--- title: "Northgate: search popularity in the United Kingdom" description: "Northgate hires vans and commercial vehicles across the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/northgate-vehicle-hire" publisher: "Brandwave" --- # Northgate: search popularity in the United Kingdom Northgate hires vans and commercial vehicles across the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Northgate - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among van hire companies**: 15.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Van hire companies | 3 | 15.1% | 9.9K | - [Van hire companies in the UK](/demand/uk/categories/uk-van-hire-companies) ## Top van hire companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Northgate did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Enterprise Rent-A-Car | 3 of 3 | 3 of 3 | | Arnold Clark | 1 of 3 | 1 of 3 | | Northgate | 0 of 3 | 0 of 3 | | Hertz | 0 of 3 | 0 of 3 | | Europcar | 0 of 3 | 0 of 3 | | Thrifty | 0 of 3 | 0 of 3 | ## Every AI answer about van hire companies - Asked ChatGPT "Where's the best place to hire a van in the UK?": 1. Enterprise Rent-A-Car - Asked ChatGPT "Which van hire company should I use for moving house?": 1. Enterprise Rent-A-Car - Asked ChatGPT "Who has the cheapest van hire in the UK?": 1. Enterprise Rent-A-Car, 2. Arnold Clark Not named in any answer: Northgate, Hertz, Europcar and Thrifty. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Northgate changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Northgate in the United Kingdom rose from 6.6K to 9.9K. - Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom increased from 9.7% to 15.1%. - Across the 12 months ending September 2026, Northgate’s share of searches among van hire companies in the United Kingdom peaked at 15.1% in September 2026 and was lowest at 9.6% in March 2026. ## How did search popularity change for United Kingdom van hire companies in September 2026? - In September 2026, Enterprise Rent-A-Car overtook Arnold Clark to become the leader among van hire companies in the United Kingdom, with 41.3% of the searches. - In September 2026, Northgate gained share of searches among van hire companies in the United Kingdom, from 11.5% to 15.1%. - In September 2026, Arnold Clark lost share of searches among van hire companies in the United Kingdom, from 38.6% to 33.8%. - In September 2026, Hertz lost share of searches among van hire companies in the United Kingdom, from 9.4% to 8.2%. - Estimated monthly branded searches for Thrifty in the United Kingdom fell 52% over 12 measured months, from 1K to 480 in September 2026. - Estimated monthly branded searches for Europcar in the United Kingdom fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Van hire companies | 6.6K | 9.7% | 3 | | Nov 2025 | Van hire companies | 6.6K | 10.5% | 3 | | Dec 2025 | Van hire companies | 5.4K | 9.9% | 3 | | Jan 2026 | Van hire companies | 6.6K | 9.9% | 3 | | Feb 2026 | Van hire companies | 6.6K | 11.5% | 3 | | Mar 2026 | Van hire companies | 6.6K | 9.6% | 4 | | Apr 2026 | Van hire companies | 6.6K | 10.3% | 4 | | May 2026 | Van hire companies | 6.6K | 9.6% | 4 | | Jun 2026 | Van hire companies | 6.6K | 10.4% | 4 | | Jul 2026 | Van hire companies | 8.1K | 11.5% | 3 | | Aug 2026 | Van hire companies | 8.1K | 11.5% | 3 | | Sep 2026 | Van hire companies | 9.9K | 15.1% | 3 | ## How are Northgate’s branded searches counted? Brandwave collects information about searches that people make online using Northgate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “northgate van hire” ## Which van hire companies compete with Northgate? - [Enterprise Rent-A-Car](/demand/uk/brands/enterprise-rent-a-car): Head-to-head: /demand/uk/compare/enterprise-rent-a-car-vs-northgate-vehicle-hire - [Arnold Clark](/demand/uk/brands/arnold-clark): Head-to-head: /demand/uk/compare/arnold-clark-vs-northgate-vehicle-hire - [Hertz](/demand/uk/brands/hertz): Head-to-head: /demand/uk/compare/hertz-vs-northgate-vehicle-hire - [Europcar](/demand/uk/brands/europcar): Head-to-head: /demand/uk/compare/europcar-vs-northgate-vehicle-hire - [Thrifty](/demand/uk/brands/thrifty): Head-to-head: /demand/uk/compare/northgate-vehicle-hire-vs-thrifty ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Northgate: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/northgate-vehicle-hire This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/northgate-vehicle-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.