---
title: "Philips: search popularity in the United Kingdom"
description: "Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/philips"
publisher: "Brandwave"
---

# Philips: search popularity in the United Kingdom

Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips
- **Owned by**: Philips
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among coffee machine brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee machine brands | 9 | 2.6% | 9.9K |
| Air fryer brands | 5 | 3.3% | 8.1K |
| TV brands | 9 | 2.1% | 3.6K |

- [Coffee machine brands](/demand/uk/categories/uk-coffee-machine-brands)
- [Air fryer brands](/demand/uk/categories/uk-air-fryer-brands)
- [TV brands](/demand/uk/categories/uk-tv-brands)

## Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips is the second most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee machine brands

- Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso
- Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia
- Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura
- Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage
- Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi

Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Philips changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Philips in the United Kingdom fell from 29.1K to 21.6K.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in the United Kingdom decreased from 3.4% to 2.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in the United Kingdom peaked at 4.8% in November 2025 and was lowest at 2.6% in September 2026.
- Across the 12 months ending September 2026, Philips fell from 8th to 9th among coffee machine brands in the United Kingdom.
- Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United Kingdom peaked at 4.2% in April 2026 and was lowest at 2.8% in July 2026.
- Across the 12 months ending September 2026, Philips rose from 10th to 9th among TV brands in the United Kingdom.

## How did search popularity change for United Kingdom coffee machine brands in September 2026?

- In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches.
- In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches.
- In September 2026, Tassimo gained share of searches among coffee machine brands in the United Kingdom, from 4.2% to 4.7%.
- In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%.
- In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%.
- In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%.

## How did search popularity change for United Kingdom air fryer brands in September 2026?

- In September 2026, Tower gained share of searches among air fryer brands in the United Kingdom, from 7.6% to 9.1%.
- In September 2026, Ninja lost share of searches among air fryer brands in the United Kingdom, from 69% to 67.3%.
- Estimated monthly branded searches for Swan in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Instant in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
- Estimated monthly branded searches for Morphy Richards in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026.
- Estimated monthly branded searches for Russell Hobbs in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

## How did search popularity change for United Kingdom TV brands in September 2026?

- In September 2026, LG overtook Samsung and Hisense to become the leader among TV brands in the United Kingdom, with 23.7% of the searches.
- In September 2026, TCL overtook Sony to rank 4th among TV brands in the United Kingdom, with 8.7% of the searches.
- In September 2026, Samsung lost share of searches among TV brands in the United Kingdom, from 26.3% to 23.7%.
- In September 2026, Hisense lost share of searches among TV brands in the United Kingdom, from 21.5% to 19.4%.
- In September 2026, Sony lost share of searches among TV brands in the United Kingdom, from 7.9% to 7.1%.
- In September 2026, Panasonic lost share of searches among TV brands in the United Kingdom, from 6.4% to 5.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee machine brands | 14.8K | 3.4% | 8 |
| Nov 2025 | Coffee machine brands | 33.1K | 4.8% | 5 |
| Dec 2025 | Coffee machine brands | 22.2K | 3.7% | 8 |
| Jan 2026 | Coffee machine brands | 14.8K | 3.4% | 8 |
| Feb 2026 | Coffee machine brands | 9.9K | 3.1% | 8 |
| Mar 2026 | Coffee machine brands | 9.9K | 3.1% | 8 |
| Apr 2026 | Coffee machine brands | 9.9K | 3.1% | 8 |
| May 2026 | Coffee machine brands | 12.1K | 3.8% | 8 |
| Jun 2026 | Coffee machine brands | 12.1K | 4% | 7 |
| Jul 2026 | Coffee machine brands | 8.1K | 2.6% | 8 |
| Aug 2026 | Coffee machine brands | 9.9K | 2.8% | 8 |
| Sep 2026 | Coffee machine brands | 9.9K | 2.6% | 9 |
| Oct 2025 | Air fryer brands | 9.9K | 3.4% | 5 |
| Nov 2025 | Air fryer brands | 12.1K | 2.9% | 5 |
| Dec 2025 | Air fryer brands | 12.1K | 3.5% | 5 |
| Jan 2026 | Air fryer brands | 12.1K | 4% | 5 |
| Feb 2026 | Air fryer brands | 6.6K | 3.3% | 5 |
| Mar 2026 | Air fryer brands | 8.1K | 3.3% | 5 |
| Apr 2026 | Air fryer brands | 9.9K | 4.2% | 5 |
| May 2026 | Air fryer brands | 8.1K | 4% | 5 |
| Jun 2026 | Air fryer brands | 6.6K | 3.4% | 5 |
| Jul 2026 | Air fryer brands | 5.4K | 2.8% | 6 |
| Aug 2026 | Air fryer brands | 8.1K | 3.4% | 5 |
| Sep 2026 | Air fryer brands | 8.1K | 3.3% | 5 |
| Oct 2025 | TV brands | 4.4K | 2.3% | 10 |
| Nov 2025 | TV brands | 4.4K | 1.7% | 10 |
| Dec 2025 | TV brands | 3.6K | 1.8% | 10 |
| Jan 2026 | TV brands | 3.6K | 2% | 10 |
| Feb 2026 | TV brands | 2.9K | 1.9% | 10 |
| Mar 2026 | TV brands | 3.6K | 2.4% | 9 |
| Apr 2026 | TV brands | 2.9K | 2% | 10 |
| May 2026 | TV brands | 3.6K | 2.3% | 9 |
| Jun 2026 | TV brands | 2.9K | 1.9% | 10 |
| Jul 2026 | TV brands | 2.9K | 2.2% | 10 |
| Aug 2026 | TV brands | 2.9K | 1.9% | 10 |
| Sep 2026 | TV brands | 3.6K | 2.1% | 9 |

## How are Philips’ branded searches counted?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “philips air fryer”
- “philips coffee machine”
- “philips tv”

## Which coffee machine brands compete with Philips?

- [Ninja](/demand/uk/brands/ninja-kitchen)
- [De'Longhi](/demand/uk/brands/delonghi)
- [Sage](/demand/uk/brands/sage-appliances)
- [Nespresso](/demand/uk/brands/nespresso)
- [Lavazza](/demand/uk/brands/lavazza)
- [Smeg](/demand/uk/brands/smeg): Head-to-head: /demand/uk/compare/philips-vs-smeg
- [Tassimo](/demand/uk/brands/tassimo): Head-to-head: /demand/uk/compare/philips-vs-tassimo
- [Dolce Gusto](/demand/uk/brands/dolce-gusto): Head-to-head: /demand/uk/compare/dolce-gusto-vs-philips
- [Krups](/demand/uk/brands/krups): Head-to-head: /demand/uk/compare/krups-vs-philips
- [Jura](/demand/uk/brands/jura): Head-to-head: /demand/uk/compare/jura-vs-philips
- [Gaggia](/demand/uk/brands/gaggia)
- [Melitta](/demand/uk/brands/melitta)

## Who owns Philips?

Philips is owned by Philips. Brandwave does not track any other brands owned by Philips.

- [Philips](/demand/uk/companies/philips): Owns 6 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Philips?

Philips is owned by Philips. Brandwave does not track any other brands owned by Philips.

## Cite this page

Brandwave. "Philips: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/philips

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.