--- title: "No7: search popularity in the United Kingdom" description: "No7 makes skincare and makeup sold at Boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/no7-beauty" publisher: "Brandwave" --- # No7: search popularity in the United Kingdom No7 makes skincare and makeup sold at Boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: No7 - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among skincare brands**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skincare brands | 15 | 1.8% | 12.1K | | Makeup brands | 12 | 1.4% | 8.6K | - [Skincare brands](/demand/uk/categories/uk-skincare-brands) - [Makeup brands](/demand/uk/categories/uk-makeup-brands) ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, No7 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. No7 is the eighth most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for No7 changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for No7 in the United Kingdom fell from 32.3K to 20.7K. - Across the 12 months ending September 2026, No7’s share of searches among skincare brands in the United Kingdom decreased from 2.6% to 1.8%. - Across the 12 months ending September 2026, No7’s share of searches among skincare brands in the United Kingdom peaked at 2.8% in December 2025 and was lowest at 1.7% in June 2026. - Across the 12 months ending September 2026, No7’s share of searches among makeup brands in the United Kingdom peaked at 1.7% in August 2026 and was lowest at 0.68% in November 2025. - Across the 12 months ending September 2026, No7 rose from 13th to 12th among makeup brands in the United Kingdom. ## How did search popularity change for United Kingdom skincare brands in September 2026? - In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches. - In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%. - In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%. - In September 2026, Aesop lost share of searches among skincare brands in the United Kingdom, from 8.6% to 7.2%. - The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026. - Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026. ## How did search popularity change for United Kingdom makeup brands in September 2026? - In September 2026, Fenty Beauty overtook Rare Beauty to rank 4th among makeup brands in the United Kingdom, with 5.2% of the searches. - In September 2026, Charlotte Tilbury gained share of searches among makeup brands in the United Kingdom, from 42.6% to 47.5%. - In September 2026, Rare Beauty lost share of searches among makeup brands in the United Kingdom, from 5.7% to 4.3%. - In September 2026, Huda Beauty lost share of searches among makeup brands in the United Kingdom, from 8.6% to 7.8%. - In September 2026, MAC rose from 3rd to 2nd among makeup brands in the United Kingdom. - In September 2026, Maybelline rose from 6th to 5th among makeup brands in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skincare brands | 22.2K | 2.6% | 15 | | Nov 2025 | Skincare brands | 27.1K | 1.9% | 15 | | Dec 2025 | Skincare brands | 33.1K | 2.8% | 14 | | Jan 2026 | Skincare brands | 22.2K | 2.5% | 14 | | Feb 2026 | Skincare brands | 14.8K | 1.9% | 15 | | Mar 2026 | Skincare brands | 18.1K | 2.1% | 14 | | Apr 2026 | Skincare brands | 18.1K | 2% | 14 | | May 2026 | Skincare brands | 14.8K | 1.7% | 14 | | Jun 2026 | Skincare brands | 12.1K | 1.7% | 14 | | Jul 2026 | Skincare brands | 14.8K | 2.1% | 13 | | Aug 2026 | Skincare brands | 14.8K | 2.1% | 14 | | Sep 2026 | Skincare brands | 12.1K | 1.8% | 15 | | Oct 2025 | Makeup brands | 10.1K | 1.2% | 13 | | Nov 2025 | Makeup brands | 12.9K | 0.68% | 15 | | Dec 2025 | Makeup brands | 12.4K | 0.89% | 14 | | Jan 2026 | Makeup brands | 10.4K | 1.5% | 13 | | Feb 2026 | Makeup brands | 9.8K | 1.5% | 13 | | Mar 2026 | Makeup brands | 11.3K | 1.5% | 13 | | Apr 2026 | Makeup brands | 9.8K | 1.5% | 13 | | May 2026 | Makeup brands | 9.5K | 1.4% | 13 | | Jun 2026 | Makeup brands | 8K | 1.3% | 14 | | Jul 2026 | Makeup brands | 8K | 1.3% | 13 | | Aug 2026 | Makeup brands | 9.8K | 1.7% | 12 | | Sep 2026 | Makeup brands | 8.6K | 1.4% | 12 | ## How are No7’s branded searches counted? Brandwave collects information about searches that people make online using No7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “no7” - “no7 foundation” - “no7 makeup” - “no7 mascara” ## Which skincare brands compete with No7? - [The Ordinary](/demand/uk/brands/the-ordinary-skincare) - [La Roche-Posay](/demand/uk/brands/la-roche-posay) - [Medik8](/demand/uk/brands/medik8) - [Clinique](/demand/uk/brands/clinique) - [Aesop](/demand/uk/brands/aesop) - [CeraVe](/demand/uk/brands/cerave) - [Elemis](/demand/uk/brands/elemis) - [Liz Earle](/demand/uk/brands/liz-earle) - [Byoma](/demand/uk/brands/byoma) - [Clarins](/demand/uk/brands/clarins): Head-to-head: /demand/uk/compare/clarins-vs-no7-beauty - [Kiehl's](/demand/uk/brands/kiehl-s): Head-to-head: /demand/uk/compare/kiehl-s-vs-no7-beauty - [Paula's Choice](/demand/uk/brands/paula-s-choice): Head-to-head: /demand/uk/compare/no7-beauty-vs-paula-s-choice - [Glow Recipe](/demand/uk/brands/glow-recipe): Head-to-head: /demand/uk/compare/glow-recipe-vs-no7-beauty - [Drunk Elephant](/demand/uk/brands/drunk-elephant): Head-to-head: /demand/uk/compare/drunk-elephant-vs-no7-beauty ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "No7: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/no7-beauty This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/no7-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.