--- title: "P&O Ferries: search popularity in the United Kingdom" description: "P&O Ferries runs ferries between Britain, France, Ireland and the Netherlands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/p-and-o-ferries" publisher: "Brandwave" --- # P&O Ferries: search popularity in the United Kingdom P&O Ferries runs ferries between Britain, France, Ireland and the Netherlands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: P&O Ferries - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among ferry companies**: 15.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ferry companies | 3 | 15.4% | 90.5K | - [Ferry companies in the UK](/demand/uk/categories/uk-ferry-companies) ## Top ferry companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, P&O Ferries appeared in all four answers. P&O Ferries is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DFDS | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | P&O Ferries | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Brittany Ferries | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Stena Line | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Irish Ferries | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | CalMac | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Wightlink | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Red Funnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Condor Ferries | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ferry companies - Asked ChatGPT "Which ferry company should I use to get to France from the UK?": 1. DFDS, 2. P&O Ferries, 3. Brittany Ferries, 4. Irish Ferries - Asked ChatGPT "What are the best ferry companies in the UK?": 1. Brittany Ferries, 2. DFDS, 3. Stena Line, 4. P&O Ferries, 5. CalMac, 6. Wightlink - Asked ChatGPT "What's the best ferry company for taking a car to Ireland from the UK?": 1. Stena Line, 2. Irish Ferries, 3. P&O Ferries - Searched Google, AI Overview "ferry to france": 1. P&O Ferries, 2. DFDS, 3. Irish Ferries, 4. Brittany Ferries Not named in any answer: Red Funnel and Condor Ferries. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for P&O Ferries changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for P&O Ferries in the United Kingdom held steady at 90.5K. - Across the 12 months ending September 2026, P&O Ferries’ share of searches among ferry companies in the United Kingdom increased from 14.4% to 15.4%. - Across the 12 months ending September 2026, P&O Ferries’ share of searches among ferry companies in the United Kingdom peaked at 16.2% in August 2026 and was lowest at 12.8% in March 2026. - Across the 12 months ending September 2026, P&O Ferries rose from 4th to 3rd among ferry companies in the United Kingdom. ## How did search popularity change for United Kingdom ferry companies in September 2026? - In September 2026, CalMac overtook P&O Ferries and Stena Line to rank 2nd among ferry companies in the United Kingdom, with 18.8% of the searches. - In September 2026, Irish Ferries lost share of searches among ferry companies in the United Kingdom, from 8.9% to 6.9%. - In September 2026, Brittany Ferries lost share of searches among ferry companies in the United Kingdom, from 19.7% to 18.8%. - In September 2026, P&O Ferries lost share of searches among ferry companies in the United Kingdom, from 16.2% to 15.4%. - In September 2026, Stena Line lost share of searches among ferry companies in the United Kingdom, from 16.2% to 15.4%. - In September 2026, Wightlink rose from 7th to 6th among ferry companies in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ferry companies | 90.5K | 14.4% | 4 | | Nov 2025 | Ferry companies | 74K | 14.1% | 4 | | Dec 2025 | Ferry companies | 74K | 13.5% | 4 | | Jan 2026 | Ferry companies | 90.5K | 14.3% | 4 | | Feb 2026 | Ferry companies | 90.5K | 15.4% | 3 | | Mar 2026 | Ferry companies | 90.5K | 12.8% | 4 | | Apr 2026 | Ferry companies | 90.5K | 12.8% | 4 | | May 2026 | Ferry companies | 110K | 14.4% | 3 | | Jun 2026 | Ferry companies | 110K | 15% | 3 | | Jul 2026 | Ferry companies | 110K | 13.3% | 4 | | Aug 2026 | Ferry companies | 135K | 16.2% | 2 | | Sep 2026 | Ferry companies | 90.5K | 15.4% | 3 | ## How are P&O Ferries’ branded searches counted? Brandwave collects information about searches that people make online using P&O Ferries’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “p&o ferries” ## Which ferry companies compete with P&O Ferries? - [Brittany Ferries](/demand/uk/brands/brittany-ferries): Head-to-head: /demand/uk/compare/brittany-ferries-vs-p-and-o-ferries - [CalMac](/demand/uk/brands/calmac): Head-to-head: /demand/uk/compare/calmac-vs-p-and-o-ferries - [Stena Line](/demand/uk/brands/stena-line): Head-to-head: /demand/uk/compare/p-and-o-ferries-vs-stena-line - [DFDS](/demand/uk/brands/dfds): Head-to-head: /demand/uk/compare/dfds-vs-p-and-o-ferries - [Wightlink](/demand/uk/brands/wightlink): Head-to-head: /demand/uk/compare/p-and-o-ferries-vs-wightlink - [Irish Ferries](/demand/uk/brands/irish-ferries) - [Red Funnel](/demand/uk/brands/red-funnel) - [Condor Ferries](/demand/uk/brands/condor-ferries) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "P&O Ferries: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/p-and-o-ferries This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/p-and-o-ferries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.