retailers in the United Kingdom. ## How did search popularity change for United Kingdom outdoor retailers in September 2026? - In September 2026, Mountain Warehouse gained share of searches among outdoor retailers in the United Kingdom, from 21% to 25.2%. - In September 2026, Cotswold Outdoor gained share of searches among outdoor retailers in the United Kingdom, from 5.2% to 6.2%. - In September 2026, GO Outdoors lost share of searches among outdoor retailers in the United Kingdom, from 31.2% to 25.2%. - Ellis Brigham’s share of searches among outdoor retailers in the United Kingdom has gained ground for 3 months in a row, from 0.86% to 1.5% in September 2026. - Estimated monthly branded searches for Trespass in the United Kingdom rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. - Estimated monthly branded searches for Snow+Rock in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor retailers | 40.5K | 1.5% | 6 | | Nov 2025 | Outdoor retailers | 60.5K | 1.9% | 6 | | Dec 2025 | Outdoor retailers | 74K | 2.4% | 6 | | Jan 2026 | Outdoor retailers | 90.5K | 2.8% | 6 | | Feb 2026 | Outdoor retailers | 60.5K | 2.4% | 6 | | Mar 2026 | Outdoor retailers | 40.5K | 1.8% | 7 | | Apr 2026 | Outdoor retailers | 18.1K | 0.77% | 7 | | May 2026 | Outdoor retailers | 14.8K | 0.56% | 7 | | Jun 2026 | Outdoor retailers | 12.1K | 0.47% | 7 | | Jul 2026 | Outdoor retailers | 12.1K | 0.41% | 7 | | Aug 2026 | Outdoor retailers | 22.2K | 0.69% | 7 | | Sep 2026 | Outdoor retailers | 22.2K | 1% | 7 | ## How are Snow+Rock’s branded searches counted? Brandwave collects information about searches that people make online using Snow+Rock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “snow and rock” ## Which outdoor retailers compete with Snow+Rock? - [Decathlon](/demand/uk/brands/decathlon-uk) - [GO Outdoors](/demand/uk/brands/go-outdoors) - [Mountain Warehouse](/demand/uk/brands/mountain-warehouse) - [Cotswold Outdoor](/demand/uk/brands/cotswold-outdoor): Head-to-head: /demand/uk/compare/cotswold-outdoor-vs-snow-and-rock - [Millets](/demand/uk/brands/millets): Head-to-head: /demand/uk/compare/millets-vs-snow-and-rock - [Ellis Brigham](/demand/uk/brands/ellis-brigham): Head-to-head: /demand/uk/compare/ellis-brigham-vs-snow-and-rock - [Blacks](/demand/uk/brands/blacks-outdoor): Head-to-head: /demand/uk/compare/blacks-outdoor-vs-snow-and-rock - [Trespass](/demand/uk/brands/trespass): Head-to-head: /demand/uk/compare/snow-and-rock-vs-trespass ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Snow+Rock: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/snow-and-rock This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/snow-and-rock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.