--- title: "Petplan: search popularity in United Kingdom" description: "Petplan insures cats, dogs and rabbits for vet bills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/petplan" publisher: "Brandwave" --- # Petplan: search popularity in United Kingdom Petplan insures cats, dogs and rabbits for vet bills. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Petplan - **Owned by**: Allianz - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among pet insurance providers**: 51.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet insurance providers | 1 | 51.8% | 60.5K | - [Pet insurance providers](/demand/uk/categories/uk-pet-insurance-providers) ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Petplan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Petplan is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Agria | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Petplan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ManyPets | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Animal Friends | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Direct Line | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance provider should I use in the UK?": 1. Agria, 2. Petplan, 3. ManyPets - Asked ChatGPT "What are the best pet insurance providers in the UK?": 1. Agria, 2. Petplan, 3. ManyPets, 4. Animal Friends - Asked ChatGPT "What's the best lifetime pet insurance in the UK for a puppy?": 1. Agria, 2. Petplan, 3. ManyPets - Searched Google, AI Overview "pet insurance": named none of the brands we track - Searched Google, AI Overview "best pet insurance": named none of the brands we track Not named in any answer: Direct Line. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Petplan changed in United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Petplan in United Kingdom held steady at 60.5K. - Across the 12 months ending September 2026, Petplan’s share of searches among pet insurance providers in United Kingdom peaked at 55.5% in August 2026 and was lowest at 50.5% in July 2026. ## How did search popularity change for United Kingdom pet insurance providers in September 2026? - In September 2026, Agria gained share of searches among pet insurance providers in United Kingdom, from 20.3% to 23.2%. - In September 2026, ManyPets gained share of searches among pet insurance providers in United Kingdom, from 8% to 9.2%. - In September 2026, Petplan lost share of searches among pet insurance providers in United Kingdom, from 55.5% to 51.8%. - In September 2026, Animal Friends lost share of searches among pet insurance providers in United Kingdom, from 13.6% to 12.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet insurance providers | 60.5K | 51.5% | 1 | | Nov 2025 | Pet insurance providers | 60.5K | 54.8% | 1 | | Dec 2025 | Pet insurance providers | 60.5K | 54.9% | 1 | | Jan 2026 | Pet insurance providers | 74K | 54.5% | 1 | | Feb 2026 | Pet insurance providers | 60.5K | 54.5% | 1 | | Mar 2026 | Pet insurance providers | 60.5K | 52.5% | 1 | | Apr 2026 | Pet insurance providers | 60.5K | 52.9% | 1 | | May 2026 | Pet insurance providers | 60.5K | 52.9% | 1 | | Jun 2026 | Pet insurance providers | 60.5K | 53% | 1 | | Jul 2026 | Pet insurance providers | 60.5K | 50.5% | 1 | | Aug 2026 | Pet insurance providers | 74K | 55.5% | 1 | | Sep 2026 | Pet insurance providers | 60.5K | 51.8% | 1 | ## How are Petplan’s branded searches counted? Brandwave collects information about searches that people make online using Petplan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “petplan” ## Which pet insurance providers compete with Petplan? - [Agria](/demand/uk/brands/agria-pet-insurance): Head-to-head: /demand/uk/compare/agria-pet-insurance-vs-petplan - [Animal Friends](/demand/uk/brands/animal-friends): Head-to-head: /demand/uk/compare/animal-friends-vs-petplan - [ManyPets](/demand/uk/brands/manypets): Head-to-head: /demand/uk/compare/manypets-vs-petplan - [Direct Line](/demand/uk/brands/direct-line): Head-to-head: /demand/uk/compare/direct-line-vs-petplan ## Who owns Petplan? Petplan is owned by Allianz. Brandwave does not track any other brands owned by Allianz. - [Allianz](/demand/uk/companies/allianz): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Petplan? Petplan is owned by Allianz. Brandwave does not track any other brands owned by Allianz. ## Cite this page Brandwave. "Petplan: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/petplan This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/petplan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.