---
title: "Pets at Home: search popularity in United Kingdom"
description: "Pets at Home is a pet supplies retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/pets-at-home"
publisher: "Brandwave"
---

# Pets at Home: search popularity in United Kingdom

Pets at Home is a pet supplies retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pets at Home
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among pet supply retailers**: 85.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet supply retailers | 1 | 85.9% | 1M |

- [Pet supply retailers](/demand/uk/categories/uk-pet-supply-retailers)

## How has branded search demand for Pets at Home changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pets at Home in United Kingdom fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom decreased from 87.1% to 85.9%.
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom peaked at 88.1% in August 2026 and was lowest at 84.7% in February 2026.

## How did search popularity change for United Kingdom pet supply retailers in September 2026?

- In September 2026, Jollyes gained estimated Share of Search among pet supply retailers in United Kingdom, from 6.5% to 7.8%.
- In September 2026, Zooplus gained estimated Share of Search among pet supply retailers in United Kingdom, from 5.3% to 6.4%.
- In September 2026, Pets at Home lost estimated Share of Search among pet supply retailers in United Kingdom, from 88.1% to 85.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet supply retailers | 1.2M | 87.1% | 1 |
| Nov 2025 | Pet supply retailers | 1.2M | 87.1% | 1 |
| Dec 2025 | Pet supply retailers | 1.2M | 85.9% | 1 |
| Jan 2026 | Pet supply retailers | 1.2M | 85.9% | 1 |
| Feb 2026 | Pet supply retailers | 1M | 84.7% | 1 |
| Mar 2026 | Pet supply retailers | 1M | 85.9% | 1 |
| Apr 2026 | Pet supply retailers | 1M | 85.9% | 1 |
| May 2026 | Pet supply retailers | 1M | 85.9% | 1 |
| Jun 2026 | Pet supply retailers | 1M | 84.7% | 1 |
| Jul 2026 | Pet supply retailers | 1M | 85.9% | 1 |
| Aug 2026 | Pet supply retailers | 1.2M | 88.1% | 1 |
| Sep 2026 | Pet supply retailers | 1M | 85.9% | 1 |

## How is Pets at Home measured?

Brandwave collects information about searches that people make online using Pets at Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pets at home”

## Which pet supply retailers compete with Pets at Home?

- [Jollyes](/demand/uk/brands/jollyes): Head-to-head: /demand/uk/compare/jollyes-vs-pets-at-home
- [Zooplus](/demand/uk/brands/zooplus): Head-to-head: /demand/uk/compare/pets-at-home-vs-zooplus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pets at Home: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/pets-at-home

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/pets-at-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.