--- title: "Patch: search popularity in the United Kingdom" description: "Patch delivers houseplants and outdoor plants in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/patch-plants" publisher: "Brandwave" --- # Patch: search popularity in the United Kingdom Patch delivers houseplants and outdoor plants in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Patch - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among online plant retailers**: 7.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online plant retailers | 6 | 7.1% | 12.1K | - [Online plant retailers in the UK](/demand/uk/categories/uk-online-plant-retailers) ## Top online plant retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Patch is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crocus | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Patch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Gardening Express | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | RHS Plants | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Thompson & Morgan | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beards & Daisies | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | J Parker's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YouGarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online plant retailers - Asked ChatGPT "What's the best website to buy plants online in the UK?": 1. Crocus, 2. Patch, 3. Thompson & Morgan, 4. Beards & Daisies - Asked ChatGPT "Where can I buy good quality houseplants delivered in the UK?": 1. Patch, 2. Crocus - Asked ChatGPT "Which online garden centre has the best plants and bulbs?": 1. Crocus - Searched Google, AI Overview "plants online": 1. Crocus, 2. Gardening Express, 3. Patch, 4. RHS Plants, 5. Thompson & Morgan - Searched Google, AI Overview "buy plants online": 1. Crocus, 2. Gardening Express, 3. RHS Plants, 4. Patch, 5. Beards & Daisies Not named in any answer: J Parker's, YouGarden and Suttons. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Patch changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Patch in the United Kingdom fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom decreased from 10.2% to 7.1%. - Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom peaked at 14.2% in December 2025 and was lowest at 4.4% in May 2026. - Across the 12 months ending September 2026, Patch fell from 4th to 6th among online plant retailers in the United Kingdom. ## How did search popularity change for United Kingdom online plant retailers in September 2026? - In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%. - In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%. - In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%. - In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%. - In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%. - In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online plant retailers | 14.8K | 10.2% | 4 | | Nov 2025 | Online plant retailers | 14.8K | 12.2% | 3 | | Dec 2025 | Online plant retailers | 14.8K | 14.2% | 3 | | Jan 2026 | Online plant retailers | 18.1K | 10.6% | 5 | | Feb 2026 | Online plant retailers | 14.8K | 7.6% | 6 | | Mar 2026 | Online plant retailers | 18.1K | 5.2% | 6 | | Apr 2026 | Online plant retailers | 18.1K | 4.8% | 6 | | May 2026 | Online plant retailers | 14.8K | 4.4% | 6 | | Jun 2026 | Online plant retailers | 14.8K | 7% | 5 | | Jul 2026 | Online plant retailers | 12.1K | 7% | 6 | | Aug 2026 | Online plant retailers | 14.8K | 8.1% | 6 | | Sep 2026 | Online plant retailers | 12.1K | 7.1% | 6 | ## How are Patch’s branded searches counted? Brandwave collects information about searches that people make online using Patch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “patch plants” ## Which online plant retailers compete with Patch? - [Thompson & Morgan](/demand/uk/brands/thompson-morgan) - [Gardening Express](/demand/uk/brands/gardening-express) - [J Parker's](/demand/uk/brands/j-parkers): Head-to-head: /demand/uk/compare/j-parkers-vs-patch-plants - [YouGarden](/demand/uk/brands/yougarden): Head-to-head: /demand/uk/compare/patch-plants-vs-yougarden - [Beards & Daisies](/demand/uk/brands/beards-and-daisies): Head-to-head: /demand/uk/compare/beards-and-daisies-vs-patch-plants - [Suttons](/demand/uk/brands/suttons): Head-to-head: /demand/uk/compare/patch-plants-vs-suttons - [RHS Plants](/demand/uk/brands/rhs-plants): Head-to-head: /demand/uk/compare/patch-plants-vs-rhs-plants - [Crocus](/demand/uk/brands/crocus) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Patch: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/patch-plants This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/patch-plants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.