---
title: "Practice Plan: search popularity in the United Kingdom"
description: "Practice Plan provides dental membership plans through UK dental practices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/practice-plan"
publisher: "Brandwave"
---

# Practice Plan: search popularity in the United Kingdom

Practice Plan provides dental membership plans through UK dental practices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Practice Plan
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among dental plan providers**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dental plan providers | 7 | 1.5% | 480 |

- [Dental plan providers in the UK](/demand/uk/categories/uk-dental-plan-providers)

## Top dental plan providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Practice Plan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Practice Plan is the fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Simplyhealth | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Bupa | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Denplan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| AXA | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Practice Plan | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Vitality | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dentalplan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dental plan providers

- Asked ChatGPT "What's the best dental plan in the UK?": 1. Simplyhealth, 2. Denplan, 3. Bupa, 4. AXA
- Asked ChatGPT "Is dental insurance worth it in the UK, and which provider is best?": 1. Simplyhealth, 2. AXA, 3. Bupa
- Asked ChatGPT "Which dental payment plan should I join?": 1. Denplan
- Searched Google, AI Overview "dental insurance": 1. Bupa, 2. AXA, 3. Simplyhealth, 4. Denplan, 5. Vitality
- Searched Google, AI Overview "dental plan": 1. Denplan, 2. Practice Plan, 3. Bupa, 4. Simplyhealth, 5. AXA

Not named in any answer: Dentalplan.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for Practice Plan changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Practice Plan in the United Kingdom rose from 140 to 480.
- Across the 12 months ending September 2026, Practice Plan’s share of searches among dental plan providers in the United Kingdom increased from 0.35% to 1.5%.
- Across the 12 months ending September 2026, Practice Plan’s share of searches among dental plan providers in the United Kingdom peaked at 1.5% in July 2026 and was lowest at 0.35% in October 2025.

## How did search popularity change for United Kingdom dental plan providers in September 2026?

- In September 2026, Dentalplan gained share of searches among dental plan providers in the United Kingdom, from 9.2% to 11.2%.
- In September 2026, Denplan lost share of searches among dental plan providers in the United Kingdom, from 70.4% to 68.9%.
- In September 2026, AXA lost share of searches among dental plan providers in the United Kingdom, from 2.8% to 2.2%.
- In September 2026, Vitality rose from 5th to 4th among dental plan providers in the United Kingdom.
- Estimated monthly branded searches for Practice Plan in the United Kingdom rose 242.9% over 12 measured months, from 140 to 480 in September 2026.
- Estimated monthly branded searches for Bupa in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dental plan providers | 140 | 0.35% | 7 |
| Nov 2025 | Dental plan providers | 140 | 0.36% | 7 |
| Dec 2025 | Dental plan providers | 140 | 0.44% | 7 |
| Jan 2026 | Dental plan providers | 210 | 0.51% | 7 |
| Feb 2026 | Dental plan providers | 260 | 0.66% | 7 |
| Mar 2026 | Dental plan providers | 320 | 0.79% | 7 |
| Apr 2026 | Dental plan providers | 320 | 0.82% | 7 |
| May 2026 | Dental plan providers | 390 | 1.2% | 7 |
| Jun 2026 | Dental plan providers | 390 | 1.2% | 7 |
| Jul 2026 | Dental plan providers | 480 | 1.5% | 7 |
| Aug 2026 | Dental plan providers | 480 | 1.5% | 7 |
| Sep 2026 | Dental plan providers | 480 | 1.5% | 7 |

## How are Practice Plan’s branded searches counted?

Brandwave collects information about searches that people make online using Practice Plan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “practice plan dental”

## Which dental plan providers compete with Practice Plan?

- [Denplan](/demand/uk/brands/denplan)
- [Bupa](/demand/uk/brands/bupa): Head-to-head: /demand/uk/compare/bupa-vs-practice-plan
- [Dentalplan](/demand/uk/brands/dentalplan): Head-to-head: /demand/uk/compare/dentalplan-vs-practice-plan
- [Vitality](/demand/uk/brands/vitality-uk): Head-to-head: /demand/uk/compare/practice-plan-vs-vitality-uk
- [AXA](/demand/uk/brands/axa): Head-to-head: /demand/uk/compare/axa-vs-practice-plan
- [Simplyhealth](/demand/uk/brands/simplyhealth): Head-to-head: /demand/uk/compare/practice-plan-vs-simplyhealth

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Practice Plan: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/practice-plan

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/practice-plan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
