--- title: "Quidco: search popularity in the United Kingdom" description: "Quidco is a cashback site that pays members back part of what they spend at partner retailers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/quidco" publisher: "Brandwave" --- # Quidco: search popularity in the United Kingdom Quidco is a cashback site that pays members back part of what they spend at partner retailers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Quidco - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among cashback sites**: 16.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cashback sites | 2 | 16.7% | 135K | - [Cashback sites in the UK](/demand/uk/categories/uk-cashback-sites) ## Top cashback sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quidco appeared in all five answers. Quidco is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TopCashback | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Quidco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | JamDoughnut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Airtime Rewards | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Swagbucks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cashback sites - Asked ChatGPT "Which cashback site should I use in the UK?": 1. TopCashback, 2. Quidco, 3. JamDoughnut - Asked ChatGPT "What are the best cashback sites in the UK?": 1. TopCashback, 2. Quidco, 3. Airtime Rewards - Asked ChatGPT "What's the best cashback app in the UK?": 1. TopCashback, 2. Quidco, 3. Airtime Rewards - Searched Google, AI Overview "cashback sites": 1. TopCashback, 2. Quidco, 3. JamDoughnut, 4. Airtime Rewards - Searched Google, AI Overview "best cashback site": 1. TopCashback, 2. Quidco, 3. JamDoughnut, 4. Airtime Rewards Not named in any answer: Swagbucks. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Quidco changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Quidco in the United Kingdom fell from 165K to 135K. - Across the 12 months ending September 2026, Quidco’s share of searches among cashback sites in the United Kingdom peaked at 21.8% in January 2026 and was lowest at 16.7% in August 2026. ## How did search popularity change for United Kingdom cashback sites in September 2026? - Estimated monthly branded searches for Airtime Rewards in the United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. - Estimated monthly branded searches for Swagbucks in the United Kingdom fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. - Estimated monthly branded searches for Quidco in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for TopCashback in the United Kingdom fell 16.1% over 12 measured months, from 764K to 641K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cashback sites | 165K | 16.7% | 2 | | Nov 2025 | Cashback sites | 246K | 19.6% | 2 | | Dec 2025 | Cashback sites | 201K | 19.5% | 2 | | Jan 2026 | Cashback sites | 201K | 21.8% | 2 | | Feb 2026 | Cashback sites | 165K | 19.3% | 2 | | Mar 2026 | Cashback sites | 165K | 19.3% | 2 | | Apr 2026 | Cashback sites | 165K | 19.5% | 2 | | May 2026 | Cashback sites | 165K | 19.5% | 2 | | Jun 2026 | Cashback sites | 165K | 19.5% | 2 | | Jul 2026 | Cashback sites | 135K | 16.7% | 2 | | Aug 2026 | Cashback sites | 135K | 16.7% | 2 | | Sep 2026 | Cashback sites | 135K | 16.7% | 2 | ## How are Quidco’s branded searches counted? Brandwave collects information about searches that people make online using Quidco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “quidco” ## Which cashback sites compete with Quidco? - [TopCashback](/demand/uk/brands/topcashback): Head-to-head: /demand/uk/compare/quidco-vs-topcashback - [Swagbucks](/demand/uk/brands/swagbucks): Head-to-head: /demand/uk/compare/quidco-vs-swagbucks - [JamDoughnut](/demand/uk/brands/jamdoughnut): Head-to-head: /demand/uk/compare/jamdoughnut-vs-quidco - [Airtime Rewards](/demand/uk/brands/airtime-rewards): Head-to-head: /demand/uk/compare/airtime-rewards-vs-quidco ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Quidco: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/quidco This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/quidco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.