--- title: "Paramount+: search popularity in the United Kingdom" description: "Paramount+ is a subscription streaming service for TV shows and films. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/paramount-plus" publisher: "Brandwave" --- # Paramount+: search popularity in the United Kingdom Paramount+ is a subscription streaming service for TV shows and films. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Paramount+ - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among streaming services**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 6 | 5.8% | 301K | - [Streaming services in the UK](/demand/uk/categories/uk-streaming-services) ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Paramount+ was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Paramount+ is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Disney+ | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Prime Video | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Apple TV | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | NOW | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | ITVX | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Paramount+ | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | discovery+ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about streaming services - Asked ChatGPT "What's the best streaming service in the UK?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. NOW, 6. ITVX - Asked ChatGPT "Which streaming service has the best TV shows?": 1. Netflix, 2. Apple TV, 3. Disney+, 4. Prime Video, 5. NOW - Asked ChatGPT "What's the cheapest streaming service worth paying for in the UK?": 1. Disney+, 2. Prime Video, 3. Netflix, 4. Apple TV, 5. ITVX - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Paramount+, 6. ITVX, 7. NOW Not named in any answer: discovery+. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Paramount+ changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Paramount+ in the United Kingdom rose from 165K to 301K. - Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in the United Kingdom increased from 2.5% to 5.8%. - Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in the United Kingdom peaked at 5.8% in September 2026 and was lowest at 2.3% in June 2026. - Across the 12 months ending September 2026, Paramount+ rose from 7th to 6th among streaming services in the United Kingdom. ## How did search popularity change for United Kingdom streaming services in September 2026? - In September 2026, ITVX overtook NOW to rank 3rd among streaming services in the United Kingdom, with 13% of the searches. - In September 2026, Paramount+ gained share of searches among streaming services in the United Kingdom, from 4% to 5.8%. - In September 2026, NOW lost share of searches among streaming services in the United Kingdom, from 13.3% to 10.6%. - In September 2026, Netflix lost share of searches among streaming services in the United Kingdom, from 44.2% to 43.3%. - Estimated monthly branded searches for discovery+ in the United Kingdom fell 79.9% over 12 measured months, from 165K to 33.1K in September 2026. - Estimated monthly branded searches for Apple TV in the United Kingdom fell 75.7% over 12 measured months, from 14.8K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 165K | 2.5% | 7 | | Nov 2025 | Streaming services | 246K | 3.8% | 6 | | Dec 2025 | Streaming services | 201K | 3.1% | 6 | | Jan 2026 | Streaming services | 246K | 3.5% | 7 | | Feb 2026 | Streaming services | 165K | 2.6% | 7 | | Mar 2026 | Streaming services | 201K | 3.3% | 6 | | Apr 2026 | Streaming services | 135K | 2.6% | 6 | | May 2026 | Streaming services | 165K | 3.2% | 6 | | Jun 2026 | Streaming services | 165K | 2.3% | 6 | | Jul 2026 | Streaming services | 201K | 3% | 6 | | Aug 2026 | Streaming services | 201K | 4% | 6 | | Sep 2026 | Streaming services | 301K | 5.8% | 6 | ## How are Paramount+’s branded searches counted? Brandwave collects information about searches that people make online using Paramount+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “paramount plus” ## Which streaming services compete with Paramount+? - [Netflix](/demand/uk/brands/netflix) - [Disney+](/demand/uk/brands/disney-plus) - [ITVX](/demand/uk/brands/itvx): Head-to-head: /demand/uk/compare/itvx-vs-paramount-plus - [NOW](/demand/uk/brands/now-tv): Head-to-head: /demand/uk/compare/now-tv-vs-paramount-plus - [Prime Video](/demand/uk/brands/prime-video): Head-to-head: /demand/uk/compare/paramount-plus-vs-prime-video - [discovery+](/demand/uk/brands/discovery-plus): Head-to-head: /demand/uk/compare/discovery-plus-vs-paramount-plus - [Apple TV](/demand/uk/brands/apple-tv): Head-to-head: /demand/uk/compare/apple-tv-vs-paramount-plus ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Paramount+: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/paramount-plus This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/paramount-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.