--- title: "Samsung: search popularity in the United Kingdom" description: "Samsung makes phones, TVs, home appliances and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/samsung" publisher: "Brandwave" --- # Samsung: search popularity in the United Kingdom Samsung makes phones, TVs, home appliances and other electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Samsung - **Owned by**: Samsung - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among laptop brands**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 6 | 4.5% | 18.1K | | Vacuum cleaner brands | 13 | 0.22% | 720 | | Washing machine brands | 3 | 12.2% | 33.1K | | TV brands | 2 | 23.7% | 40.5K | | Robot vacuum brands | 11 | 0.68% | 880 | | Dishwasher brands | 9 | 4.1% | 3.6K | | Fridge brands | 2 | 11.7% | 8.1K | - [Laptop brands](/demand/uk/categories/uk-laptop-brands) - [Vacuum cleaner brands](/demand/uk/categories/uk-vacuum-brands) - [Washing machine brands](/demand/uk/categories/uk-washing-machine-brands) - [TV brands](/demand/uk/categories/uk-tv-brands) - [Robot vacuum brands](/demand/uk/categories/uk-robot-vacuum-brands) - [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands) - [Fridge brands](/demand/uk/categories/uk-fridge-brands) ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Samsung changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in the United Kingdom fell from 128K to 105K. - Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United Kingdom peaked at 5% in May 2026 and was lowest at 3.5% in March 2026. - Across the 12 months ending September 2026, Samsung fell from 12th to 13th among vacuum cleaner brands in the United Kingdom. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United Kingdom decreased from 13.5% to 12.2%. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United Kingdom peaked at 15.1% in December 2025 and was lowest at 11.7% in July 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom decreased from 25.8% to 23.7%. - Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in the United Kingdom peaked at 29.5% in December 2025 and was lowest at 23.7% in September 2026. - Across the 12 months ending September 2026, Samsung fell from 1st to 2nd among TV brands in the United Kingdom. - Across the 12 months ending September 2026, Samsung fell from 10th to 11th among robot vacuum brands in the United Kingdom. - Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom decreased from 5.4% to 4.1%. - Across the 12 months ending September 2026, Samsung’s share of searches among dishwasher brands in the United Kingdom peaked at 5.9% in November 2025 and was lowest at 4.1% in August 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom decreased from 15.9% to 11.7%. - Across the 12 months ending September 2026, Samsung’s share of searches among fridge brands in the United Kingdom peaked at 16.6% in November 2025 and was lowest at 10.5% in August 2026. ## How did search popularity change for United Kingdom laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%. - In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%. - Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026. - In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom. - In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom. - In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom. ## How did search popularity change for United Kingdom vacuum cleaner brands in September 2026? - In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches. - In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%. - In September 2026, Roborock gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%. - In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%. - In September 2026, Henry lost share of searches among vacuum cleaner brands in the United Kingdom, from 42.3% to 41.2%. - In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom. ## How did search popularity change for United Kingdom washing machine brands in September 2026? - In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches. - In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches. - In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%. - In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. - In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. ## How did search popularity change for United Kingdom TV brands in September 2026? - In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches. - In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches. - In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%. - In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%. - In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%. - In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%. ## How did search popularity change for United Kingdom robot vacuum brands in September 2026? - In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches. - In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches. - In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%. - In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%. - In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%. - In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%. ## How did search popularity change for United Kingdom dishwasher brands in September 2026? - Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%. - In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%. - In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%. - In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%. - In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 