--- title: "Puddle Ducks: search popularity in the United Kingdom" description: "Puddle Ducks runs baby and children’s swimming lessons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/puddle-ducks" publisher: "Brandwave" --- # Puddle Ducks: search popularity in the United Kingdom Puddle Ducks runs baby and children’s swimming lessons. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Puddle Ducks - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among swim schools**: 57.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Swim schools | 1 | 57.7% | 22.2K | - [Swim schools in the UK](/demand/uk/categories/uk-swim-schools) ## Top swim schools in ChatGPT and Google AI Overviews In three ChatGPT questions, Puddle Ducks was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Puddle Ducks | 1 of 3 | 1 of 3 | | Water Babies | 1 of 3 | 1 of 3 | | Swimtime | 0 of 3 | 0 of 3 | | Turtle Tots | 0 of 3 | 0 of 3 | | Swimming Nature | 0 of 3 | 0 of 3 | ## Every AI answer about swim schools - Asked ChatGPT "What's the best swim school for babies in the UK?": 1. Water Babies, 2. Puddle Ducks - Asked ChatGPT "Which swimming lessons are best for young children?": named none of the brands we track - Asked ChatGPT "Where can my child have swimming lessons near me?": named none of the brands we track Not named in any answer: Swimtime, Turtle Tots and Swimming Nature. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Puddle Ducks changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Puddle Ducks in the United Kingdom rose from 18.1K to 22.2K. - Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom increased from 54.2% to 57.7%. - Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom peaked at 60.8% in February 2026 and was lowest at 49.1% in January 2026. ## How did search popularity change for United Kingdom swim schools in September 2026? - In September 2026, Water Babies gained share of searches among swim schools in the United Kingdom, from 18.1% to 21%. - In September 2026, Swimming Nature gained share of searches among swim schools in the United Kingdom, from 5.4% to 6.2%. - In September 2026, Puddle Ducks lost share of searches among swim schools in the United Kingdom, from 60.5% to 57.7%. - Estimated monthly branded searches for Swimtime in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. - Estimated monthly branded searches for Turtle Tots in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swim schools | 18.1K | 54.2% | 1 | | Nov 2025 | Swim schools | 18.1K | 58.6% | 1 | | Dec 2025 | Swim schools | 14.8K | 57.8% | 1 | | Jan 2026 | Swim schools | 22.2K | 49.1% | 1 | | Feb 2026 | Swim schools | 22.2K | 60.8% | 1 | | Mar 2026 | Swim schools | 22.2K | 58.4% | 1 | | Apr 2026 | Swim schools | 18.1K | 58.2% | 1 | | May 2026 | Swim schools | 22.2K | 59.2% | 1 | | Jun 2026 | Swim schools | 22.2K | 60% | 1 | | Jul 2026 | Swim schools | 22.2K | 60.8% | 1 | | Aug 2026 | Swim schools | 18.1K | 60.5% | 1 | | Sep 2026 | Swim schools | 22.2K | 57.7% | 1 | ## How are Puddle Ducks’ branded searches counted? Brandwave collects information about searches that people make online using Puddle Ducks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “puddle ducks” ## Which swim schools compete with Puddle Ducks? - [Water Babies](/demand/uk/brands/waterbabies): Head-to-head: /demand/uk/compare/puddle-ducks-vs-waterbabies - [Swimtime](/demand/uk/brands/swimtime): Head-to-head: /demand/uk/compare/puddle-ducks-vs-swimtime - [Turtle Tots](/demand/uk/brands/turtle-tots): Head-to-head: /demand/uk/compare/puddle-ducks-vs-turtle-tots - [Swimming Nature](/demand/uk/brands/swimming-nature): Head-to-head: /demand/uk/compare/puddle-ducks-vs-swimming-nature ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Puddle Ducks: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/puddle-ducks This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/puddle-ducks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.