---
title: "Olaplex: search popularity in the United Kingdom"
description: "Olaplex is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/olaplex"
publisher: "Brandwave"
---

# Olaplex: search popularity in the United Kingdom

Olaplex is a haircare and styling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Olaplex
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among shampoo brands**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shampoo brands | 3 | 16.6% | 49.5K |

- [Shampoo brands](/demand/uk/categories/uk-shampoo-brands)

## Top shampoo brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olaplex is the fourth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shampoo brands

- Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive
- Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders
- Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track
- Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences
- Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken

Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Olaplex changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Olaplex in the United Kingdom fell from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United Kingdom decreased from 18.2% to 16.6%.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United Kingdom peaked at 20.6% in November 2025 and was lowest at 13.8% in August 2026.

## How did search popularity change for United Kingdom shampoo brands in September 2026?

- In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches.
- In September 2026, Olaplex gained share of searches among shampoo brands in the United Kingdom, from 13.8% to 16.6%.
- In September 2026, OGX lost share of searches among shampoo brands in the United Kingdom, from 5% to 4%.
- In September 2026, Bumble and bumble lost share of searches among shampoo brands in the United Kingdom, from 1.8% to 0.97%.
- Moroccanoil’s share of searches among shampoo brands in the United Kingdom has lost ground for 3 months in a row, from 11.7% to 9.1% in September 2026.
- In September 2026, Pantene rose from 15th to 14th among shampoo brands in the United Kingdom.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shampoo brands | 60.5K | 18.2% | 3 |
| Nov 2025 | Shampoo brands | 90.5K | 20.6% | 2 |
| Dec 2025 | Shampoo brands | 74K | 19.9% | 2 |
| Jan 2026 | Shampoo brands | 60.5K | 17.2% | 3 |
| Feb 2026 | Shampoo brands | 49.5K | 16.8% | 3 |
| Mar 2026 | Shampoo brands | 60.5K | 19.2% | 2 |
| Apr 2026 | Shampoo brands | 49.5K | 17.5% | 3 |
| May 2026 | Shampoo brands | 49.5K | 17.3% | 2 |
| Jun 2026 | Shampoo brands | 49.5K | 17.6% | 2 |
| Jul 2026 | Shampoo brands | 40.5K | 14.8% | 3 |
| Aug 2026 | Shampoo brands | 40.5K | 13.8% | 3 |
| Sep 2026 | Shampoo brands | 49.5K | 16.6% | 3 |

## How are Olaplex’s branded searches counted?

Brandwave collects information about searches that people make online using Olaplex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “olaplex”

## Which shampoo brands compete with Olaplex?

- [Kérastase](/demand/uk/brands/kerastase): Head-to-head: /demand/uk/compare/kerastase-vs-olaplex
- [K18](/demand/uk/brands/k18-hair): Head-to-head: /demand/uk/compare/k18-hair-vs-olaplex
- [Moroccanoil](/demand/uk/brands/moroccanoil): Head-to-head: /demand/uk/compare/moroccanoil-vs-olaplex
- [Redken](/demand/uk/brands/redken): Head-to-head: /demand/uk/compare/olaplex-vs-redken
- [OGX](/demand/uk/brands/ogx): Head-to-head: /demand/uk/compare/ogx-vs-olaplex
- [Philip Kingsley](/demand/uk/brands/philip-kingsley)
- [Aussie](/demand/uk/brands/aussie-hair)
- [TRESemmé](/demand/uk/brands/tresemme)
- [Dove](/demand/uk/brands/dove)
- [Head & Shoulders](/demand/uk/brands/head-and-shoulders)
- [Herbal Essences](/demand/uk/brands/herbal-essences)
- [L'Oréal Paris Elvive](/demand/uk/brands/loreal-paris-elvive)
- [Pantene](/demand/uk/brands/pantene)
- [Bumble and bumble](/demand/uk/brands/bumble-and-bumble)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Olaplex: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/olaplex

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.