--- title: "Pipers Farm: search popularity in the United Kingdom" description: "Pipers Farm sells grass-fed meat boxes by post from Devon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/pipers-farm" publisher: "Brandwave" --- # Pipers Farm: search popularity in the United Kingdom Pipers Farm sells grass-fed meat boxes by post from Devon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pipers Farm - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among online butchers**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online butchers | 7 | 6.5% | 2.9K | - [Online butchers in the UK](/demand/uk/categories/uk-online-butchers) ## Top online butchers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pipers Farm did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online butchers - Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket - Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket - Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell - Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower - Searched Google, AI Overview "meat box": 1. Swaledale Not named in any answer: Pipers Farm and Farmison & Co. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Pipers Farm changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pipers Farm in the United Kingdom fell from 12.1K to 2.9K. - Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom decreased from 17.9% to 6.5%. - Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom peaked at 18.9% in December 2025 and was lowest at 5.4% in May 2026. - Across the 12 months ending September 2026, Pipers Farm fell from 2nd to 7th among online butchers in the United Kingdom. ## How did search popularity change for United Kingdom online butchers in September 2026? - In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches. - In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches. - In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. - In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%. - In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%. - In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online butchers | 12.1K | 17.9% | 2 | | Nov 2025 | Online butchers | 14.8K | 15.3% | 2 | | Dec 2025 | Online butchers | 18.1K | 18.9% | 2 | | Jan 2026 | Online butchers | 9.9K | 16.4% | 2 | | Feb 2026 | Online butchers | 6.6K | 10.3% | 2 | | Mar 2026 | Online butchers | 4.4K | 7.8% | 5 | | Apr 2026 | Online butchers | 3.6K | 6.8% | 7 | | May 2026 | Online butchers | 2.9K | 5.4% | 7 | | Jun 2026 | Online butchers | 2.4K | 5.5% | 7 | | Jul 2026 | Online butchers | 2.4K | 6.1% | 7 | | Aug 2026 | Online butchers | 2.4K | 5.8% | 8 | | Sep 2026 | Online butchers | 2.9K | 6.5% | 7 | ## How are Pipers Farm’s branded searches counted? Brandwave collects information about searches that people make online using Pipers Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pipers farm” ## Which online butchers compete with Pipers Farm? - [Donald Russell](/demand/uk/brands/donald-russell) - [HG Walter](/demand/uk/brands/hg-walter) - [Field & Flower](/demand/uk/brands/field-and-flower) - [Swaledale](/demand/uk/brands/swaledale-butchers): Head-to-head: /demand/uk/compare/pipers-farm-vs-swaledale-butchers - [Meat Supermarket](/demand/uk/brands/meat-supermarket): Head-to-head: /demand/uk/compare/meat-supermarket-vs-pipers-farm - [Turner & George](/demand/uk/brands/turner-and-george): Head-to-head: /demand/uk/compare/pipers-farm-vs-turner-and-george - [Edenmoor](/demand/uk/brands/edenmoor): Head-to-head: /demand/uk/compare/edenmoor-vs-pipers-farm - [Tom Hixson of Smithfield](/demand/uk/brands/tom-hixson): Head-to-head: /demand/uk/compare/pipers-farm-vs-tom-hixson - [Farmison & Co](/demand/uk/brands/farmison) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pipers Farm: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/pipers-farm This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/pipers-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.