---
title: "OnTheMarket: search popularity in United Kingdom"
description: "OnTheMarket is a property portal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/onthemarket"
publisher: "Brandwave"
---

# OnTheMarket: search popularity in United Kingdom

OnTheMarket is a property portal. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OnTheMarket
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among property portals**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Property portals | 3 | 4.2% | 550K |

- [Property portals](/demand/uk/categories/uk-property-portals)

## How has branded search demand for OnTheMarket changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for OnTheMarket in United Kingdom held steady at 550K.
- Across the 12 months ending September 2026, OnTheMarket’s estimated Share of Search among property portals in United Kingdom peaked at 4.9% in April 2026 and was lowest at 3.3% in December 2025.

## How did search popularity change for United Kingdom property portals in September 2026?

- In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%.
- In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Property portals | 550K | 4.1% | 3 |
| Nov 2025 | Property portals | 450K | 3.4% | 3 |
| Dec 2025 | Property portals | 368K | 3.3% | 3 |
| Jan 2026 | Property portals | 673K | 4.1% | 3 |
| Feb 2026 | Property portals | 550K | 4.1% | 3 |
| Mar 2026 | Property portals | 673K | 4.2% | 3 |
| Apr 2026 | Property portals | 673K | 4.9% | 3 |
| May 2026 | Property portals | 673K | 4.9% | 3 |
| Jun 2026 | Property portals | 550K | 4.1% | 3 |
| Jul 2026 | Property portals | 550K | 4.1% | 3 |
| Aug 2026 | Property portals | 550K | 4.1% | 3 |
| Sep 2026 | Property portals | 550K | 4.2% | 3 |

## How is OnTheMarket measured?

Brandwave collects information about searches that people make online using OnTheMarket’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “onthemarket”

## Which property portals compete with OnTheMarket?

- [Rightmove](/demand/uk/brands/rightmove): Head-to-head: /demand/uk/compare/onthemarket-vs-rightmove
- [Zoopla](/demand/uk/brands/zoopla): Head-to-head: /demand/uk/compare/onthemarket-vs-zoopla

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OnTheMarket: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/onthemarket

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/onthemarket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.