--- title: "Principal Insurance: search popularity in the United Kingdom" description: "Principal Insurance is a UK broker for motorbike and car insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/principal-insurance" publisher: "Brandwave" --- # Principal Insurance: search popularity in the United Kingdom Principal Insurance is a UK broker for motorbike and car insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Principal Insurance - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among motorbike insurance providers**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorbike insurance providers | 6 | 5.3% | 4.4K | - [Motorbike insurance providers in the UK](/demand/uk/categories/uk-motorbike-insurance-providers) ## Top motorbike insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Principal Insurance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bennetts | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BeMoto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Carole Nash | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Devitt Insurance | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Bike Insurer | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Lexham Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bikesure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Principal Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MCE Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorbike insurance providers - Asked ChatGPT "Who is the best motorbike insurance provider in the UK?": 1. Bennetts, 2. BeMoto, 3. Devitt Insurance, 4. Carole Nash, 5. The Bike Insurer - Asked ChatGPT "Which company should I use to insure my motorbike?": 1. Bennetts, 2. Carole Nash, 3. BeMoto, 4. The Bike Insurer - Asked ChatGPT "What's the cheapest motorbike insurance for a new rider in the UK?": 1. The Bike Insurer - Searched Google, AI Overview "motorbike insurance": 1. Bennetts - Searched Google, AI Overview "motorcycle insurance": named none of the brands we track Not named in any answer: Lexham Insurance, Bikesure, Principal Insurance, Hastings Direct, MCE Insurance and Admiral. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Principal Insurance changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Principal Insurance in the United Kingdom rose from 2.9K to 4.4K. - Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom increased from 3.4% to 5.3%. - Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 5.8% in July 2026 and was lowest at 3.4% in October 2025. ## How did search popularity change for United Kingdom motorbike insurance providers in September 2026? - In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches. - In September 2026, Bennetts gained share of searches among motorbike insurance providers in the United Kingdom, from 26.6% to 28.3%. - In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%. - In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%. - In September 2026, Devitt Insurance lost share of searches among motorbike insurance providers in the United Kingdom, from 8.6% to 7.6%. - In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorbike insurance providers | 2.9K | 3.4% | 6 | | Nov 2025 | Motorbike insurance providers | 2.9K | 3.8% | 6 | | Dec 2025 | Motorbike insurance providers | 2.4K | 3.8% | 6 | | Jan 2026 | Motorbike insurance providers | 2.9K | 3.5% | 6 | | Feb 2026 | Motorbike insurance providers | 2.9K | 3.6% | 6 | | Mar 2026 | Motorbike insurance providers | 5.4K | 4.9% | 6 | | Apr 2026 | Motorbike insurance providers | 5.4K | 5.1% | 6 | | May 2026 | Motorbike insurance providers | 5.4K | 5.2% | 6 | | Jun 2026 | Motorbike insurance providers | 5.4K | 5.6% | 5 | | Jul 2026 | Motorbike insurance providers | 5.4K | 5.8% | 6 | | Aug 2026 | Motorbike insurance providers | 4.4K | 5% | 6 | | Sep 2026 | Motorbike insurance providers | 4.4K | 5.3% | 6 | ## How are Principal Insurance’s branded searches counted? Brandwave collects information about searches that people make online using Principal Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “principal insurance” ## Which motorbike insurance providers compete with Principal Insurance? - [Bennetts](/demand/uk/brands/bennetts) - [Lexham Insurance](/demand/uk/brands/lexham-insurance) - [Bikesure](/demand/uk/brands/bikesure): Head-to-head: /demand/uk/compare/bikesure-vs-principal-insurance - [Carole Nash](/demand/uk/brands/carole-nash): Head-to-head: /demand/uk/compare/carole-nash-vs-principal-insurance - [Devitt Insurance](/demand/uk/brands/devitt-insurance): Head-to-head: /demand/uk/compare/devitt-insurance-vs-principal-insurance - [Hastings Direct](/demand/uk/brands/hastings-direct): Head-to-head: /demand/uk/compare/hastings-direct-vs-principal-insurance - [The Bike Insurer](/demand/uk/brands/the-bike-insurer): Head-to-head: /demand/uk/compare/principal-insurance-vs-the-bike-insurer - [BeMoto](/demand/uk/brands/bemoto) - [MCE Insurance](/demand/uk/brands/mce-insurance) - [Admiral](/demand/uk/brands/admiral-insurance) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Principal Insurance: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/principal-insurance This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/principal-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.