--- title: "Persimmon Homes: search popularity in the United Kingdom" description: "Persimmon Homes builds new homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/persimmon-homes" publisher: "Brandwave" --- # Persimmon Homes: search popularity in the United Kingdom Persimmon Homes builds new homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Persimmon Homes - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among house builders**: 23.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | House builders | 1 | 23.5% | 60.2K | - [House builders in the UK](/demand/uk/categories/uk-house-builders) ## Top house builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Persimmon Homes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Persimmon Homes is the tenth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redrow | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Bloor Homes | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | David Wilson Homes | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Taylor Wimpey | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | CALA Homes | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Berkeley | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Barratt Homes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Bellway | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Miller Homes | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Persimmon Homes | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about house builders - Asked ChatGPT "Which house builder should I buy a new build home from in the UK?": 1. David Wilson Homes, 2. Barratt Homes, 3. Redrow, 4. Bloor Homes, 5. CALA Homes, 6. Bellway - Asked ChatGPT "What are the best house builders in the UK?": 1. David Wilson Homes, 2. Bloor Homes, 3. Berkeley, 4. CALA Homes, 5. Bellway, 6. Miller Homes, 7. Barratt Homes, 8. Taylor Wimpey, 9. Persimmon Homes, 10. Redrow - Asked ChatGPT "What's the best quality new build home builder in the UK?": 1. Bloor Homes, 2. CALA Homes, 3. David Wilson Homes - Searched Google, AI Overview "new homes": 1. Redrow, 2. Taylor Wimpey, 3. Berkeley, 4. Bellway, 5. Persimmon Homes - Searched Google, AI Overview "new build homes": 1. Taylor Wimpey, 2. Redrow, 3. Miller Homes, 4. Berkeley Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Persimmon Homes changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Persimmon Homes in the United Kingdom fell from 124K to 60.2K. - Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom decreased from 34.9% to 23.5%. - Across the 12 months ending September 2026, Persimmon Homes’ share of searches among house builders in the United Kingdom peaked at 46.9% in November 2025 and was lowest at 22.2% in June 2026. ## How did search popularity change for United Kingdom house builders in September 2026? - In September 2026, Barratt Homes overtook Bellway to rank 3rd among house builders in the United Kingdom, with 12.9% of the searches. - In September 2026, Bellway lost share of searches among house builders in the United Kingdom, from 13% to 11.5%. - Miller Homes’ share of searches among house builders in the United Kingdom has lost ground for 3 months in a row, from 6% to 4.7% in September 2026. - Estimated monthly branded searches for Persimmon Homes in the United Kingdom fell 51.3% over 12 measured months, from 124K to 60.2K in September 2026. - Estimated monthly branded searches for Redrow in the United Kingdom fell 29.9% over 12 measured months, from 28.8K to 20.2K in September 2026. - Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | House builders | 124K | 34.9% | 1 | | Nov 2025 | House builders | 192K | 46.9% | 1 | | Dec 2025 | House builders | 137K | 42.7% | 1 | | Jan 2026 | House builders | 131K | 32.3% | 1 | | Feb 2026 | House builders | 82.6K | 26% | 1 | | Mar 2026 | House builders | 73.6K | 23.3% | 1 | | Apr 2026 | House builders | 73.6K | 24.3% | 1 | | May 2026 | House builders | 67.6K | 25.3% | 1 | | Jun 2026 | House builders | 55.3K | 22.2% | 1 | | Jul 2026 | House builders | 60.2K | 24.3% | 1 | | Aug 2026 | House builders | 60.2K | 23.8% | 1 | | Sep 2026 | House builders | 60.2K | 23.5% | 1 | ## How are Persimmon Homes’ branded searches counted? Brandwave collects information about searches that people make online using Persimmon Homes’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “persimmon” - “persimmon homes” ## Which house builders compete with Persimmon Homes? - [Taylor Wimpey](/demand/uk/brands/taylor-wimpey): Head-to-head: /demand/uk/compare/persimmon-homes-vs-taylor-wimpey - [Barratt Homes](/demand/uk/brands/barratt-homes): Head-to-head: /demand/uk/compare/barratt-homes-vs-persimmon-homes - [Bellway](/demand/uk/brands/bellway): Head-to-head: /demand/uk/compare/bellway-vs-persimmon-homes - [David Wilson Homes](/demand/uk/brands/david-wilson-homes): Head-to-head: /demand/uk/compare/david-wilson-homes-vs-persimmon-homes - [Redrow](/demand/uk/brands/redrow): Head-to-head: /demand/uk/compare/persimmon-homes-vs-redrow - [Bloor Homes](/demand/uk/brands/bloor-homes) - [Miller Homes](/demand/uk/brands/miller-homes) - [CALA Homes](/demand/uk/brands/cala-homes) - [Berkeley](/demand/uk/brands/berkeley-homes) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Persimmon Homes: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/persimmon-homes This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/persimmon-homes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.