--- title: "Pooky: search popularity in the United Kingdom" description: "Pooky designs and sells lamps, lampshades and ceiling lights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/pooky" publisher: "Brandwave" --- # Pooky: search popularity in the United Kingdom Pooky designs and sells lamps, lampshades and ceiling lights. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pooky - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among lighting retailers**: 20.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lighting retailers | 2 | 20.1% | 18.1K | - [Lighting retailers](/demand/uk/categories/uk-lighting-retailers) ## Top lighting retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pooky was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pooky is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pooky | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lights.co.uk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jim Lawrence | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Litecraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lights4fun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dowsing & Reynolds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagazzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lighting retailers - Asked ChatGPT "Where's the best place to buy ceiling lights in the UK?": 1. John Lewis, 2. Lights.co.uk, 3. Dunelm, 4. Pooky - Asked ChatGPT "Which UK shops sell stylish lamps that aren't too expensive?": 1. Dunelm, 2. Habitat, 3. John Lewis - Asked ChatGPT "What are good UK lighting shops for a kitchen renovation?": 1. Pooky, 2. Jim Lawrence, 3. Litecraft - Searched Google, AI Overview "ceiling lights": named none of the brands we track - Searched Google, AI Overview "table lamps": 1. Dunelm, 2. Habitat Not named in any answer: Lights4fun, Dowsing & Reynolds and Pagazzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for Pooky changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pooky in the United Kingdom fell from 27.1K to 18.1K. - Across the 12 months ending September 2026, Pooky’s share of searches among lighting retailers in the United Kingdom decreased from 21.7% to 20.1%. - Across the 12 months ending September 2026, Pooky’s share of searches among lighting retailers in the United Kingdom peaked at 28.7% in July 2026 and was lowest at 18.4% in December 2025. ## How did search popularity change for United Kingdom lighting retailers in September 2026? - In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches. - In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%. - In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%. - In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%. - Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026. - In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lighting retailers | 27.1K | 21.7% | 2 | | Nov 2025 | Lighting retailers | 33.1K | 19.9% | 2 | | Dec 2025 | Lighting retailers | 22.2K | 18.4% | 2 | | Jan 2026 | Lighting retailers | 27.1K | 23.2% | 2 | | Feb 2026 | Lighting retailers | 18.1K | 20.3% | 2 | | Mar 2026 | Lighting retailers | 22.2K | 24.4% | 1 | | Apr 2026 | Lighting retailers | 18.1K | 23.1% | 1 | | May 2026 | Lighting retailers | 18.1K | 23.7% | 1 | | Jun 2026 | Lighting retailers | 18.1K | 25.5% | 1 | | Jul 2026 | Lighting retailers | 22.2K | 28.7% | 1 | | Aug 2026 | Lighting retailers | 22.2K | 24.6% | 1 | | Sep 2026 | Lighting retailers | 18.1K | 20.1% | 2 | ## How are Pooky’s branded searches counted? Brandwave collects information about searches that people make online using Pooky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pooky” ## Which lighting retailers compete with Pooky? - [Dunelm](/demand/uk/brands/dunelm): Head-to-head: /demand/uk/compare/dunelm-vs-pooky - [Lights4fun](/demand/uk/brands/lights4fun): Head-to-head: /demand/uk/compare/lights4fun-vs-pooky - [John Lewis](/demand/uk/brands/john-lewis): Head-to-head: /demand/uk/compare/john-lewis-vs-pooky - [Jim Lawrence](/demand/uk/brands/jim-lawrence): Head-to-head: /demand/uk/compare/jim-lawrence-vs-pooky - [Dowsing & Reynolds](/demand/uk/brands/dowsing-and-reynolds): Head-to-head: /demand/uk/compare/dowsing-and-reynolds-vs-pooky - [Lights.co.uk](/demand/uk/brands/lights-co-uk) - [Litecraft](/demand/uk/brands/litecraft) - [Pagazzi](/demand/uk/brands/pagazzi) - [Habitat](/demand/uk/brands/habitat) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pooky: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/pooky This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/pooky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.