--- title: "Ring: search popularity in the United Kingdom" description: "Ring makes video doorbells, security cameras and home alarm systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ring-security" publisher: "Brandwave" --- # Ring: search popularity in the United Kingdom Ring makes video doorbells, security cameras and home alarm systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ring - **Owned by**: Amazon - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among security camera brands**: 20% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Security camera brands | 2 | 20% | 33.1K | - [Security camera brands in the UK](/demand/uk/categories/uk-security-camera-brands) ## Top security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ring did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eufy | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Reolink | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Arlo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Blink | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hikvision | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Google Nest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Swann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about security camera brands - Asked ChatGPT "What's the best home security camera in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Asked ChatGPT "Which security camera works without a subscription?": 1. TP-Link Tapo, 2. Eufy, 3. Reolink - Asked ChatGPT "What's the best outdoor camera for a house in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink - Searched Google, AI Overview "security cameras": 1. TP-Link Tapo Not named in any answer: Ring, Arlo, Blink, Hikvision, Google Nest and Swann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Ring changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ring in the United Kingdom fell from 49.5K to 33.1K. - Across the 12 months ending September 2026, Ring’s share of searches among security camera brands in the United Kingdom decreased from 26.1% to 20%. - Across the 12 months ending September 2026, Ring’s share of searches among security camera brands in the United Kingdom peaked at 26.1% in October 2025 and was lowest at 19.7% in January 2026. - Across the 12 months ending September 2026, Ring fell from 1st to 2nd among security camera brands in the United Kingdom. ## How did search popularity change for United Kingdom security camera brands in September 2026? - In September 2026, Reolink gained share of searches among security camera brands in the United Kingdom, from 11.2% to 13.4%. - In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%. - In September 2026, Ring lost share of searches among security camera brands in the United Kingdom, from 20.5% to 20%. - Blink’s share of searches among security camera brands in the United Kingdom has lost ground for 3 months in a row, from 11.2% to 9% in September 2026. - Estimated monthly branded searches for Google Nest in the United Kingdom fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Security camera brands | 49.5K | 26.1% | 1 | | Nov 2025 | Security camera brands | 40.5K | 21.2% | 1 | | Dec 2025 | Security camera brands | 40.5K | 24% | 1 | | Jan 2026 | Security camera brands | 33.1K | 19.7% | 1 | | Feb 2026 | Security camera brands | 33.1K | 21.5% | 1 | | Mar 2026 | Security camera brands | 33.1K | 19.7% | 1 | | Apr 2026 | Security camera brands | 33.1K | 21.5% | 1 | | May 2026 | Security camera brands | 33.1K | 21.5% | 1 | | Jun 2026 | Security camera brands | 33.1K | 20.5% | 1 | | Jul 2026 | Security camera brands | 33.1K | 21.5% | 1 | | Aug 2026 | Security camera brands | 33.1K | 20.5% | 2 | | Sep 2026 | Security camera brands | 33.1K | 20% | 2 | ## How are Ring’s branded searches counted? Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ring camera” ## Which security camera brands compete with Ring? - [TP-Link Tapo](/demand/uk/brands/tp-link-tapo): Head-to-head: /demand/uk/compare/ring-security-vs-tp-link-tapo - [Eufy](/demand/uk/brands/eufy): Head-to-head: /demand/uk/compare/eufy-vs-ring-security - [Reolink](/demand/uk/brands/reolink): Head-to-head: /demand/uk/compare/reolink-vs-ring-security - [Arlo](/demand/uk/brands/arlo): Head-to-head: /demand/uk/compare/arlo-vs-ring-security - [Blink](/demand/uk/brands/blink-home): Head-to-head: /demand/uk/compare/blink-home-vs-ring-security - [Hikvision](/demand/uk/brands/hikvision) - [Google Nest](/demand/uk/brands/google-nest) - [Swann](/demand/uk/brands/swann) ## Who owns Ring? Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire Tablet, Amazon Music and Blink, owned by the same company, in the United Kingdom. - [Amazon](/demand/uk/companies/amazon): Owns 30 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ring? Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Fire Tablet, Amazon Music and Blink, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Ring: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ring-security This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ring-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.