--- title: "Shurgard: search popularity in the United Kingdom" description: "Shurgard is a self storage company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/shurgard" publisher: "Brandwave" --- # Shurgard: search popularity in the United Kingdom Shurgard is a self storage company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Shurgard - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among storage facilities**: 18.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Storage facilities | 2 | 18.3% | 8.1K | - [Storage facilities](/demand/uk/categories/uk-storage-facilities) ## Top storage facilities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shurgard was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Shurgard is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Yellow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Safestore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Shurgard | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | StorageMart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about storage facilities - Asked ChatGPT "Which storage facility should I use in the UK?": 1. Safestore - Asked ChatGPT "What are the best storage facilities in the UK?": 1. Big Yellow, 2. Safestore, 3. Shurgard - Asked ChatGPT "What's the best storage facility in the UK for storing furniture?": 1. Big Yellow, 2. Safestore - Searched Google, AI Overview "storage facilities": 1. Safestore, 2. Shurgard, 3. Big Yellow - Searched Google, AI Overview "cheap storage units": 1. Shurgard, 2. Big Yellow, 3. Safestore Not named in any answer: StorageMart. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How has branded search demand for Shurgard changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Shurgard in the United Kingdom held steady at 8.1K. - Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom increased from 16.3% to 18.3%. - Across the 12 months ending September 2026, Shurgard’s share of searches among storage facilities in the United Kingdom peaked at 21.5% in August 2026 and was lowest at 15.9% in February 2026. ## How did search popularity change for United Kingdom storage facilities in September 2026? - In September 2026, Big Yellow gained share of searches among storage facilities in the United Kingdom, from 57.8% to 60.2%. - In September 2026, StorageMart gained share of searches among storage facilities in the United Kingdom, from 14.3% to 14.9%. - In September 2026, Shurgard lost share of searches among storage facilities in the United Kingdom, from 21.5% to 18.3%. - Estimated monthly branded searches for Safestore in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Storage facilities | 8.1K | 16.3% | 2 | | Nov 2025 | Storage facilities | 8.1K | 18.8% | 2 | | Dec 2025 | Storage facilities | 6.6K | 16.5% | 2 | | Jan 2026 | Storage facilities | 8.1K | 18.4% | 2 | | Feb 2026 | Storage facilities | 6.6K | 15.9% | 2 | | Mar 2026 | Storage facilities | 8.1K | 19.2% | 2 | | Apr 2026 | Storage facilities | 8.1K | 19.2% | 2 | | May 2026 | Storage facilities | 8.1K | 16.9% | 2 | | Jun 2026 | Storage facilities | 9.9K | 19.1% | 2 | | Jul 2026 | Storage facilities | 8.1K | 18.7% | 2 | | Aug 2026 | Storage facilities | 9.9K | 21.5% | 2 | | Sep 2026 | Storage facilities | 8.1K | 18.3% | 2 | ## How are Shurgard’s branded searches counted? Brandwave collects information about searches that people make online using Shurgard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “shurgard” ## Which storage facilities compete with Shurgard? - [Big Yellow](/demand/uk/brands/big-yellow): Head-to-head: /demand/uk/compare/big-yellow-vs-shurgard - [StorageMart](/demand/uk/brands/storagemart): Head-to-head: /demand/uk/compare/shurgard-vs-storagemart - [Safestore](/demand/uk/brands/safestore): Head-to-head: /demand/uk/compare/safestore-vs-shurgard ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Shurgard: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/shurgard This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/shurgard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.