---
title: "How popular is Pet Supermarket? Searches and AI answers in the United Kingdom"
description: "Pet Supermarket sells pet food and supplies online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/pet-supermarket"
publisher: "Brandwave"
---

# How popular is Pet Supermarket? Searches and AI answers in the United Kingdom

Pet Supermarket sells pet food and supplies online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pet Supermarket
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among pet supply retailers**: 0.61%

## Where does Pet Supermarket compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet supply retailers | 7 | 0.61% | 8.1K |

- [Pet supply retailers](/demand/uk/categories/uk-pet-supply-retailers)

## Top pet supply retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pet Supermarket did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Pets at Home | 1st | 3 of 3 | 3 of 3 |
| Zooplus | 2nd | 3 of 3 | 3 of 3 |
| Jollyes | 3rd | 3 of 3 | 3 of 3 |
| Pets Corner | 4th | 1 of 3 | 1 of 3 |
| VioVet | Not ranked | 0 of 3 | 0 of 3 |
| Animed Direct | Not ranked | 0 of 3 | 0 of 3 |
| Pet Supermarket | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about pet supply retailers

- Asked ChatGPT "Which pet supply retailer should I shop at in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes
- Asked ChatGPT "What are the best pet supply retailers in the UK?": 1. Pets at Home, 2. Zooplus, 3. Jollyes, 4. Pets Corner
- Asked ChatGPT "What's the best pet supply retailer in the UK for pet food and supplies?": 1. Pets at Home, 2. Zooplus, 3. Jollyes

Not named in any answer: VioVet, Animed Direct and Pet Supermarket.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026.

## How has branded search demand for Pet Supermarket changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pet Supermarket in the United Kingdom held steady at 8.1K.
- Across the 12 months ending September 2026, Pet Supermarket’s share of searches among pet supply retailers in the United Kingdom held steady, from 0.52% to 0.61%.

## How did search popularity change for United Kingdom pet supply retailers in September 2026?

- In September 2026, Jollyes gained share of searches among pet supply retailers in the United Kingdom, from 5.8% to 6.9%.
- In September 2026, Zooplus gained share of searches among pet supply retailers in the United Kingdom, from 4.7% to 5.6%.
- In September 2026, VioVet gained share of searches among pet supply retailers in the United Kingdom, from 3.2% to 3.8%.
- In September 2026, Pets at Home lost share of searches among pet supply retailers in the United Kingdom, from 78.2% to 75.9%.
- Estimated monthly branded searches for Animed Direct in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet supply retailers | 8.1K | 0.52% | 7 |
| Nov 2025 | Pet supply retailers | 8.1K | 0.51% | 7 |
| Dec 2025 | Pet supply retailers | 8.1K | 0.51% | 7 |
| Jan 2026 | Pet supply retailers | 9.9K | 0.63% | 7 |
| Feb 2026 | Pet supply retailers | 6.6K | 0.49% | 7 |
| Mar 2026 | Pet supply retailers | 8.1K | 0.61% | 7 |
| Apr 2026 | Pet supply retailers | 8.1K | 0.61% | 7 |
| May 2026 | Pet supply retailers | 6.6K | 0.5% | 7 |
| Jun 2026 | Pet supply retailers | 6.6K | 0.49% | 7 |
| Jul 2026 | Pet supply retailers | 6.6K | 0.5% | 7 |
| Aug 2026 | Pet supply retailers | 8.1K | 0.52% | 7 |
| Sep 2026 | Pet supply retailers | 8.1K | 0.61% | 7 |

## How are Pet Supermarket’s branded searches counted?

Brandwave collects information about searches that people make online using Pet Supermarket’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pet supermarket”

## Which pet supply retailers compete with Pet Supermarket?

- [Pets at Home](/demand/uk/brands/pets-at-home)
- [Jollyes](/demand/uk/brands/jollyes): Head-to-head: /demand/uk/compare/jollyes-vs-pet-supermarket
- [Pets Corner](/demand/uk/brands/pets-corner): Head-to-head: /demand/uk/compare/pet-supermarket-vs-pets-corner
- [Zooplus](/demand/uk/brands/zooplus): Head-to-head: /demand/uk/compare/pet-supermarket-vs-zooplus
- [VioVet](/demand/uk/brands/viovet): Head-to-head: /demand/uk/compare/pet-supermarket-vs-viovet
- [Animed Direct](/demand/uk/brands/animed-direct): Head-to-head: /demand/uk/compare/animed-direct-vs-pet-supermarket

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Pet Supermarket? Searches and AI answers in the United Kingdom". https://gobrandwave.com/demand/uk/brands/pet-supermarket

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/pet-supermarket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
