--- title: "Novuna: search popularity in the United Kingdom" description: "Novuna Personal Finance offers personal loans and retail finance in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/novuna" publisher: "Brandwave" --- # Novuna: search popularity in the United Kingdom Novuna Personal Finance offers personal loans and retail finance in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Novuna - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among personal loan lenders**: 18.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Personal loan lenders | 2 | 18.5% | 64.3K | - [Personal loan lenders in the UK](/demand/uk/categories/uk-personal-loan-lenders) ## Top personal loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Novuna did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | M&S Bank | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | First Direct | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Santander | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tesco Bank | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | HSBC | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Sainsbury's Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lloyds Bank | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Zopa | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Novuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barclays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NatWest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monzo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Halifax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about personal loan lenders - Asked ChatGPT "Where can I get the best personal loan in the UK?": 1. Nationwide, 2. Santander, 3. First Direct - Asked ChatGPT "Which UK lenders have the lowest rates on a £10,000 loan?": 1. M&S Bank, 2. First Direct, 3. Tesco Bank, 4. Sainsbury's Bank, 5. Santander - Asked ChatGPT "What's the best way to borrow money for a car or home improvements in the UK?": named none of the brands we track - Searched Google, AI Overview "personal loan": 1. M&S Bank, 2. First Direct, 3. HSBC, 4. Lloyds Bank - Searched Google, AI Overview "best personal loans": 1. M&S Bank, 2. Nationwide, 3. Tesco Bank, 4. Santander, 5. Zopa Not named in any answer: Novuna, Admiral, Barclays, NatWest, Monzo and Halifax. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Novuna changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Novuna in the United Kingdom rose from 47.6K to 64.3K. - Across the 12 months ending September 2026, Novuna’s share of searches among personal loan lenders in the United Kingdom increased from 14.6% to 18.5%. - Across the 12 months ending September 2026, Novuna’s share of searches among personal loan lenders in the United Kingdom peaked at 21.4% in August 2026 and was lowest at 14.6% in October 2025. ## How did search popularity change for United Kingdom personal loan lenders in September 2026? - In September 2026, M&S Bank gained share of searches among personal loan lenders in the United Kingdom, from 8.2% to 10.2%. - In September 2026, Tesco Bank gained share of searches among personal loan lenders in the United Kingdom, from 31.3% to 31.9%. - In September 2026, Novuna lost share of searches among personal loan lenders in the United Kingdom, from 21.4% to 18.5%. - NatWest’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 3.3% in September 2026. - Halifax’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026. - In September 2026, Nationwide rose from 6th to 4th among personal loan lenders in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Personal loan lenders | 47.6K | 14.6% | 2 | | Nov 2025 | Personal loan lenders | 47.6K | 16.6% | 2 | | Dec 2025 | Personal loan lenders | 44.3K | 16.7% | 2 | | Jan 2026 | Personal loan lenders | 65.6K | 17.5% | 2 | | Feb 2026 | Personal loan lenders | 53.6K | 16% | 2 | | Mar 2026 | Personal loan lenders | 65.1K | 18.6% | 2 | | Apr 2026 | Personal loan lenders | 61K | 17.9% | 2 | | May 2026 | Personal loan lenders | 53.1K | 16.1% | 2 | | Jun 2026 | Personal loan lenders | 51.2K | 16.6% | 2 | | Jul 2026 | Personal loan lenders | 51.2K | 15.8% | 2 | | Aug 2026 | Personal loan lenders | 75.5K | 21.4% | 2 | | Sep 2026 | Personal loan lenders | 64.3K | 18.5% | 2 | ## How are Novuna’s branded searches counted? Brandwave collects information about searches that people make online using Novuna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “novuna” - “novuna loan” - “novuna personal finance” ## Which personal loan lenders compete with Novuna? - [Tesco Bank](/demand/uk/brands/tesco-bank-credit-cards): Head-to-head: /demand/uk/compare/novuna-vs-tesco-bank-credit-cards - [M&S Bank](/demand/uk/brands/ms-bank): Head-to-head: /demand/uk/compare/ms-bank-vs-novuna - [Nationwide](/demand/uk/brands/nationwide-building-society): Head-to-head: /demand/uk/compare/nationwide-building-society-vs-novuna - [Admiral](/demand/uk/brands/admiral-insurance): Head-to-head: /demand/uk/compare/admiral-insurance-vs-novuna - [Zopa](/demand/uk/brands/zopa): Head-to-head: /demand/uk/compare/novuna-vs-zopa - [Santander](/demand/uk/brands/santander-uk) - [Barclays](/demand/uk/brands/barclays) - [HSBC](/demand/uk/brands/hsbc) - [NatWest](/demand/uk/brands/natwest) - [Lloyds Bank](/demand/uk/brands/lloyds-bank) - [Sainsbury's Bank](/demand/uk/brands/sainsburys-bank) - [Monzo](/demand/uk/brands/monzo) - [First Direct](/demand/uk/brands/first-direct) - [Halifax](/demand/uk/brands/halifax-bank) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Novuna: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/novuna This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/novuna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.