--- title: "Silver Cross: search popularity in the United Kingdom" description: "Silver Cross offers baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/silver-cross" publisher: "Brandwave" --- # Silver Cross: search popularity in the United Kingdom Silver Cross offers baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Silver Cross - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among pram and pushchair brands**: 17.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pram and pushchair brands | 2 | 17.6% | 27.1K | | Car seat brands | 5 | 6.3% | 6.6K | - [Pram and pushchair brands in the UK](/demand/uk/categories/uk-pram-brands) - [Car seat brands in the UK](/demand/uk/categories/uk-car-seat-brands) ## Top pram and pushchair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Silver Cross was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Silver Cross is the fifth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bugaboo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iCandy | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Nuna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Joie | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Silver Cross | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Joolz | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ickle Bubba | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cybex | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mamas & Papas | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Venicci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Babyzen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UPPAbaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and pushchair brands - Asked ChatGPT "What's the best pram for a newborn in the UK?": 1. Bugaboo, 2. Nuna, 3. Silver Cross - Asked ChatGPT "Which pushchair is best for city living?": 1. Joolz, 2. Bugaboo, 3. Cybex - Asked ChatGPT "What's the best travel system pram?": 1. iCandy, 2. Bugaboo, 3. Nuna, 4. Silver Cross, 5. Joie - Searched Google, AI Overview "prams": 1. Joie, 2. Ickle Bubba, 3. iCandy, 4. Silver Cross, 5. Mamas & Papas - Searched Google, AI Overview "pushchairs": 1. Joie Not named in any answer: Venicci, Babyzen and UPPAbaby. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Silver Cross changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Silver Cross in the United Kingdom held steady, from 32.5K to 33.7K. - Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom increased from 16.5% to 17.6%. - Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom peaked at 18.2% in June 2026 and was lowest at 16.3% in November 2025. - Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom increased from 5% to 6.3%. - Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom peaked at 6.3% in September 2026 and was lowest at 5% in December 2025. - Across the 12 months ending September 2026, Silver Cross rose from 7th to 5th among car seat brands in the United Kingdom. ## How did search popularity change for United Kingdom pram and pushchair brands in September 2026? - In September 2026, iCandy gained share of searches among pram and pushchair brands in the United Kingdom, from 20.3% to 22.3%. - In September 2026, Silver Cross gained share of searches among pram and pushchair brands in the United Kingdom, from 17.1% to 17.6%. - In September 2026, Nuna lost share of searches among pram and pushchair brands in the United Kingdom, from 9.3% to 7.9%. - In September 2026, Cybex lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%. - In September 2026, Joie lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%. - Estimated monthly branded searches for Babyzen in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. ## How did search popularity change for United Kingdom car seat brands in September 2026? - Joie’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 30.1% to 31.8% in September 2026. - Cybex’s share of searches among car seat brands in the United Kingdom has gained ground for 3 months in a row, from 20.1% to 21.3% in September 2026. - Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for Kinderkraft in the United Kingdom rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Britax in the United Kingdom fell 20% over 12 measured months, from 6K to 4.8K in September 2026. - Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pram and pushchair brands | 27.1K | 16.5% | 2 | | Nov 2025 | Pram and pushchair brands | 27.1K | 16.3% | 2 | | Dec 2025 | Pram and pushchair brands | 22.2K | 17.2% | 2 | | Jan 2026 | Pram and pushchair brands | 33.1K | 17.8% | 2 | | Feb 2026 | Pram and pushchair brands | 27.1K | 18.1% | 2 | | Mar 2026 | Pram and pushchair brands | 27.1K | 16.3% | 2 | | Apr 2026 | Pram and pushchair brands | 27.1K | 16.9% | 2 | | May 2026 | Pram and pushchair brands | 27.1K | 17.6% | 2 | | Jun 2026 | Pram and pushchair brands | 27.1K | 18.2% | 2 | | Jul 2026 | Pram and pushchair brands | 27.1K | 17.8% | 2 | | Aug 2026 | Pram and pushchair brands | 27.1K | 17.1% | 2 | | Sep 2026 | Pram and pushchair brands | 27.1K | 17.6% | 2 | | Oct 2025 | Car seat brands | 5.4K | 5% | 7 | | Nov 2025 | Car seat brands | 6.6K | 6% | 5 | | Dec 2025 | Car seat brands | 4.4K | 5% | 7 | | Jan 2026 | Car seat brands | 6.6K | 5.3% | 6 | | Feb 2026 | Car seat brands | 5.4K | 5.3% | 6 | | Mar 2026 | Car seat brands | 6.6K | 6.3% | 5 | | Apr 2026 | Car seat brands | 6.6K | 6.3% | 5 | | May 2026 | Car seat brands | 6.6K | 6% | 5 | | Jun 2026 | Car seat brands | 5.4K | 6% | 5 | | Jul 2026 | Car seat brands | 6.6K | 6.3% | 5 | | Aug 2026 | Car seat brands | 6.6K | 6.3% | 5 | | Sep 2026 | Car seat brands | 6.6K | 6.3% | 5 | ## How are Silver Cross’ branded searches counted? Brandwave collects information about searches that people make online using Silver Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “silver cross car seat” - “silver cross pram” ## Which pram and pushchair brands compete with Silver Cross? - [iCandy](/demand/uk/brands/icandy): Head-to-head: /demand/uk/compare/icandy-vs-silver-cross - [Bugaboo](/demand/uk/brands/bugaboo): Head-to-head: /demand/uk/compare/bugaboo-vs-silver-cross - [Ickle Bubba](/demand/uk/brands/ickle-bubba): Head-to-head: /demand/uk/compare/ickle-bubba-vs-silver-cross - [Venicci](/demand/uk/brands/venicci): Head-to-head: /demand/uk/compare/silver-cross-vs-venicci - [Nuna](/demand/uk/brands/nuna): Head-to-head: /demand/uk/compare/nuna-vs-silver-cross - [Cybex](/demand/uk/brands/cybex) - [Joie](/demand/uk/brands/joie) - [Mamas & Papas](/demand/uk/brands/mamas-papas) - [Babyzen](/demand/uk/brands/babyzen) - [Joolz](/demand/uk/brands/joolz) - [UPPAbaby](/demand/uk/brands/uppababy) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Silver Cross: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/silver-cross This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/silver-cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.