---
title: "Roborock: search popularity in the United Kingdom"
description: "Roborock offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/roborock"
publisher: "Brandwave"
---

# Roborock: search popularity in the United Kingdom

Roborock offers robot vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roborock
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among vacuum cleaner brands**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vacuum cleaner brands | 6 | 6.8% | 22.2K |
| Robot vacuum brands | 3 | 17.1% | 22.2K |

- [Vacuum cleaner brands](/demand/uk/categories/uk-vacuum-brands)
- [Robot vacuum brands](/demand/uk/categories/uk-robot-vacuum-brands)

## Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Roborock did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dyson | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Shark | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Henry | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Hoover | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| BISSELL | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vax | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Roborock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gtech | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ecovacs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about vacuum cleaner brands

- Asked ChatGPT "Which vacuum cleaner should I buy in the UK?": 1. Dyson, 2. Henry, 3. Shark
- Asked ChatGPT "What are the best vacuum cleaner brands?": 1. Miele, 2. Shark, 3. Dyson, 4. Henry, 5. Vax, 6. Hoover
- Asked ChatGPT "What is the best cordless vacuum cleaner?": 1. Dyson, 2. Shark, 3. Hoover
- Searched Google, AI Overview "vacuum cleaner": 1. Hoover, 2. Henry, 3. BISSELL
- Searched Google, AI Overview "cordless vacuum cleaner": 1. Vax

Not named in any answer: iRobot, Roborock, Eufy, Gtech, Ecovacs and Samsung.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Roborock changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Roborock in the United Kingdom rose from 14.8K to 22.2K.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in the United Kingdom increased from 4.4% to 6.8%.
- Across the 12 months ending September 2026, Roborock’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 6.8% in September 2026 and was lowest at 3.8% in May 2026.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom increased from 12.9% to 17.1%.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom peaked at 17.6% in November 2025 and was lowest at 6.9% in April 2026.

## How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?

- In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches.
- In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
- In September 2026, Roborock gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%.
- In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%.
- In September 2026, Henry lost share of searches among vacuum cleaner brands in the United Kingdom, from 42.3% to 41.2%.
- In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom.

## How did search popularity change for United Kingdom robot vacuum brands in September 2026?

- In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.
- In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.
- In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%.
- In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%.
- In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%.
- In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vacuum cleaner brands | 14.8K | 4.4% | 6 |
| Nov 2025 | Vacuum cleaner brands | 27.1K | 6.2% | 6 |
| Dec 2025 | Vacuum cleaner brands | 22.2K | 5.7% | 6 |
| Jan 2026 | Vacuum cleaner brands | 18.1K | 4.8% | 6 |
| Feb 2026 | Vacuum cleaner brands | 12.1K | 4.1% | 7 |
| Mar 2026 | Vacuum cleaner brands | 14.8K | 4.6% | 7 |
| Apr 2026 | Vacuum cleaner brands | 12.1K | 3.9% | 7 |
| May 2026 | Vacuum cleaner brands | 12.1K | 3.8% | 7 |
| Jun 2026 | Vacuum cleaner brands | 14.8K | 4.8% | 6 |
| Jul 2026 | Vacuum cleaner brands | 14.8K | 5.4% | 6 |
| Aug 2026 | Vacuum cleaner brands | 18.1K | 5.7% | 5 |
| Sep 2026 | Vacuum cleaner brands | 22.2K | 6.8% | 6 |
| Oct 2025 | Robot vacuum brands | 14.8K | 12.9% | 3 |
| Nov 2025 | Robot vacuum brands | 27.1K | 17.6% | 3 |
| Dec 2025 | Robot vacuum brands | 22.2K | 13.7% | 3 |
| Jan 2026 | Robot vacuum brands | 18.1K | 14.2% | 3 |
| Feb 2026 | Robot vacuum brands | 12.1K | 11.8% | 3 |
| Mar 2026 | Robot vacuum brands | 14.8K | 10.4% | 4 |
| Apr 2026 | Robot vacuum brands | 12.1K | 6.9% | 4 |
| May 2026 | Robot vacuum brands | 12.1K | 8.8% | 4 |
| Jun 2026 | Robot vacuum brands | 14.8K | 7.3% | 4 |
| Jul 2026 | Robot vacuum brands | 14.8K | 12.7% | 3 |
| Aug 2026 | Robot vacuum brands | 18.1K | 14.7% | 2 |
| Sep 2026 | Robot vacuum brands | 22.2K | 17.1% | 3 |

## How are Roborock’s branded searches counted?

Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “roborock”

## Which vacuum cleaner brands compete with Roborock?

- [Henry](/demand/uk/brands/henry-numatic)
- [Shark](/demand/uk/brands/shark)
- [Dyson](/demand/uk/brands/dyson): Head-to-head: /demand/uk/compare/dyson-vs-roborock
- [iRobot](/demand/uk/brands/irobot): Head-to-head: /demand/uk/compare/irobot-vs-roborock
- [Miele](/demand/uk/brands/miele): Head-to-head: /demand/uk/compare/miele-vs-roborock
- [Hoover](/demand/uk/brands/hoover): Head-to-head: /demand/uk/compare/hoover-vs-roborock
- [Eufy](/demand/uk/brands/eufy): Head-to-head: /demand/uk/compare/eufy-vs-roborock
- [Gtech](/demand/uk/brands/gtech)
- [BISSELL](/demand/uk/brands/bissell)
- [Ecovacs](/demand/uk/brands/ecovacs)
- [Vax](/demand/uk/brands/vax)
- [Samsung](/demand/uk/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roborock: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/roborock

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.