---
title: "Premier: search popularity in the United Kingdom"
description: "Premier is a chain of independently run convenience stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/premier-stores"
publisher: "Brandwave"
---

# Premier: search popularity in the United Kingdom

Premier is a chain of independently run convenience stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Premier
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among convenience stores**: 0.42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Convenience stores | 7 | 0.42% | 22.2K |

- [Convenience stores in the UK](/demand/uk/categories/uk-convenience-stores)

## Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Premier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Premier is the fourth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tesco | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Spar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Londis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Premier | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Co-op | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Costcutter | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nisa Local | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about convenience stores

- Asked ChatGPT "What's the best convenience store chain in the UK?": 1. Tesco, 2. Spar
- Asked ChatGPT "What are the biggest convenience store chains in the UK?": 1. Tesco, 2. Co-op, 3. Spar, 4. Premier, 5. Londis, 6. Costcutter, 7. Nisa Local
- Asked ChatGPT "Which UK convenience store chain has the best prices?": 1. Tesco, 2. Premier, 3. Londis
- Searched Google, AI Overview "convenience stores": 1. Spar, 2. Londis, 3. Premier, 4. Tesco
- Searched Google, AI Overview "corner shop": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## How has branded search demand for Premier changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Premier in the United Kingdom rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Premier’s share of searches among convenience stores in the United Kingdom held steady, from 0.4% to 0.42%.

## How did search popularity change for United Kingdom convenience stores in September 2026?

- In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.
- In September 2026, Londis lost share of searches among convenience stores in the United Kingdom, from 8.2% to 7%.
- In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.
- In September 2026, Costcutter lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.
- In September 2026, Spar lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.
- Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Convenience stores | 18.1K | 0.4% | 7 |
| Nov 2025 | Convenience stores | 18.1K | 0.47% | 7 |
| Dec 2025 | Convenience stores | 18.1K | 0.39% | 7 |
| Jan 2026 | Convenience stores | 18.1K | 0.47% | 7 |
| Feb 2026 | Convenience stores | 18.1K | 0.48% | 7 |
| Mar 2026 | Convenience stores | 22.2K | 0.48% | 7 |
| Apr 2026 | Convenience stores | 18.1K | 0.4% | 7 |
| May 2026 | Convenience stores | 22.2K | 0.41% | 7 |
| Jun 2026 | Convenience stores | 18.1K | 0.4% | 7 |
| Jul 2026 | Convenience stores | 22.2K | 0.41% | 7 |
| Aug 2026 | Convenience stores | 27.1K | 0.5% | 7 |
| Sep 2026 | Convenience stores | 22.2K | 0.42% | 7 |

## How are Premier’s branded searches counted?

Brandwave collects information about searches that people make online using Premier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “premier store”
- “premier stores”

## Which convenience stores compete with Premier?

- [Tesco](/demand/uk/brands/tesco)
- [Londis](/demand/uk/brands/londis): Head-to-head: /demand/uk/compare/londis-vs-premier-stores
- [Nisa Local](/demand/uk/brands/nisa-local): Head-to-head: /demand/uk/compare/nisa-local-vs-premier-stores
- [Co-op](/demand/uk/brands/co-op-food): Head-to-head: /demand/uk/compare/co-op-food-vs-premier-stores
- [Costcutter](/demand/uk/brands/costcutter): Head-to-head: /demand/uk/compare/costcutter-vs-premier-stores
- [Spar](/demand/uk/brands/spar-uk): Head-to-head: /demand/uk/compare/premier-stores-vs-spar-uk

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Premier: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/premier-stores

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/premier-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
