--- title: "PING: search popularity in the United Kingdom" description: "PING makes golf equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ping" publisher: "Brandwave" --- # PING: search popularity in the United Kingdom PING makes golf equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PING - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among golf club brands**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Golf club brands | 6 | 5.3% | 2.9K | - [Golf club brands in the UK](/demand/uk/categories/uk-golf-club-brands) ## Top golf club brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PING was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PING is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Callaway | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | PING | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | TaylorMade | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Wilson | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cobra Golf | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Titleist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Srixon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Cleveland Golf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PXG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf club brands - Asked ChatGPT "What are the best golf clubs for a beginner in the UK?": 1. Callaway, 2. Wilson - Asked ChatGPT "Which golf club brand is best for a high handicapper?": 1. PING, 2. Callaway, 3. Cobra Golf, 4. TaylorMade, 5. Wilson - Asked ChatGPT "Are expensive golf clubs worth it?": named none of the brands we track - Searched Google, AI Overview "golf clubs": 1. Callaway, 2. TaylorMade - Searched Google, AI Overview "best golf clubs": 1. Callaway, 2. TaylorMade, 3. Mizuno Not named in any answer: Titleist, Srixon, Cleveland Golf and PXG. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for PING changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PING in the United Kingdom fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, PING’s share of searches among golf club brands in the United Kingdom peaked at 7.5% in March 2026 and was lowest at 4.8% in July 2026. - Across the 12 months ending September 2026, PING fell from 5th to 6th among golf club brands in the United Kingdom. ## How did search popularity change for United Kingdom golf club brands in September 2026? - In September 2026, Srixon overtook PING to rank 4th among golf club brands in the United Kingdom, with 8.1% of the searches. - In September 2026, Mizuno overtook PING to rank 5th among golf club brands in the United Kingdom, with 5.3% of the searches. - In September 2026, Titleist gained share of searches among golf club brands in the United Kingdom, from 31.9% to 33.2%. - In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%. - In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%. - In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Golf club brands | 3.6K | 5.6% | 5 | | Nov 2025 | Golf club brands | 3.6K | 5.4% | 4 | | Dec 2025 | Golf club brands | 2.9K | 5.8% | 4 | | Jan 2026 | Golf club brands | 3.6K | 6.1% | 6 | | Feb 2026 | Golf club brands | 2.9K | 6.3% | 5 | | Mar 2026 | Golf club brands | 4.4K | 7.5% | 4 | | Apr 2026 | Golf club brands | 5.4K | 6.5% | 4 | | May 2026 | Golf club brands | 4.4K | 5.9% | 4 | | Jun 2026 | Golf club brands | 3.6K | 5.9% | 4 | | Jul 2026 | Golf club brands | 2.9K | 4.8% | 4 | | Aug 2026 | Golf club brands | 3.6K | 5.2% | 4 | | Sep 2026 | Golf club brands | 2.9K | 5.3% | 6 | ## How are PING’s branded searches counted? Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ping golf” ## Which golf club brands compete with PING? - [Titleist](/demand/uk/brands/titleist) - [TaylorMade](/demand/uk/brands/taylormade) - [Callaway](/demand/uk/brands/callaway): Head-to-head: /demand/uk/compare/callaway-vs-ping - [Srixon](/demand/uk/brands/srixon): Head-to-head: /demand/uk/compare/ping-vs-srixon - [Mizuno](/demand/uk/brands/mizuno): Head-to-head: /demand/uk/compare/mizuno-vs-ping - [Cobra Golf](/demand/uk/brands/cobra-golf): Head-to-head: /demand/uk/compare/cobra-golf-vs-ping - [Cleveland Golf](/demand/uk/brands/cleveland-golf): Head-to-head: /demand/uk/compare/cleveland-golf-vs-ping - [Wilson](/demand/uk/brands/wilson) - [PXG](/demand/uk/brands/pxg) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PING: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ping This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ping. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.