--- title: "Purina: search popularity in the United Kingdom" description: "Purina is a pet food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/purina" publisher: "Brandwave" --- # Purina: search popularity in the United Kingdom Purina is a pet food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Purina - **Owned by**: Nestlé - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among dog food brands**: 10.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food brands | 4 | 10.6% | 13.7K | - [Dog food brands in the UK](/demand/uk/categories/uk-dog-food-brands) ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Purina was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Purina is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hill's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Royal Canin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Harringtons | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Purina | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | James Wellbeloved | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Burns | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lily's Kitchen | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in the UK?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. James Wellbeloved, 5. Harringtons - Asked ChatGPT "Which UK dog food brand is healthiest?": 1. Hill's, 2. Royal Canin, 3. Purina, 4. Burns - Asked ChatGPT "What are the most popular dog food brands in the UK?": 1. Pedigree, 2. Harringtons, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved, 6. Lily's Kitchen - Searched Google, AI Overview "dog food": 1. Harringtons, 2. Pedigree, 3. Royal Canin, 4. Hill's, 5. James Wellbeloved - Searched Google, AI Overview "best dog food": 1. Harringtons, 2. Hill's, 3. Royal Canin Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Purina changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Purina in the United Kingdom held steady at 13.7K. - Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom increased from 9.2% to 10.6%. - Across the 12 months ending September 2026, Purina’s share of searches among dog food brands in the United Kingdom peaked at 10.8% in February 2026 and was lowest at 9.2% in October 2025. ## How did search popularity change for United Kingdom dog food brands in September 2026? - In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%. - In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%. - Lily's Kitchen’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 23.8% to 25.6% in September 2026. - Harringtons’ share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 15.9% to 17.1% in September 2026. - Purina’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026. - In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food brands | 13.7K | 9.2% | 4 | | Nov 2025 | Dog food brands | 13.7K | 9.4% | 4 | | Dec 2025 | Dog food brands | 13.7K | 10.4% | 4 | | Jan 2026 | Dog food brands | 16.4K | 10.6% | 4 | | Feb 2026 | Dog food brands | 13.7K | 10.8% | 4 | | Mar 2026 | Dog food brands | 14K | 10.4% | 4 | | Apr 2026 | Dog food brands | 13.7K | 10.6% | 4 | | May 2026 | Dog food brands | 11.2K | 9.8% | 4 | | Jun 2026 | Dog food brands | 11.2K | 9.8% | 4 | | Jul 2026 | Dog food brands | 11.2K | 9.8% | 4 | | Aug 2026 | Dog food brands | 13.7K | 10.4% | 4 | | Sep 2026 | Dog food brands | 13.7K | 10.6% | 4 | ## How are Purina’s branded searches counted? Brandwave collects information about searches that people make online using Purina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pro plan dog food” - “purina pro plan” ## Which dog food brands compete with Purina? - [Royal Canin](/demand/uk/brands/royal-canin): Head-to-head: /demand/uk/compare/purina-vs-royal-canin - [Lily's Kitchen](/demand/uk/brands/lilys-kitchen): Head-to-head: /demand/uk/compare/lilys-kitchen-vs-purina - [Harringtons](/demand/uk/brands/harringtons-pet-food): Head-to-head: /demand/uk/compare/harringtons-pet-food-vs-purina - [James Wellbeloved](/demand/uk/brands/james-wellbeloved): Head-to-head: /demand/uk/compare/james-wellbeloved-vs-purina - [Burns](/demand/uk/brands/burns-pet): Head-to-head: /demand/uk/compare/burns-pet-vs-purina - [Hill's](/demand/uk/brands/hills) - [Pedigree](/demand/uk/brands/pedigree) ## Who owns Purina? Purina is owned by Nestlé. Brandwave also tracks Dolce Gusto and Nescafé, owned by the same company, in the United Kingdom. - [Nestlé](/demand/uk/companies/nestle): Owns 17 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Purina? Purina is owned by Nestlé. Brandwave also tracks Dolce Gusto and Nescafé, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Purina: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/purina This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.