--- title: "Smeg: search popularity in the United Kingdom" description: "Smeg makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/smeg" publisher: "Brandwave" --- # Smeg: search popularity in the United Kingdom Smeg makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Smeg - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among coffee machine brands**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee machine brands | 6 | 4.7% | 18.1K | | Dishwasher brands | 11 | 2.8% | 2.4K | | Fridge brands | 1 | 32.1% | 22.2K | - [Coffee machine brands](/demand/uk/categories/uk-coffee-machine-brands) - [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands) - [Fridge brands](/demand/uk/categories/uk-fridge-brands) ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso - Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia - Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura - Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage - Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Smeg changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in the United Kingdom fell from 52.9K to 42.7K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee machine brands in the United Kingdom peaked at 6.2% in August 2026 and was lowest at 4.5% in December 2025. - Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in the United Kingdom decreased from 3.6% to 2.8%. - Across the 12 months ending September 2026, Smeg’s share of searches among dishwasher brands in the United Kingdom peaked at 3.6% in October 2025 and was lowest at 2.4% in May 2026. - Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom decreased from 35.6% to 32.1%. - Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in the United Kingdom peaked at 37.6% in February 2026 and was lowest at 30.1% in June 2026. ## How did search popularity change for United Kingdom coffee machine brands in September 2026? - In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches. - In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches. - In September 2026, Tassimo gained share of searches among coffee machine brands in the United Kingdom, from 4.2% to 4.7%. - In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%. - In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%. - In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%. ## How did search popularity change for United Kingdom dishwasher brands in September 2026? - Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%. - In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%. - In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%. - In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%. - In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee machine brands | 22.2K | 5% | 6 | | Nov 2025 | Coffee machine brands | 33.1K | 4.8% | 6 | | Dec 2025 | Coffee machine brands | 27.1K | 4.5% | 5 | | Jan 2026 | Coffee machine brands | 22.2K | 5% | 6 | | Feb 2026 | Coffee machine brands | 18.1K | 5.6% | 6 | | Mar 2026 | Coffee machine brands | 18.1K | 5.6% | 6 | | Apr 2026 | Coffee machine brands | 14.8K | 4.6% | 6 | | May 2026 | Coffee machine brands | 14.8K | 4.7% | 6 | | Jun 2026 | Coffee machine brands | 14.8K | 4.9% | 5 | | Jul 2026 | Coffee machine brands | 14.8K | 4.8% | 5 | | Aug 2026 | Coffee machine brands | 22.2K | 6.2% | 5 | | Sep 2026 | Coffee machine brands | 18.1K | 4.7% | 6 | | Oct 2025 | Dishwasher brands | 3.6K | 3.6% | 11 | | Nov 2025 | Dishwasher brands | 3.6K | 3.2% | 10 | | Dec 2025 | Dishwasher brands | 2.9K | 3% | 11 | | Jan 2026 | Dishwasher brands | 3.6K | 3.4% | 11 | | Feb 2026 | Dishwasher brands | 2.9K | 3.3% | 11 | | Mar 2026 | Dishwasher brands | 2.9K | 3.2% | 11 | | Apr 2026 | Dishwasher brands | 2.4K | 2.8% | 11 | | May 2026 | Dishwasher brands | 1.9K | 2.4% | 11 | | Jun 2026 | Dishwasher brands | 1.9K | 2.6% | 11 | | Jul 2026 | Dishwasher brands | 1.9K | 2.6% | 11 | | Aug 2026 | Dishwasher brands | 2.4K | 2.8% | 11 | | Sep 2026 | Dishwasher brands | 2.4K | 2.8% | 11 | | Oct 2025 | Fridge brands | 27.1K | 35.6% | 1 | | Nov 2025 | Fridge brands | 22.2K | 30.4% | 1 | | Dec 2025 | Fridge brands | 22.2K | 35.3% | 1 | | Jan 2026 | Fridge brands | 27.1K | 36.9% | 1 | | Feb 2026 | Fridge brands | 22.2K | 37.6% | 1 | | Mar 2026 | Fridge brands | 22.2K | 34.5% | 1 | | Apr 2026 | Fridge brands | 22.2K | 35.9% | 1 | | May 2026 | Fridge brands | 22.2K | 32.2% | 1 | | Jun 2026 | Fridge brands | 22.2K | 30.1% | 1 | | Jul 2026 | Fridge brands | 22.2K | 30.5% | 1 | | Aug 2026 | Fridge brands | 27.1K | 35% | 1 | | Sep 2026 | Fridge brands | 22.2K | 32.1% | 1 | ## How are Smeg’s branded searches counted? Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “smeg coffee machine” - “smeg dishwasher” - “smeg fridge” ## Which coffee machine brands compete with Smeg? - [Ninja](/demand/uk/brands/ninja-kitchen) - [De'Longhi](/demand/uk/brands/delonghi) - [Sage](/demand/uk/brands/sage-appliances): Head-to-head: /demand/uk/compare/sage-appliances-vs-smeg - [Nespresso](/demand/uk/brands/nespresso): Head-to-head: /demand/uk/compare/nespresso-vs-smeg - [Lavazza](/demand/uk/brands/lavazza): Head-to-head: /demand/uk/compare/lavazza-vs-smeg - [Tassimo](/demand/uk/brands/tassimo): Head-to-head: /demand/uk/compare/smeg-vs-tassimo - [Dolce Gusto](/demand/uk/brands/dolce-gusto): Head-to-head: /demand/uk/compare/dolce-gusto-vs-smeg - [Philips](/demand/uk/brands/philips) - [Krups](/demand/uk/brands/krups) - [Jura](/demand/uk/brands/jura) - [Gaggia](/demand/uk/brands/gaggia) - [Melitta](/demand/uk/brands/melitta) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Smeg: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/smeg This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.