---
title: "Octopus Electric Vehicles: search popularity in the United Kingdom"
description: "Octopus Electric Vehicles leases electric cars through salary sacrifice and personal leases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/octopus-electric-vehicles"
publisher: "Brandwave"
---

# Octopus Electric Vehicles: search popularity in the United Kingdom

Octopus Electric Vehicles leases electric cars through salary sacrifice and personal leases. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Octopus Electric Vehicles
- **Owned by**: Octopus Energy
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among car leasing companies**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car leasing companies | 3 | 16.6% | 50.4K |
| Electric car salary sacrifice schemes | 1 | 57.9% | 40.5K |

- [Car leasing companies](/demand/uk/categories/uk-car-leasing-companies)
- [Electric car salary sacrifice schemes in the UK](/demand/uk/categories/uk-ev-salary-sacrifice-schemes)

## Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Octopus Electric Vehicles was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Octopus Electric Vehicles is the joint fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Select Car Leasing | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| LeaseLoco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| First Vehicle Leasing | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Leasing.com | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Octopus Electric Vehicles | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nationwide Vehicle Contracts | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Vanarama | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car leasing companies

- Asked ChatGPT "Which car leasing company should I use in the UK?": 1. Select Car Leasing, 2. First Vehicle Leasing, 3. LeaseLoco, 4. Leasing.com
- Asked ChatGPT "What are the best car leasing companies in the UK?": 1. Select Car Leasing, 2. First Vehicle Leasing, 3. LeaseLoco, 4. Octopus Electric Vehicles, 5. Nationwide Vehicle Contracts
- Asked ChatGPT "What's the best way to find a cheap car lease in the UK?": 1. Leasing.com
- Searched Google, AI Overview "car leasing": 1. Leasing.com, 2. Select Car Leasing
- Searched Google, AI Overview "best car leasing companies": 1. Select Car Leasing, 2. Leasing.com, 3. LeaseLoco, 4. Nationwide Vehicle Contracts, 5. Octopus Electric Vehicles

Not named in any answer: Vanarama.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## How has branded search demand for Octopus Electric Vehicles changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Octopus Electric Vehicles in the United Kingdom rose from 20.2K to 50.4K.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among car leasing companies in the United Kingdom increased from 7.4% to 16.6%.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among car leasing companies in the United Kingdom peaked at 16.6% in September 2026 and was lowest at 6.2% in January 2026.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom increased from 35.4% to 57.9%.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom peaked at 57.9% in September 2026 and was lowest at 32.2% in January 2026.

## How did search popularity change for United Kingdom car leasing companies in September 2026?

- In September 2026, Octopus Electric Vehicles gained share of searches among car leasing companies in the United Kingdom, from 13.4% to 16.6%.
- In September 2026, Select Car Leasing lost share of searches among car leasing companies in the United Kingdom, from 37.6% to 36.2%.
- In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.
- Estimated monthly branded searches for Leasing.com in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
- Estimated monthly branded searches for Vanarama in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
- Estimated monthly branded searches for First Vehicle Leasing in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?

- In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.
- In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.
- In September 2026, The Electric Car Scheme lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 16.3% to 14.6%.
- In September 2026, Loveelectric lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 6.5% to 5.1%.
- ZenAuto’s share of searches among electric car salary sacrifice schemes in the United Kingdom has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car leasing companies | 20.2K | 7.4% | 3 |
| Nov 2025 | Car leasing companies | 18K | 7.4% | 3 |
| Dec 2025 | Car leasing companies | 19.8K | 8.8% | 3 |
| Jan 2026 | Car leasing companies | 20.2K | 6.2% | 5 |
| Feb 2026 | Car leasing companies | 20.2K | 7.3% | 4 |
| Mar 2026 | Car leasing companies | 24.7K | 7.3% | 4 |
| Apr 2026 | Car leasing companies | 24.7K | 7.5% | 4 |
| May 2026 | Car leasing companies | 22.9K | 8.3% | 3 |
| Jun 2026 | Car leasing companies | 28K | 10% | 3 |
| Jul 2026 | Car leasing companies | 28K | 10% | 3 |
| Aug 2026 | Car leasing companies | 39.2K | 13.4% | 3 |
| Sep 2026 | Car leasing companies | 50.4K | 16.6% | 3 |
| Oct 2025 | Electric car salary sacrifice schemes | 12.1K | 35.4% | 1 |
| Nov 2025 | Electric car salary sacrifice schemes | 9.9K | 32.7% | 1 |
| Dec 2025 | Electric car salary sacrifice schemes | 9.9K | 37.4% | 1 |
| Jan 2026 | Electric car salary sacrifice schemes | 12.1K | 32.2% | 1 |
| Feb 2026 | Electric car salary sacrifice schemes | 12.1K | 35.9% | 1 |
| Mar 2026 | Electric car salary sacrifice schemes | 14.8K | 33.9% | 1 |
| Apr 2026 | Electric car salary sacrifice schemes | 14.8K | 32.5% | 1 |
| May 2026 | Electric car salary sacrifice schemes | 14.8K | 33.9% | 1 |
| Jun 2026 | Electric car salary sacrifice schemes | 18.1K | 38.7% | 1 |
| Jul 2026 | Electric car salary sacrifice schemes | 18.1K | 36.3% | 1 |
| Aug 2026 | Electric car salary sacrifice schemes | 27.1K | 48.9% | 1 |
| Sep 2026 | Electric car salary sacrifice schemes | 40.5K | 57.9% | 1 |

## How are Octopus Electric Vehicles’ branded searches counted?

Brandwave collects information about searches that people make online using Octopus Electric Vehicles’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “octopus electric vehicles”
- “octopus ev”

## Which car leasing companies compete with Octopus Electric Vehicles?

- [Select Car Leasing](/demand/uk/brands/select-car-leasing): Head-to-head: /demand/uk/compare/octopus-electric-vehicles-vs-select-car-leasing
- [LeaseLoco](/demand/uk/brands/leaseloco): Head-to-head: /demand/uk/compare/leaseloco-vs-octopus-electric-vehicles
- [Leasing.com](/demand/uk/brands/leasing-com): Head-to-head: /demand/uk/compare/leasing-com-vs-octopus-electric-vehicles
- [Nationwide Vehicle Contracts](/demand/uk/brands/nationwide-vehicle-contracts): Head-to-head: /demand/uk/compare/nationwide-vehicle-contracts-vs-octopus-electric-vehicles
- [Vanarama](/demand/uk/brands/vanarama): Head-to-head: /demand/uk/compare/octopus-electric-vehicles-vs-vanarama
- [First Vehicle Leasing](/demand/uk/brands/first-vehicle-leasing)

## Who owns Octopus Electric Vehicles?

Octopus Electric Vehicles is owned by Octopus Energy. Brandwave also tracks Octopus Energy, owned by the same company, in the United Kingdom.

- [Octopus Energy](/demand/uk/companies/octopus-energy-group): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Octopus Electric Vehicles?

Octopus Electric Vehicles is owned by Octopus Energy. Brandwave also tracks Octopus Energy, owned by the same company, in the United Kingdom.

## Cite this page

Brandwave. "Octopus Electric Vehicles: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/octopus-electric-vehicles

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/octopus-electric-vehicles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
