---
title: "Percival: search popularity in the United Kingdom"
description: "Percival is a London menswear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/percival"
publisher: "Brandwave"
---

# Percival: search popularity in the United Kingdom

Percival is a London menswear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Percival
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among menswear brands**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Menswear brands | 9 | 1.4% | 9.7K |

- [Menswear brands in the UK](/demand/uk/categories/uk-menswear-brands)

## Top menswear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Percival was mentioned in two out of three: in two of the three ChatGPT answers. Percival is the third most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Charles Tyrwhitt | 1st | 3 of 3 | 3 of 3 |
| Reiss | 2nd | 3 of 3 | 3 of 3 |
| Percival | 3rd | 2 of 3 | 2 of 3 |
| Sunspel | 4th | 2 of 3 | 2 of 3 |
| Private White V.C. | 4th | 2 of 3 | 2 of 3 |
| Suitsupply | 6th | 1 of 3 | 1 of 3 |
| Universal Works | 7th | 2 of 3 | 2 of 3 |
| Moss | 8th | 1 of 3 | 1 of 3 |
| Hawes & Curtis | Not ranked | 0 of 3 | 0 of 3 |
| T.M.Lewin | Not ranked | 0 of 3 | 0 of 3 |
| Hackett | Not ranked | 0 of 3 | 0 of 3 |
| Luke 1977 | Not ranked | 0 of 3 | 0 of 3 |
| Spoke | Not ranked | 0 of 3 | 0 of 3 |
| Father Sons | Not ranked | 0 of 3 | 0 of 3 |
| Farah | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about menswear brands

- Asked ChatGPT "What are the best menswear brands in the UK?": 1. Private White V.C., 2. Sunspel, 3. Reiss, 4. Percival, 5. Charles Tyrwhitt, 6. Universal Works
- Asked ChatGPT "Where should I buy a good suit in the UK?": 1. Charles Tyrwhitt, 2. Suitsupply, 3. Moss, 4. Reiss
- Asked ChatGPT "Which British clothing brands are good for men in their 30s?": 1. Reiss, 2. Percival, 3. Charles Tyrwhitt, 4. Universal Works, 5. Sunspel, 6. Private White V.C.

Not named in any answer: Hawes & Curtis, T.M.Lewin, Hackett, Luke 1977, Spoke, Father Sons and Farah.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for Percival changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Percival in the United Kingdom held steady, from 9.5K to 9.7K.
- Across the 12 months ending September 2026, Percival rose from 11th to 9th among menswear brands in the United Kingdom.

## How did search popularity change for United Kingdom menswear brands in September 2026?

- In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.
- In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%.
- In September 2026, Moss lost share of searches among menswear brands in the United Kingdom, from 19.9% to 13.1%.
- In September 2026, T.M.Lewin lost share of searches among menswear brands in the United Kingdom, from 7.3% to 5.9%.
- In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.
- In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menswear brands | 9.5K | 1.5% | 11 |
| Nov 2025 | Menswear brands | 14.3K | 1.7% | 10 |
| Dec 2025 | Menswear brands | 10.2K | 1.5% | 11 |
| Jan 2026 | Menswear brands | 9K | 1.4% | 11 |
| Feb 2026 | Menswear brands | 9K | 1.9% | 10 |
| Mar 2026 | Menswear brands | 11K | 1.9% | 9 |
| Apr 2026 | Menswear brands | 9K | 1.5% | 11 |
| May 2026 | Menswear brands | 11K | 1.4% | 8 |
| Jun 2026 | Menswear brands | 12.3K | 1.6% | 8 |
| Jul 2026 | Menswear brands | 10K | 1.3% | 11 |
| Aug 2026 | Menswear brands | 10K | 1.5% | 10 |
| Sep 2026 | Menswear brands | 9.7K | 1.4% | 9 |

## How are Percival’s branded searches counted?

Brandwave collects information about searches that people make online using Percival’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “percival clothing”
- “percival menswear”

## Which menswear brands compete with Percival?

- [Charles Tyrwhitt](/demand/uk/brands/charles-tyrwhitt)
- [Moss](/demand/uk/brands/moss-bros)
- [Hawes & Curtis](/demand/uk/brands/hawes-and-curtis)
- [T.M.Lewin](/demand/uk/brands/tm-lewin)
- [Suitsupply](/demand/uk/brands/suitsupply)
- [Sunspel](/demand/uk/brands/sunspel): Head-to-head: /demand/uk/compare/percival-vs-sunspel
- [Universal Works](/demand/uk/brands/universal-works): Head-to-head: /demand/uk/compare/percival-vs-universal-works
- [Hackett](/demand/uk/brands/hackett): Head-to-head: /demand/uk/compare/hackett-vs-percival
- [Luke 1977](/demand/uk/brands/luke-1977): Head-to-head: /demand/uk/compare/luke-1977-vs-percival
- [Spoke](/demand/uk/brands/spoke-london): Head-to-head: /demand/uk/compare/percival-vs-spoke-london
- [Reiss](/demand/uk/brands/reiss)
- [Father Sons](/demand/uk/brands/father-sons)
- [Private White V.C.](/demand/uk/brands/private-white-vc)
- [Farah](/demand/uk/brands/farah)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Percival: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/percival

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/percival. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.