---
title: "Nivea: search popularity in the United Kingdom"
description: "Nivea makes sunscreen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/nivea"
publisher: "Brandwave"
---

# Nivea: search popularity in the United Kingdom

Nivea makes sunscreen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nivea
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among deodorant brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Deodorant brands | 9 | 1.5% | 2.9K |
| Sunscreen brands | 8 | 4.5% | 2.9K |

- [Deodorant brands](/demand/uk/categories/uk-deodorant-brands)
- [Sunscreen brands](/demand/uk/categories/uk-sunscreen-brands)

## Top deodorant brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nivea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nivea is the most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nivea | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| Mitchum | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Dove | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Sure | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Native | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Wild | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fussy | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Salt of the Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sanex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about deodorant brands

- Asked ChatGPT "Which deodorant should I buy in the UK?": 1. Mitchum, 2. Dove, 3. Fussy, 4. Sure
- Asked ChatGPT "What are the best deodorant brands?": 1. Dove, 2. Mitchum, 3. Sure, 4. Nivea, 5. Wild, 6. Fussy
- Asked ChatGPT "What is the best antiperspirant?": 1. Mitchum
- Searched Google, AI Overview "deodorant": 1. Nivea, 2. Native
- Searched Google, AI Overview "antiperspirant": 1. Mitchum, 2. Nivea

Not named in any answer: Lynx, Old Spice, Salt of the Earth and Sanex.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Nivea changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Nivea in the United Kingdom rose from 4.8K to 5.8K.
- Across the 12 months ending September 2026, Nivea’s share of searches among deodorant brands in the United Kingdom held steady, from 1.4% to 1.5%.
- Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom increased from 3.3% to 4.5%.
- Across the 12 months ending September 2026, Nivea’s share of searches among sunscreen brands in the United Kingdom peaked at 6.1% in April 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Nivea rose from 12th to 8th among sunscreen brands in the United Kingdom.

## How did search popularity change for United Kingdom deodorant brands in September 2026?

- In September 2026, Fussy gained share of searches among deodorant brands in the United Kingdom, from 37.7% to 38.9%.
- In September 2026, Lynx gained share of searches among deodorant brands in the United Kingdom, from 4.1% to 5.2%.
- In September 2026, Sure gained share of searches among deodorant brands in the United Kingdom, from 4.1% to 5.2%.
- In September 2026, Old Spice gained share of searches among deodorant brands in the United Kingdom, from 3.4% to 4.3%.
- In September 2026, Salt of the Earth gained share of searches among deodorant brands in the United Kingdom, from 2.7% to 3.5%.
- In September 2026, Wild lost share of searches among deodorant brands in the United Kingdom, from 37.7% to 31.8%.

## How did search popularity change for United Kingdom sunscreen brands in September 2026?

- In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.
- In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.
- In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.
- In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deodorant brands | 2.9K | 1.4% | 9 |
| Nov 2025 | Deodorant brands | 2.4K | 1.1% | 11 |
| Dec 2025 | Deodorant brands | 2.4K | 1.3% | 10 |
| Jan 2026 | Deodorant brands | 2.4K | 1.3% | 11 |
| Feb 2026 | Deodorant brands | 1.9K | 1.1% | 11 |
| Mar 2026 | Deodorant brands | 2.4K | 1.2% | 10 |
| Apr 2026 | Deodorant brands | 2.4K | 1.2% | 11 |
| May 2026 | Deodorant brands | 2.9K | 1.3% | 9 |
| Jun 2026 | Deodorant brands | 2.9K | 1.1% | 9 |
| Jul 2026 | Deodorant brands | 2.9K | 1.1% | 10 |
| Aug 2026 | Deodorant brands | 2.9K | 1.2% | 10 |
| Sep 2026 | Deodorant brands | 2.9K | 1.5% | 9 |
| Oct 2025 | Sunscreen brands | 1.9K | 3.3% | 12 |
| Nov 2025 | Sunscreen brands | 1.6K | 3.2% | 12 |
| Dec 2025 | Sunscreen brands | 1.6K | 3.8% | 12 |
| Jan 2026 | Sunscreen brands | 2.4K | 4% | 12 |
| Feb 2026 | Sunscreen brands | 2.4K | 3.8% | 12 |
| Mar 2026 | Sunscreen brands | 5.4K | 5.9% | 6 |
| Apr 2026 | Sunscreen brands | 9.9K | 6.1% | 5 |
| May 2026 | Sunscreen brands | 12.1K | 5% | 7 |
| Jun 2026 | Sunscreen brands | 12.1K | 5.9% | 6 |
| Jul 2026 | Sunscreen brands | 8.1K | 4.6% | 8 |
| Aug 2026 | Sunscreen brands | 5.4K | 4.7% | 8 |
| Sep 2026 | Sunscreen brands | 2.9K | 4.5% | 8 |

## How are Nivea’s branded searches counted?

Brandwave collects information about searches that people make online using Nivea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nivea deodorant”
- “nivea sun”

## Which deodorant brands compete with Nivea?

- [Fussy](/demand/uk/brands/fussy)
- [Wild](/demand/uk/brands/wild)
- [Dove](/demand/uk/brands/dove)
- [Lynx](/demand/uk/brands/lynx)
- [Sure](/demand/uk/brands/sure-deodorant)
- [Old Spice](/demand/uk/brands/old-spice): Head-to-head: /demand/uk/compare/nivea-vs-old-spice
- [Salt of the Earth](/demand/uk/brands/salt-of-the-earth): Head-to-head: /demand/uk/compare/nivea-vs-salt-of-the-earth
- [Mitchum](/demand/uk/brands/mitchum): Head-to-head: /demand/uk/compare/mitchum-vs-nivea
- [Sanex](/demand/uk/brands/sanex): Head-to-head: /demand/uk/compare/nivea-vs-sanex
- [Native](/demand/uk/brands/native): Head-to-head: /demand/uk/compare/native-vs-nivea

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nivea: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/nivea

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/nivea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.