--- title: "Pro:Direct: search popularity in the United Kingdom" description: "Pro:Direct is an online retailer of football boots, running shoes and sports kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/pro-direct" publisher: "Brandwave" --- # Pro:Direct: search popularity in the United Kingdom Pro:Direct is an online retailer of football boots, running shoes and sports kit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pro:Direct - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among sports retailers**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports retailers | 5 | 2.2% | 135K | - [Sports retailers in the UK](/demand/uk/categories/uk-sports-retailers) ## Top sports retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pro:Direct did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sports Direct | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Decathlon | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | JD Sports | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Foot Locker | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SportsShoes.com | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pro:Direct | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports retailers - Asked ChatGPT "Where should I buy trainers and sportswear in the UK?": 1. JD Sports, 2. Sports Direct, 3. Decathlon, 4. Foot Locker, 5. SportsShoes.com - Asked ChatGPT "What are the best sports shops in the UK?": 1. Decathlon, 2. Sports Direct, 3. JD Sports, 4. Foot Locker - Asked ChatGPT "Which sports shop in the UK has the best prices on running gear?": 1. Sports Direct, 2. Decathlon, 3. SportsShoes.com - Searched Google, AI Overview "sportswear": 1. Sports Direct, 2. Decathlon Not named in any answer: Pro:Direct. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Pro:Direct changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pro:Direct in the United Kingdom fell from 165K to 135K. - Across the 12 months ending September 2026, Pro:Direct’s share of searches among sports retailers in the United Kingdom held steady, from 2.4% to 2.2%. ## How did search popularity change for United Kingdom sports retailers in September 2026? - In September 2026, Sports Direct gained share of searches among sports retailers in the United Kingdom, from 50.1% to 53.8%. - In September 2026, Pro:Direct gained share of searches among sports retailers in the United Kingdom, from 1.7% to 2.2%. - In September 2026, JD Sports lost share of searches among sports retailers in the United Kingdom, from 27.4% to 24.1%. - In September 2026, Decathlon lost share of searches among sports retailers in the United Kingdom, from 14.9% to 13.2%. - SportsShoes.com’s share of searches among sports retailers in the United Kingdom has gained ground for 3 months in a row, from 1.2% to 1.9% in September 2026. - Estimated monthly branded searches for Foot Locker in the United Kingdom fell 33.1% over 12 measured months, from 450K to 301K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports retailers | 165K | 2.4% | 5 | | Nov 2025 | Sports retailers | 165K | 1.9% | 6 | | Dec 2025 | Sports retailers | 135K | 1.5% | 5 | | Jan 2026 | Sports retailers | 135K | 2.1% | 6 | | Feb 2026 | Sports retailers | 110K | 2.1% | 5 | | Mar 2026 | Sports retailers | 135K | 2.1% | 5 | | Apr 2026 | Sports retailers | 110K | 1.6% | 6 | | May 2026 | Sports retailers | 110K | 1.5% | 6 | | Jun 2026 | Sports retailers | 135K | 1.9% | 5 | | Jul 2026 | Sports retailers | 135K | 1.9% | 5 | | Aug 2026 | Sports retailers | 135K | 1.7% | 5 | | Sep 2026 | Sports retailers | 135K | 2.2% | 5 | ## How are Pro:Direct’s branded searches counted? Brandwave collects information about searches that people make online using Pro:Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pro direct” ## Which sports retailers compete with Pro:Direct? - [Sports Direct](/demand/uk/brands/sports-direct): Head-to-head: /demand/uk/compare/pro-direct-vs-sports-direct - [JD Sports](/demand/uk/brands/jd-sports): Head-to-head: /demand/uk/compare/jd-sports-vs-pro-direct - [Decathlon](/demand/uk/brands/decathlon-uk): Head-to-head: /demand/uk/compare/decathlon-uk-vs-pro-direct - [Foot Locker](/demand/uk/brands/foot-locker): Head-to-head: /demand/uk/compare/foot-locker-vs-pro-direct - [SportsShoes.com](/demand/uk/brands/sportsshoes): Head-to-head: /demand/uk/compare/pro-direct-vs-sportsshoes ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pro:Direct: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/pro-direct This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/pro-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.