--- title: "Simpson Travel: search popularity in the United Kingdom" description: "Simpson Travel sells villa and boutique hotel holidays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/simpson-travel" publisher: "Brandwave" --- # Simpson Travel: search popularity in the United Kingdom Simpson Travel sells villa and boutique hotel holidays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Simpson Travel - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among villa holiday companies**: 8.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Villa holiday companies | 4 | 8.5% | 8.1K | - [Villa holiday companies](/demand/uk/categories/uk-villa-holiday-companies) ## Top villa holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simpson Travel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simpson Travel is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2Villas | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Villa Plus | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | James Villas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Oliver's Travels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Simpson Travel | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vintage Travel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about villa holiday companies - Asked ChatGPT "What's the best company to book a villa holiday with from the UK?": 1. Jet2Villas, 2. Villa Plus, 3. Oliver's Travels, 4. James Villas - Asked ChatGPT "Which villa companies are best for families wanting a private pool?": 1. Villa Plus, 2. Simpson Travel, 3. Oliver's Travels, 4. Vintage Travel, 5. Jet2Villas - Asked ChatGPT "Is it better to book a villa through a tour operator or directly?": named none of the brands we track - Searched Google, AI Overview "villa holidays": 1. Jet2Villas, 2. Villa Plus - Searched Google, AI Overview "villas with private pool": 1. James Villas, 2. Jet2Villas Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for Simpson Travel changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Simpson Travel in the United Kingdom rose from 6.6K to 8.1K. - Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom increased from 6.9% to 8.5%. - Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom peaked at 9% in July 2026 and was lowest at 6% in January 2026. ## How did search popularity change for United Kingdom villa holiday companies in September 2026? - In September 2026, Oliver's Travels gained share of searches among villa holiday companies in the United Kingdom, from 8% to 10.4%. - In September 2026, Villa Plus gained share of searches among villa holiday companies in the United Kingdom, from 40.1% to 42.5%. - In September 2026, Jet2Villas lost share of searches among villa holiday companies in the United Kingdom, from 32.8% to 28.4%. - In September 2026, James Villas lost share of searches among villa holiday companies in the United Kingdom, from 6.6% to 5.7%. - Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for Vintage Travel in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Villa holiday companies | 6.6K | 6.9% | 4 | | Nov 2025 | Villa holiday companies | 5.4K | 8% | 4 | | Dec 2025 | Villa holiday companies | 6.6K | 7.8% | 5 | | Jan 2026 | Villa holiday companies | 14.8K | 6% | 5 | | Feb 2026 | Villa holiday companies | 9.9K | 6.8% | 5 | | Mar 2026 | Villa holiday companies | 9.9K | 8.8% | 5 | | Apr 2026 | Villa holiday companies | 9.9K | 8.3% | 5 | | May 2026 | Villa holiday companies | 12.1K | 8.4% | 5 | | Jun 2026 | Villa holiday companies | 12.1K | 8.5% | 4 | | Jul 2026 | Villa holiday companies | 14.8K | 9% | 3 | | Aug 2026 | Villa holiday companies | 12.1K | 8% | 4 | | Sep 2026 | Villa holiday companies | 8.1K | 8.5% | 4 | ## How are Simpson Travel’s branded searches counted? Brandwave collects information about searches that people make online using Simpson Travel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “simpson travel” ## Which villa holiday companies compete with Simpson Travel? - [Villa Plus](/demand/uk/brands/villa-plus): Head-to-head: /demand/uk/compare/simpson-travel-vs-villa-plus - [Jet2Villas](/demand/uk/brands/jet2villas): Head-to-head: /demand/uk/compare/jet2villas-vs-simpson-travel - [Oliver's Travels](/demand/uk/brands/olivers-travels): Head-to-head: /demand/uk/compare/olivers-travels-vs-simpson-travel - [James Villas](/demand/uk/brands/james-villas): Head-to-head: /demand/uk/compare/james-villas-vs-simpson-travel - [Vintage Travel](/demand/uk/brands/vintage-travel): Head-to-head: /demand/uk/compare/simpson-travel-vs-vintage-travel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Simpson Travel: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/simpson-travel This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/simpson-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.