--- title: "Pooch & Mutt: search popularity in the United Kingdom" description: "Pooch & Mutt makes dog food and treats with added health benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/pooch-and-mutt" publisher: "Brandwave" --- # Pooch & Mutt: search popularity in the United Kingdom Pooch & Mutt makes dog food and treats with added health benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pooch & Mutt - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among dog food subscriptions**: 16.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food subscriptions | 3 | 16.8% | 42.4K | - [Dog food subscriptions in the UK](/demand/uk/categories/uk-dog-food-subscriptions) ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pooch & Mutt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pooch & Mutt is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Pooch & Mutt changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pooch & Mutt in the United Kingdom fell from 52.4K to 42.4K. - Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom decreased from 23.1% to 16.8%. - Across the 12 months ending September 2026, Pooch & Mutt’s share of searches among dog food subscriptions in the United Kingdom peaked at 25.8% in November 2025 and was lowest at 15.2% in August 2026. - Across the 12 months ending September 2026, Pooch & Mutt fell from 2nd to 3rd among dog food subscriptions in the United Kingdom. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches. - In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%. - In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%. - In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%. - In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%. - In September 2026, Different Dog lost share of searches among dog food subscriptions in the United Kingdom, from 7.9% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food subscriptions | 52.4K | 23.1% | 2 | | Nov 2025 | Dog food subscriptions | 63.4K | 25.8% | 2 | | Dec 2025 | Dog food subscriptions | 35K | 17.3% | 3 | | Jan 2026 | Dog food subscriptions | 64.1K | 22.8% | 3 | | Feb 2026 | Dog food subscriptions | 42.9K | 18.9% | 3 | | Mar 2026 | Dog food subscriptions | 52.4K | 21.2% | 3 | | Apr 2026 | Dog food subscriptions | 42.9K | 18.1% | 3 | | May 2026 | Dog food subscriptions | 42.9K | 18.1% | 3 | | Jun 2026 | Dog food subscriptions | 42.4K | 16.6% | 3 | | Jul 2026 | Dog food subscriptions | 42.4K | 16.6% | 3 | | Aug 2026 | Dog food subscriptions | 42.9K | 15.2% | 3 | | Sep 2026 | Dog food subscriptions | 42.4K | 16.8% | 3 | ## How are Pooch & Mutt’s branded searches counted? Brandwave collects information about searches that people make online using Pooch & Mutt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pooch & mutt” - “pooch and mutt” ## Which dog food subscriptions compete with Pooch & Mutt? - [Pure Pet Food](/demand/uk/brands/pure-pet-food): Head-to-head: /demand/uk/compare/pooch-and-mutt-vs-pure-pet-food - [Butternut Box](/demand/uk/brands/butternut-box): Head-to-head: /demand/uk/compare/butternut-box-vs-pooch-and-mutt - [tails.com](/demand/uk/brands/tails-com): Head-to-head: /demand/uk/compare/pooch-and-mutt-vs-tails-com - [Different Dog](/demand/uk/brands/different-dog): Head-to-head: /demand/uk/compare/different-dog-vs-pooch-and-mutt - [Lily's Kitchen](/demand/uk/brands/lilys-kitchen): Head-to-head: /demand/uk/compare/lilys-kitchen-vs-pooch-and-mutt - [Marleybones](/demand/uk/brands/marleybones) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pooch & Mutt: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/pooch-and-mutt This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/pooch-and-mutt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.