--- title: "OVO: search popularity in the United Kingdom" description: "OVO supplies gas and electricity to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ovo-energy" publisher: "Brandwave" --- # OVO: search popularity in the United Kingdom OVO supplies gas and electricity to homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OVO - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among energy suppliers**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Energy suppliers | 4 | 10.1% | 368K | - [Energy suppliers](/demand/uk/categories/uk-energy-suppliers) ## Top energy suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OVO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OVO is the eighth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Octopus Energy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | E.ON Next | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Outfox Energy | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | British Gas | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | 100Green | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | EDF | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | ScottishPower | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | OVO | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecotricity | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Good Energy | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | So Energy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about energy suppliers - Asked ChatGPT "Which energy supplier should I switch to in the UK?": 1. E.ON Next, 2. Octopus Energy, 3. Outfox Energy, 4. British Gas, 5. OVO, 6. EDF, 7. ScottishPower - Asked ChatGPT "What are the best energy suppliers in the UK?": 1. Octopus Energy, 2. Outfox Energy, 3. 100Green, 4. E.ON Next - Asked ChatGPT "What's the cheapest good energy supplier in the UK for a family home?": 1. E.ON Next, 2. Octopus Energy - Searched Google, AI Overview "energy suppliers": 1. British Gas, 2. Octopus Energy, 3. EDF, 4. E.ON Next, 5. ScottishPower, 6. Ecotricity, 7. Good Energy, 8. Outfox Energy - Searched Google, AI Overview "best energy supplier": 1. Octopus Energy, 2. 100Green, 3. Outfox Energy, 4. E.ON Next Not named in any answer: So Energy. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for OVO changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OVO in the United Kingdom fell from 450K to 368K. - Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom decreased from 11.3% to 10.1%. - Across the 12 months ending September 2026, OVO’s share of searches among energy suppliers in the United Kingdom peaked at 13.5% in January 2026 and was lowest at 10.1% in September 2026. ## How did search popularity change for United Kingdom energy suppliers in September 2026? - In September 2026, Octopus Energy overtook British Gas to become the leader among energy suppliers in the United Kingdom, with 33.6% of the searches. - In September 2026, EDF gained share of searches among energy suppliers in the United Kingdom, from 9.2% to 10.1%. - In September 2026, British Gas lost share of searches among energy suppliers in the United Kingdom, from 30.7% to 27.5%. - In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%. - Estimated monthly branded searches for Ecotricity in the United Kingdom rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for 100Green in the United Kingdom rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Energy suppliers | 450K | 11.3% | 4 | | Nov 2025 | Energy suppliers | 450K | 11.5% | 4 | | Dec 2025 | Energy suppliers | 450K | 13.4% | 4 | | Jan 2026 | Energy suppliers | 550K | 13.5% | 4 | | Feb 2026 | Energy suppliers | 450K | 13.5% | 4 | | Mar 2026 | Energy suppliers | 450K | 11.5% | 4 | | Apr 2026 | Energy suppliers | 368K | 10.5% | 4 | | May 2026 | Energy suppliers | 368K | 11.2% | 4 | | Jun 2026 | Energy suppliers | 368K | 11.2% | 4 | | Jul 2026 | Energy suppliers | 368K | 11.4% | 4 | | Aug 2026 | Energy suppliers | 368K | 11.3% | 4 | | Sep 2026 | Energy suppliers | 368K | 10.1% | 4 | ## How are OVO’s branded searches counted? Brandwave collects information about searches that people make online using OVO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ovo energy” ## Which energy suppliers compete with OVO? - [Octopus Energy](/demand/uk/brands/octopus-energy): Head-to-head: /demand/uk/compare/octopus-energy-vs-ovo-energy - [British Gas](/demand/uk/brands/british-gas): Head-to-head: /demand/uk/compare/british-gas-vs-ovo-energy - [E.ON Next](/demand/uk/brands/eon-next): Head-to-head: /demand/uk/compare/eon-next-vs-ovo-energy - [EDF](/demand/uk/brands/edf-energy): Head-to-head: /demand/uk/compare/edf-energy-vs-ovo-energy - [So Energy](/demand/uk/brands/so-energy): Head-to-head: /demand/uk/compare/ovo-energy-vs-so-energy - [Outfox Energy](/demand/uk/brands/outfox-the-market) - [Ecotricity](/demand/uk/brands/ecotricity-uk) - [Good Energy](/demand/uk/brands/good-energy) - [ScottishPower](/demand/uk/brands/scottishpower) - [100Green](/demand/uk/brands/100green) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OVO: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ovo-energy This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ovo-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.