---
title: "OpenRent: search popularity in the United Kingdom"
description: "A UK online letting agent that lists rental properties for landlords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/openrent"
publisher: "Brandwave"
---

# OpenRent: search popularity in the United Kingdom

A UK online letting agent that lists rental properties for landlords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OpenRent
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among property portals**: 4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Property portals | 4 | 4% | 550K |

- [Property portals](/demand/uk/categories/uk-property-portals)

## Top property portals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OpenRent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OpenRent is the fourth most recommended of the four.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rightmove | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Zoopla | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| OnTheMarket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| OpenRent | 4th | 2 of 3 | 1 of 2 | 3 of 5 |

## Every AI answer about property portals

- Asked ChatGPT "Which property portal should I use in the UK?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket, 4. OpenRent
- Asked ChatGPT "What are the best property portals in the UK?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket, 4. OpenRent
- Asked ChatGPT "What's the best property portal in the UK for buying a house?": 1. Rightmove, 2. Zoopla, 3. OnTheMarket
- Searched Google, AI Overview "houses for sale uk": 1. Rightmove, 2. Zoopla
- Searched Google, AI Overview "homes for rent uk": 1. Zoopla, 2. OpenRent

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026.

## How has branded search demand for OpenRent changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for OpenRent in the United Kingdom rose from 450K to 550K.
- Across the 12 months ending September 2026, OpenRent’s share of searches among property portals in the United Kingdom increased from 3.2% to 4%.

## How did search popularity change for United Kingdom property portals in September 2026?

- In September 2026, Rightmove gained share of searches among property portals in the United Kingdom, from 79.1% to 81%.
- In September 2026, Zoopla lost share of searches among property portals in the United Kingdom, from 13% to 10.9%.
- Estimated monthly branded searches for OpenRent in the United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Property portals | 450K | 3.2% | 4 |
| Nov 2025 | Property portals | 450K | 3.3% | 4 |
| Dec 2025 | Property portals | 368K | 3.2% | 4 |
| Jan 2026 | Property portals | 550K | 3.2% | 4 |
| Feb 2026 | Property portals | 550K | 3.9% | 4 |
| Mar 2026 | Property portals | 550K | 3.3% | 4 |
| Apr 2026 | Property portals | 550K | 3.9% | 4 |
| May 2026 | Property portals | 550K | 3.9% | 4 |
| Jun 2026 | Property portals | 550K | 3.9% | 4 |
| Jul 2026 | Property portals | 550K | 3.9% | 4 |
| Aug 2026 | Property portals | 550K | 3.9% | 4 |
| Sep 2026 | Property portals | 550K | 4% | 4 |

## How are OpenRent’s branded searches counted?

Brandwave collects information about searches that people make online using OpenRent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “open rent”
- “openrent”

## Which property portals compete with OpenRent?

- [Rightmove](/demand/uk/brands/rightmove): Head-to-head: /demand/uk/compare/openrent-vs-rightmove
- [Zoopla](/demand/uk/brands/zoopla): Head-to-head: /demand/uk/compare/openrent-vs-zoopla
- [OnTheMarket](/demand/uk/brands/onthemarket): Head-to-head: /demand/uk/compare/onthemarket-vs-openrent

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OpenRent: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/openrent

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/openrent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.