---
title: "Personio: search popularity in the United Kingdom"
description: "HR software for small and midsize European businesses covering HR administration, recruiting, and payroll. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/personio"
publisher: "Brandwave"
---

# Personio: search popularity in the United Kingdom

HR software for small and midsize European businesses covering HR administration, recruiting, and payroll. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Personio
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among HR software**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| HR software | 10 | 1.3% | 5.4K |

- [HR software](/demand/uk/categories/uk-hr-software)

## How has branded search demand for Personio changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Personio in the United Kingdom fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Personio’s share of searches among HR software in the United Kingdom held steady, from 1.6% to 1.3%.

## How did search popularity change for United Kingdom HR software in September 2026?

- In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%.
- In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.
- In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%.
- In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.
- Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026.
- In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HR software | 6.6K | 1.6% | 10 |
| Nov 2025 | HR software | 5.4K | 1.3% | 10 |
| Dec 2025 | HR software | 4.4K | 1.3% | 10 |
| Jan 2026 | HR software | 5.4K | 1.3% | 10 |
| Feb 2026 | HR software | 5.4K | 1.4% | 10 |
| Mar 2026 | HR software | 6.6K | 1.6% | 10 |
| Apr 2026 | HR software | 5.4K | 1.4% | 10 |
| May 2026 | HR software | 5.4K | 1.4% | 10 |
| Jun 2026 | HR software | 6.6K | 1.6% | 10 |
| Jul 2026 | HR software | 5.4K | 1.3% | 10 |
| Aug 2026 | HR software | 5.4K | 1.5% | 10 |
| Sep 2026 | HR software | 5.4K | 1.3% | 10 |

## How are Personio’s branded searches counted?

Brandwave collects information about searches that people make online using Personio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “personio”

## Which HR software compete with Personio?

- [BrightHR](/demand/uk/brands/brighthr)
- [Breathe](/demand/uk/brands/breathe-hr)
- [HiBob](/demand/uk/brands/hibob)
- [Sage HR](/demand/uk/brands/sage-hr)
- [Rippling](/demand/uk/brands/rippling): Head-to-head: /demand/uk/compare/personio-vs-rippling
- [Access PeopleHR](/demand/uk/brands/access-peoplehr): Head-to-head: /demand/uk/compare/access-peoplehr-vs-personio
- [CharlieHR](/demand/uk/brands/charliehr): Head-to-head: /demand/uk/compare/charliehr-vs-personio
- [Employment Hero](/demand/uk/brands/employment-hero): Head-to-head: /demand/uk/compare/employment-hero-vs-personio
- [Cezanne HR](/demand/uk/brands/cezanne-hr): Head-to-head: /demand/uk/compare/cezanne-hr-vs-personio

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Personio: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/personio

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/personio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.