18.1K | 4.6% | 6 | | Nov 2025 | Laptop brands | 18.1K | 4.3% | 6 | | Dec 2025 | Laptop brands | 14.8K | 4.5% | 6 | | Jan 2026 | Laptop brands | 14.8K | 4.7% | 6 | | Feb 2026 | Laptop brands | 14.8K | 4.9% | 6 | | Mar 2026 | Laptop brands | 14.8K | 3.5% | 6 | | Apr 2026 | Laptop brands | 12.1K | 4.4% | 6 | | May 2026 | Laptop brands | 12.1K | 5% | 6 | | Jun 2026 | Laptop brands | 12.1K | 4.9% | 6 | | Jul 2026 | Laptop brands | 9.9K | 4.2% | 6 | | Aug 2026 | Laptop brands | 14.8K | 4.5% | 6 | | Sep 2026 | Laptop brands | 18.1K | 4.5% | 6 | | Oct 2025 | Vacuum cleaner brands | 1K | 0.3% | 12 | | Nov 2025 | Vacuum cleaner brands | 1.3K | 0.3% | 12 | | Dec 2025 | Vacuum cleaner brands | 1K | 0.26% | 12 | | Jan 2026 | Vacuum cleaner brands | 880 | 0.24% | 13 | | Feb 2026 | Vacuum cleaner brands | 880 | 0.3% | 13 | | Mar 2026 | Vacuum cleaner brands | 880 | 0.28% | 13 | | Apr 2026 | Vacuum cleaner brands | 880 | 0.28% | 13 | | May 2026 | Vacuum cleaner brands | 880 | 0.28% | 13 | | Jun 2026 | Vacuum cleaner brands | 590 | 0.19% | 13 | | Jul 2026 | Vacuum cleaner brands | 590 | 0.22% | 13 | | Aug 2026 | Vacuum cleaner brands | 720 | 0.23% | 13 | | Sep 2026 | Vacuum cleaner brands | 720 | 0.22% | 13 | | Oct 2025 | Washing machine brands | 40.5K | 13.5% | 3 | | Nov 2025 | Washing machine brands | 40.5K | 13.3% | 3 | | Dec 2025 | Washing machine brands | 40.5K | 15.1% | 2 | | Jan 2026 | Washing machine brands | 40.5K | 13.3% | 3 | | Feb 2026 | Washing machine brands | 33.1K | 12.3% | 3 | | Mar 2026 | Washing machine brands | 40.5K | 13.7% | 3 | | Apr 2026 | Washing machine brands | 33.1K | 12.6% | 3 | | May 2026 | Washing machine brands | 33.1K | 12.9% | 3 | | Jun 2026 | Washing machine brands | 33.1K | 13.5% | 3 | | Jul 2026 | Washing machine brands | 27.1K | 11.7% | 3 | | Aug 2026 | Washing machine brands | 33.1K | 12.7% | 3 | | Sep 2026 | Washing machine brands | 33.1K | 12.2% | 3 | | Oct 2025 | TV brands | 49.5K | 25.8% | 1 | | Nov 2025 | TV brands | 74K | 28.5% | 1 | | Dec 2025 | TV brands | 60.5K | 29.5% | 1 | | Jan 2026 | TV brands | 49.5K | 27% | 1 | | Feb 2026 | TV brands | 40.5K | 27% | 1 | | Mar 2026 | TV brands | 40.5K | 26.9% | 1 | | Apr 2026 | TV brands | 40.5K | 28.1% | 1 | | May 2026 | TV brands | 40.5K | 26.2% | 1 | | Jun 2026 | TV brands | 40.5K | 26.7% | 1 | | Jul 2026 | TV brands | 33.1K | 24.9% | 2 | | Aug 2026 | TV brands | 40.5K | 26.3% | 1 | | Sep 2026 | TV brands | 40.5K | 23.7% | 2 | | Oct 2025 | Robot vacuum brands | 1.3K | 1.1% | 10 | | Nov 2025 | Robot vacuum brands | 1.6K | 1% | 10 | | Dec 2025 | Robot vacuum brands | 1K | 0.62% | 11 | | Jan 2026 | Robot vacuum brands | 1.3K | 1% | 9 | | Feb 2026 | Robot vacuum brands | 880 | 0.86% | 10 | | Mar 2026 | Robot vacuum brands | 1K | 0.7% | 9 | | Apr 2026 | Robot vacuum brands | 880 | 0.5% | 11 | | May 2026 | Robot vacuum brands | 880 | 0.64% | 10 | | Jun 2026 | Robot vacuum brands | 880 | 0.44% | 11 | | Jul 2026 | Robot vacuum brands | 720 | 0.62% | 11 | | Aug 2026 | Robot vacuum brands | 880 | 0.72% | 11 | | Sep 2026 | Robot vacuum brands | 880 | 0.68% | 11 | | Oct 2025 | Dishwasher brands | 5.4K | 5.4% | 9 | | Nov 2025 | Dishwasher brands | 6.6K | 5.9% | 7 | | Dec 2025 | Dishwasher brands | 5.4K | 5.5% | 7 | | Jan 2026 | Dishwasher brands | 5.4K | 5.1% | 8 | | Feb 2026 | Dishwasher brands | 4.4K | 5% | 9 | | Mar 2026 | Dishwasher brands | 4.4K | 4.8% | 9 | | Apr 2026 | Dishwasher brands | 3.6K | 4.2% | 9 | | May 2026 | Dishwasher brands | 3.6K | 4.6% | 9 | | Jun 2026 | Dishwasher brands | 3.6K | 4.9% | 9 | | Jul 2026 | Dishwasher brands | 3.6K | 4.9% | 9 | | Aug 2026 | Dishwasher brands | 3.6K | 4.1% | 9 | | Sep 2026 | Dishwasher brands | 3.6K | 4.1% | 9 | | Oct 2025 | Fridge brands | 12.1K | 15.9% | 2 | | Nov 2025 | Fridge brands | 12.1K | 16.6% | 2 | | Dec 2025 | Fridge brands | 9.9K | 15.7% | 2 | | Jan 2026 | Fridge brands | 12.1K | 16.5% | 2 | | Feb 2026 | Fridge brands | 8.1K | 13.7% | 2 | | Mar 2026 | Fridge brands | 9.9K | 15.4% | 2 | | Apr 2026 | Fridge brands | 8.1K | 13.1% | 2 | | May 2026 | Fridge brands | 9.9K | 14.4% | 2 | | Jun 2026 | Fridge brands | 9.9K | 13.4% | 2 | | Jul 2026 | Fridge brands | 8.1K | 11.1% | 2 | | Aug 2026 | Fridge brands | 8.1K | 10.5% | 2 | | Sep 2026 | Fridge brands | 8.1K | 11.7% | 2 | ## How are Samsung’s branded searches counted? Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “samsung dishwasher” - “samsung fridge” - “samsung laptop” - “samsung robot vacuum” - “samsung tv” - “samsung vacuum” - “samsung washing machine” ## Which laptop brands compete with Samsung? - [Apple MacBook](/demand/uk/brands/macbook) - [HP](/demand/uk/brands/hp) - [Lenovo](/demand/uk/brands/lenovo): Head-to-head: /demand/uk/compare/lenovo-vs-samsung - [Dell](/demand/uk/brands/dell): Head-to-head: /demand/uk/compare/dell-vs-samsung - [ASUS](/demand/uk/brands/asus): Head-to-head: /demand/uk/compare/asus-vs-samsung - [Acer](/demand/uk/brands/acer): Head-to-head: /demand/uk/compare/acer-vs-samsung - [Microsoft Surface](/demand/uk/brands/microsoft-surface): Head-to-head: /demand/uk/compare/microsoft-surface-vs-samsung - [Huawei](/demand/uk/brands/huawei) - [MSI](/demand/uk/brands/msi) - [Razer](/demand/uk/brands/razer) ## Who owns Samsung? Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in the United Kingdom. - [Samsung](/demand/uk/companies/samsung): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Samsung? Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Samsung: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/samsung This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.