---
title: "Shell Recharge: search popularity in the United Kingdom"
description: "Shell Recharge is the EV charging network at Shell sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/shell-recharge"
publisher: "Brandwave"
---

# Shell Recharge: search popularity in the United Kingdom

Shell Recharge is the EV charging network at Shell sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Shell Recharge
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among EV charging networks**: 6.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| EV charging networks | 5 | 6.7% | 18.1K |

- [EV charging networks in the UK](/demand/uk/categories/uk-ev-charging-networks)

## Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shell Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shell Recharge is the fourth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tesla Supercharger | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| InstaVolt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Osprey | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Shell Recharge | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Pod Point | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ionity | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gridserve | 7th | 2 of 3 | 2 of 2 | 4 of 5 |
| bp pulse | 8th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about EV charging networks

- Asked ChatGPT "What's the best EV charging network in the UK?": 1. Tesla Supercharger, 2. InstaVolt, 3. Ionity, 4. Gridserve, 5. Osprey, 6. Shell Recharge
- Asked ChatGPT "Which public EV charging network in the UK is most reliable?": 1. Tesla Supercharger, 2. InstaVolt, 3. Osprey
- Asked ChatGPT "What are the biggest EV charging networks in the UK?": 1. Shell Recharge, 2. Pod Point, 3. InstaVolt, 4. Osprey, 5. bp pulse, 6. Tesla Supercharger, 7. Gridserve, 8. Ionity
- Searched Google, AI Overview "ev charging": 1. Gridserve
- Searched Google, AI Overview "electric car charging": 1. Gridserve

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How has branded search demand for Shell Recharge changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Shell Recharge in the United Kingdom held steady at 18.1K.
- Across the 12 months ending September 2026, Shell Recharge’s share of searches among EV charging networks in the United Kingdom peaked at 6.7% in September 2026 and was lowest at 4% in December 2025.

## How did search popularity change for United Kingdom EV charging networks in September 2026?

- In September 2026, Pod Point gained share of searches among EV charging networks in the United Kingdom, from 6.1% to 8.2%.
- In September 2026, bp pulse gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.
- In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.
- In September 2026, Ionity gained share of searches among EV charging networks in the United Kingdom, from 7.5% to 8.2%.
- In September 2026, Tesla Supercharger lost share of searches among EV charging networks in the United Kingdom, from 67.8% to 60.9%.
- Gridserve’s share of searches among EV charging networks in the United Kingdom has gained ground for 3 months in a row, from 3.3% to 4.5% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | EV charging networks | 18.1K | 6.5% | 5 |
| Nov 2025 | EV charging networks | 14.8K | 5.6% | 5 |
| Dec 2025 | EV charging networks | 12.1K | 4% | 6 |
| Jan 2026 | EV charging networks | 12.1K | 4.7% | 6 |
| Feb 2026 | EV charging networks | 12.1K | 4.8% | 6 |
| Mar 2026 | EV charging networks | 14.8K | 5.7% | 5 |
| Apr 2026 | EV charging networks | 18.1K | 6% | 4 |
| May 2026 | EV charging networks | 18.1K | 5.9% | 4 |
| Jun 2026 | EV charging networks | 18.1K | 6% | 5 |
| Jul 2026 | EV charging networks | 18.1K | 6% | 4 |
| Aug 2026 | EV charging networks | 18.1K | 5% | 5 |
| Sep 2026 | EV charging networks | 18.1K | 6.7% | 5 |

## How are Shell Recharge’s branded searches counted?

Brandwave collects information about searches that people make online using Shell Recharge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “shell recharge”

## Which EV charging networks compete with Shell Recharge?

- [Tesla Supercharger](/demand/uk/brands/tesla-supercharger)
- [Ionity](/demand/uk/brands/ionity): Head-to-head: /demand/uk/compare/ionity-vs-shell-recharge
- [Pod Point](/demand/uk/brands/pod-point): Head-to-head: /demand/uk/compare/pod-point-vs-shell-recharge
- [bp pulse](/demand/uk/brands/bp-pulse): Head-to-head: /demand/uk/compare/bp-pulse-vs-shell-recharge
- [Gridserve](/demand/uk/brands/gridserve): Head-to-head: /demand/uk/compare/gridserve-vs-shell-recharge
- [InstaVolt](/demand/uk/brands/instavolt): Head-to-head: /demand/uk/compare/instavolt-vs-shell-recharge
- [Osprey](/demand/uk/brands/osprey-charging)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Shell Recharge: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/shell-recharge

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/shell-recharge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
