---
title: "Russell Hobbs: search popularity in the United Kingdom"
description: "Russell Hobbs makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/russell-hobbs"
publisher: "Brandwave"
---

# Russell Hobbs: search popularity in the United Kingdom

Russell Hobbs makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Russell Hobbs
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among air fryer brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air fryer brands | 8 | 1.8% | 4.4K |
| Blender brands | 6 | 2.3% | 1.6K |

- [Air fryer brands](/demand/uk/categories/uk-air-fryer-brands)
- [Blender brands](/demand/uk/categories/uk-blender-brands)

## Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Russell Hobbs is the seventh most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| COSORI | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Instant | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Philips | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tefal | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tower | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Russell Hobbs | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Swan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morphy Richards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about air fryer brands

- Asked ChatGPT "Which air fryer should I buy in the UK?": 1. Ninja, 2. COSORI, 3. Instant
- Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Tower, 6. Russell Hobbs
- Asked ChatGPT "What is the best dual basket air fryer?": 1. Ninja, 2. Philips, 3. Instant
- Searched Google, AI Overview "air fryer": named none of the brands we track
- Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Tefal

Not named in any answer: Salter, Lakeland, Swan, Sage and Morphy Richards.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Russell Hobbs changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Russell Hobbs in the United Kingdom fell from 7.3K to 6K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among air fryer brands in the United Kingdom held steady at 1.8%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among blender brands in the United Kingdom peaked at 2.6% in October 2025 and was lowest at 1.6% in June 2026.

## How did search popularity change for United Kingdom air fryer brands in September 2026?

- In September 2026, Tower gained share of searches among air fryer brands in the United Kingdom, from 7.6% to 9.1%.
- In September 2026, Ninja lost share of searches among air fryer brands in the United Kingdom, from 69% to 67.3%.
- Estimated monthly branded searches for Swan in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Instant in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
- Estimated monthly branded searches for Morphy Richards in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.
- Estimated monthly branded searches for Russell Hobbs in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## How did search popularity change for United Kingdom blender brands in September 2026?

- In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%.
- In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%.
- In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%.
- KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026.
- Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.
- Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air fryer brands | 5.4K | 1.8% | 8 |
| Nov 2025 | Air fryer brands | 6.6K | 1.6% | 8 |
| Dec 2025 | Air fryer brands | 4.4K | 1.3% | 8 |
| Jan 2026 | Air fryer brands | 4.4K | 1.5% | 8 |
| Feb 2026 | Air fryer brands | 4.4K | 2.2% | 8 |
| Mar 2026 | Air fryer brands | 4.4K | 1.8% | 8 |
| Apr 2026 | Air fryer brands | 3.6K | 1.5% | 8 |
| May 2026 | Air fryer brands | 3.6K | 1.8% | 7 |
| Jun 2026 | Air fryer brands | 3.6K | 1.8% | 8 |
| Jul 2026 | Air fryer brands | 2.9K | 1.5% | 8 |
| Aug 2026 | Air fryer brands | 3.6K | 1.5% | 8 |
| Sep 2026 | Air fryer brands | 4.4K | 1.8% | 8 |
| Oct 2025 | Blender brands | 1.9K | 2.6% | 6 |
| Nov 2025 | Blender brands | 1.9K | 1.9% | 7 |
| Dec 2025 | Blender brands | 1.9K | 2.2% | 7 |
| Jan 2026 | Blender brands | 1.9K | 2% | 7 |
| Feb 2026 | Blender brands | 1.6K | 2% | 6 |
| Mar 2026 | Blender brands | 1.6K | 2% | 6 |
| Apr 2026 | Blender brands | 1.6K | 2% | 7 |
| May 2026 | Blender brands | 1.6K | 2% | 7 |
| Jun 2026 | Blender brands | 1.3K | 1.6% | 7 |
| Jul 2026 | Blender brands | 1.6K | 2.3% | 6 |
| Aug 2026 | Blender brands | 1.6K | 2.2% | 6 |
| Sep 2026 | Blender brands | 1.6K | 2.3% | 6 |

## How are Russell Hobbs’ branded searches counted?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “russell hobbs air fryer”
- “russell hobbs blender”

## Which air fryer brands compete with Russell Hobbs?

- [Ninja](/demand/uk/brands/ninja-kitchen)
- [Tower](/demand/uk/brands/tower-housewares)
- [Tefal](/demand/uk/brands/tefal)
- [COSORI](/demand/uk/brands/cosori)
- [Philips](/demand/uk/brands/philips): Head-to-head: /demand/uk/compare/philips-vs-russell-hobbs
- [Salter](/demand/uk/brands/salter): Head-to-head: /demand/uk/compare/russell-hobbs-vs-salter
- [Lakeland](/demand/uk/brands/lakeland): Head-to-head: /demand/uk/compare/lakeland-vs-russell-hobbs
- [Swan](/demand/uk/brands/swan-appliances): Head-to-head: /demand/uk/compare/russell-hobbs-vs-swan-appliances
- [Instant](/demand/uk/brands/instant-brands): Head-to-head: /demand/uk/compare/instant-brands-vs-russell-hobbs
- [Sage](/demand/uk/brands/sage-appliances)
- [Morphy Richards](/demand/uk/brands/morphy-richards)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Russell Hobbs: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/russell-hobbs

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.