--- title: "Sage HR: search popularity in the United Kingdom" description: "Sage HR is HR software for small businesses from Sage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/sage-hr" publisher: "Brandwave" --- # Sage HR: search popularity in the United Kingdom Sage HR is HR software for small businesses from Sage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sage HR - **Owned by**: Sage Accounting - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among HR software**: 6.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR software | 4 | 6.7% | 27.1K | - [HR software](/demand/uk/categories/uk-hr-software) ## Top HR software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sage HR was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sage HR is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breathe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CharlieHR | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage HR | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BrightHR | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Rippling | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Access PeopleHR | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Personio | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | HiBob | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Cezanne HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software - Asked ChatGPT "Which HR software should my small business use in the UK?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Sage HR, 5. Employment Hero - Asked ChatGPT "What are the best HR software platforms in the UK?": 1. Breathe, 2. CharlieHR, 3. Employment Hero, 4. Sage HR, 5. BrightHR, 6. HiBob, 7. Personio, 8. Rippling - Asked ChatGPT "What's the best HR software in the UK for a company with 30 employees?": 1. Breathe, 2. CharlieHR, 3. BrightHR, 4. Employment Hero, 5. Personio - Searched Google, AI Overview "hr software": 1. Sage HR, 2. Breathe, 3. Access PeopleHR, 4. Rippling - Searched Google, AI Overview "hr software for small business": 1. Breathe, 2. Sage HR, 3. BrightHR, 4. CharlieHR, 5. Rippling Not named in any answer: Cezanne HR. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Sage HR changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sage HR in the United Kingdom held steady at 27.1K. - Across the 12 months ending September 2026, Sage HR’s share of searches among HR software in the United Kingdom peaked at 7.7% in January 2026 and was lowest at 6.4% in March 2026. ## How did search popularity change for United Kingdom HR software in September 2026? - In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%. - In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%. - In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%. - In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%. - Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026. - In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR software | 27.1K | 6.5% | 4 | | Nov 2025 | HR software | 27.1K | 6.8% | 4 | | Dec 2025 | HR software | 22.2K | 6.5% | 4 | | Jan 2026 | HR software | 33.1K | 7.7% | 4 | | Feb 2026 | HR software | 27.1K | 6.9% | 4 | | Mar 2026 | HR software | 27.1K | 6.4% | 4 | | Apr 2026 | HR software | 27.1K | 6.8% | 4 | | May 2026 | HR software | 27.1K | 6.9% | 4 | | Jun 2026 | HR software | 27.1K | 6.4% | 4 | | Jul 2026 | HR software | 27.1K | 6.5% | 4 | | Aug 2026 | HR software | 27.1K | 7.5% | 4 | | Sep 2026 | HR software | 27.1K | 6.7% | 4 | ## How are Sage HR’s branded searches counted? Brandwave collects information about searches that people make online using Sage HR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sage hr” ## Which HR software compete with Sage HR? - [BrightHR](/demand/uk/brands/brighthr): Head-to-head: /demand/uk/compare/brighthr-vs-sage-hr - [Breathe](/demand/uk/brands/breathe-hr): Head-to-head: /demand/uk/compare/breathe-hr-vs-sage-hr - [HiBob](/demand/uk/brands/hibob): Head-to-head: /demand/uk/compare/hibob-vs-sage-hr - [Rippling](/demand/uk/brands/rippling): Head-to-head: /demand/uk/compare/rippling-vs-sage-hr - [Access PeopleHR](/demand/uk/brands/access-peoplehr): Head-to-head: /demand/uk/compare/access-peoplehr-vs-sage-hr - [CharlieHR](/demand/uk/brands/charliehr) - [Employment Hero](/demand/uk/brands/employment-hero) - [Cezanne HR](/demand/uk/brands/cezanne-hr) - [Personio](/demand/uk/brands/personio) ## Who owns Sage HR? Sage HR is owned by Sage Accounting. Brandwave also tracks Sage Accounting and Sage Payroll, owned by the same company, in the United Kingdom. - [Sage Accounting](/demand/uk/companies/sage-accounting): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sage HR? Sage HR is owned by Sage Accounting. Brandwave also tracks Sage Accounting and Sage Payroll, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Sage HR: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/sage-hr This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/sage-hr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.