--- title: "Slater and Gordon: search popularity in the United Kingdom" description: "Slater and Gordon is a consumer law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/slater-and-gordon-uk" publisher: "Brandwave" --- # Slater and Gordon: search popularity in the United Kingdom Slater and Gordon is a consumer law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Slater and Gordon - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among personal injury solicitors**: 21.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personal injury solicitors | 2 | 21.2% | 12.1K | - [Personal injury solicitors in the UK](/demand/uk/categories/uk-personal-injury-solicitors) ## Top personal injury solicitors in ChatGPT and Google AI Overviews In three ChatGPT questions, Slater and Gordon was mentioned in two out of three: in two of the three ChatGPT answers. Slater and Gordon is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Irwin Mitchell | 1st | 2 of 3 | 2 of 3 | | Stewarts | 2nd | 2 of 3 | 2 of 3 | | Leigh Day | 3rd | 2 of 3 | 2 of 3 | | Slater and Gordon | 4th | 2 of 3 | 2 of 3 | | Thompsons Solicitors | 5th | 2 of 3 | 2 of 3 | | Simpson Millar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about personal injury solicitors - Asked ChatGPT "What's the best personal injury solicitor in the UK?": 1. Irwin Mitchell, 2. Stewarts, 3. Leigh Day, 4. Slater and Gordon - Asked ChatGPT "Which UK law firm is best for a compensation claim?": 1. Thompsons Solicitors - Asked ChatGPT "What are the biggest personal injury law firms in the UK?": 1. Irwin Mitchell, 2. Slater and Gordon, 3. Leigh Day, 4. Stewarts, 5. Thompsons Solicitors Not named in any answer: Simpson Millar. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Slater and Gordon changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Slater and Gordon in the United Kingdom fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury solicitors in the United Kingdom peaked at 37.6% in March 2026 and was lowest at 18.6% in July 2026. ## How did search popularity change for United Kingdom personal injury solicitors in September 2026? - Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026. - Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. - Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personal injury solicitors | 14.8K | 21.2% | 2 | | Nov 2025 | Personal injury solicitors | 12.1K | 19.2% | 2 | | Dec 2025 | Personal injury solicitors | 9.9K | 21.8% | 2 | | Jan 2026 | Personal injury solicitors | 12.1K | 20.6% | 2 | | Feb 2026 | Personal injury solicitors | 14.8K | 23.1% | 2 | | Mar 2026 | Personal injury solicitors | 27.1K | 37.6% | 2 | | Apr 2026 | Personal injury solicitors | 22.2K | 33.2% | 2 | | May 2026 | Personal injury solicitors | 12.1K | 21.9% | 2 | | Jun 2026 | Personal injury solicitors | 12.1K | 21.8% | 2 | | Jul 2026 | Personal injury solicitors | 9.9K | 18.6% | 2 | | Aug 2026 | Personal injury solicitors | 9.9K | 21.2% | 2 | | Sep 2026 | Personal injury solicitors | 12.1K | 21.2% | 2 | ## How are Slater and Gordon’s branded searches counted? Brandwave collects information about searches that people make online using Slater and Gordon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “slater and gordon” ## Which personal injury solicitors compete with Slater and Gordon? - [Irwin Mitchell](/demand/uk/brands/irwin-mitchell): Head-to-head: /demand/uk/compare/irwin-mitchell-vs-slater-and-gordon-uk - [Thompsons Solicitors](/demand/uk/brands/thompsons-solicitors): Head-to-head: /demand/uk/compare/slater-and-gordon-uk-vs-thompsons-solicitors - [Leigh Day](/demand/uk/brands/leigh-day): Head-to-head: /demand/uk/compare/leigh-day-vs-slater-and-gordon-uk - [Simpson Millar](/demand/uk/brands/simpson-millar): Head-to-head: /demand/uk/compare/simpson-millar-vs-slater-and-gordon-uk - [Stewarts](/demand/uk/brands/stewarts): Head-to-head: /demand/uk/compare/slater-and-gordon-uk-vs-stewarts ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Slater and Gordon: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/slater-and-gordon-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/slater-and-gordon-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.