---
title: "Nutmeg: search popularity in United Kingdom"
description: "Nutmeg is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/nutmeg"
publisher: "Brandwave"
---

# Nutmeg: search popularity in United Kingdom

Nutmeg is investment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nutmeg
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among robo-advisers**: 6.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Robo-advisers | 4 | 6.9% | 2.4K |

- [Robo-advisers](/demand/uk/categories/uk-robo-advisers)

## How has branded search demand for Nutmeg changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Nutmeg in United Kingdom fell from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom decreased from 10.3% to 6.9%.
- Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.8% in July 2026.

## How did search popularity change for United Kingdom robo-advisers in September 2026?

- In September 2026, Moneybox gained estimated Share of Search among robo-advisers in United Kingdom, from 44.6% to 45.3%.
- Estimated monthly branded searches for Nutmeg in United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
- Estimated monthly branded searches for Moneyfarm in United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Wealthify in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Robo-advisers | 4.4K | 10.3% | 4 |
| Nov 2025 | Robo-advisers | 5.4K | 12.7% | 4 |
| Dec 2025 | Robo-advisers | 4.4K | 12.1% | 4 |
| Jan 2026 | Robo-advisers | 5.4K | 10.5% | 4 |
| Feb 2026 | Robo-advisers | 3.6K | 7.8% | 4 |
| Mar 2026 | Robo-advisers | 5.4K | 8.9% | 4 |
| Apr 2026 | Robo-advisers | 3.6K | 7% | 4 |
| May 2026 | Robo-advisers | 3.6K | 10.4% | 4 |
| Jun 2026 | Robo-advisers | 3.6K | 8.6% | 4 |
| Jul 2026 | Robo-advisers | 2.4K | 6.8% | 4 |
| Aug 2026 | Robo-advisers | 2.4K | 7% | 4 |
| Sep 2026 | Robo-advisers | 2.4K | 6.9% | 4 |

## How is Nutmeg measured?

Brandwave collects information about searches that people make online using Nutmeg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nutmeg investing”

## Which robo-advisers compete with Nutmeg?

- [Moneybox](/demand/uk/brands/moneybox): Head-to-head: /demand/uk/compare/moneybox-vs-nutmeg
- [Wealthify](/demand/uk/brands/wealthify): Head-to-head: /demand/uk/compare/nutmeg-vs-wealthify
- [Moneyfarm](/demand/uk/brands/moneyfarm): Head-to-head: /demand/uk/compare/moneyfarm-vs-nutmeg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nutmeg: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/nutmeg

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/nutmeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.