---
title: "Samsung Galaxy Watch: search popularity in the United Kingdom"
description: "Samsung’s range of smartwatches and fitness trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/samsung-galaxy-watch"
publisher: "Brandwave"
---

# Samsung Galaxy Watch: search popularity in the United Kingdom

Samsung’s range of smartwatches and fitness trackers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Samsung Galaxy Watch
- **Owned by**: Samsung
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among smartwatch brands**: 7.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smartwatch brands | 4 | 7.4% | 67.6K |

- [Smartwatch brands](/demand/uk/categories/uk-smartwatch-brands)

## Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Watch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Samsung Galaxy Watch is the fifth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple Watch | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Fitbit | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Amazfit | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Samsung Galaxy Watch | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Huawei | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Google Pixel | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smartwatch brands

- Asked ChatGPT "Which smartwatch should I buy in the UK?": 1. Apple Watch, 2. Garmin, 3. Google Pixel, 4. Amazfit, 5. Fitbit
- Asked ChatGPT "What are the best smartwatch brands?": 1. Garmin, 2. Huawei, 3. Amazfit, 4. Fitbit, 5. Apple Watch, 6. Google Pixel
- Asked ChatGPT "What is the best fitness tracker?": 1. Garmin, 2. Fitbit
- Searched Google, AI Overview "smart watch": 1. Samsung Galaxy Watch, 2. Apple Watch, 3. Garmin
- Searched Google, AI Overview "fitness tracker": 1. Fitbit

Not named in any answer: WHOOP, COROS and Polar.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Samsung Galaxy Watch changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Samsung Galaxy Watch in the United Kingdom fell from 82.7K to 67.6K.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch brands in the United Kingdom decreased from 9.1% to 7.4%.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among smartwatch brands in the United Kingdom peaked at 9.5% in July 2026 and was lowest at 6.6% in May 2026.

## How did search popularity change for United Kingdom smartwatch brands in September 2026?

- In September 2026, Apple Watch gained share of searches among smartwatch brands in the United Kingdom, from 42.5% to 49.4%.
- In September 2026, Garmin lost share of searches among smartwatch brands in the United Kingdom, from 19.1% to 14.8%.
- In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United Kingdom, from 8.3% to 7.4%.
- In September 2026, Fitbit lost share of searches among smartwatch brands in the United Kingdom, from 15.6% to 14.8%.
- Estimated monthly branded searches for WHOOP in the United Kingdom rose 82.7% over 12 measured months, from 27.1K to 49.5K in September 2026.
- Estimated monthly branded searches for Amazfit in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartwatch brands | 82.7K | 9.1% | 4 |
| Nov 2025 | Smartwatch brands | 101K | 8.2% | 4 |
| Dec 2025 | Smartwatch brands | 87.6K | 7.2% | 4 |
| Jan 2026 | Smartwatch brands | 71.7K | 7.3% | 4 |
| Feb 2026 | Smartwatch brands | 58.6K | 7.5% | 4 |
| Mar 2026 | Smartwatch brands | 67.6K | 8.6% | 4 |
| Apr 2026 | Smartwatch brands | 58.6K | 7% | 4 |
| May 2026 | Smartwatch brands | 58.6K | 6.6% | 4 |
| Jun 2026 | Smartwatch brands | 62.7K | 7.4% | 4 |
| Jul 2026 | Smartwatch brands | 71.7K | 9.5% | 4 |
| Aug 2026 | Smartwatch brands | 71.7K | 8.3% | 4 |
| Sep 2026 | Smartwatch brands | 67.6K | 7.4% | 4 |

## How are Samsung Galaxy Watch’s branded searches counted?

Brandwave collects information about searches that people make online using Samsung Galaxy Watch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “samsung galaxy watch”
- “samsung watch”

## Which smartwatch brands compete with Samsung Galaxy Watch?

- [Apple Watch](/demand/uk/brands/apple-watch): Head-to-head: /demand/uk/compare/apple-watch-vs-samsung-galaxy-watch
- [Fitbit](/demand/uk/brands/fitbit): Head-to-head: /demand/uk/compare/fitbit-vs-samsung-galaxy-watch
- [Garmin](/demand/uk/brands/garmin): Head-to-head: /demand/uk/compare/garmin-vs-samsung-galaxy-watch
- [WHOOP](/demand/uk/brands/whoop): Head-to-head: /demand/uk/compare/samsung-galaxy-watch-vs-whoop
- [Google Pixel](/demand/uk/brands/google-pixel): Head-to-head: /demand/uk/compare/google-pixel-vs-samsung-galaxy-watch
- [Amazfit](/demand/uk/brands/amazfit)
- [Huawei](/demand/uk/brands/huawei)
- [COROS](/demand/uk/brands/coros)
- [Polar](/demand/uk/brands/polar)

## Who owns Samsung Galaxy Watch?

Samsung Galaxy Watch is owned by Samsung. Brandwave also tracks Samsung, Samsung Galaxy and Samsung Galaxy Tab, owned by the same company, in the United Kingdom.

- [Samsung](/demand/uk/companies/samsung): Owns 7 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Samsung Galaxy Watch?

Samsung Galaxy Watch is owned by Samsung. Brandwave also tracks Samsung, Samsung Galaxy and Samsung Galaxy Tab, owned by the same company, in the United Kingdom.

## Cite this page

Brandwave. "Samsung Galaxy Watch: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/samsung-galaxy-watch

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/samsung-galaxy-watch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.